The digital transformation is here...
…but are you ready?
Over 70% of digital and business transformation efforts and projects fail. Old approaches and methods are broken. They don’t solve today’s problems. You need a new approach.ย
Our proven framework is trusted by the UK Government, FTSE 100 and fast growing companies to deliver their transformation – first time, on time and join the top 30% that succeed!


Our FOCUS
HOBA TECH is here to challenge the status quo and address the three problems in business transformation no one wants to talk about:
- The Business Transformation industry is broken, 70% of transformations end in failure;
- Organisations don't have a problem with coming up with ideas to transform their business, they have problem with implementing them (but the marketplace is forcing them to focus on it. They're focusing on the wrong thing including marketing and beautiful pictures), and
- Businesses are afraid of Consultants. They know they need to transform, but they don't want to start because they know it's a road to nowhere. It's a money sucking process. Subconsciously they are scared of Business Transformation, and are scared of Consultants.
HOBA TECH wants to change that stereotype. We are not just educating the next generation of Business Transformators, we are educating the industry. Our goal is for Business Transformators around the world, delivering business transformations and better results and restore the respect and reputation to the profession and guaranteed clients for life.
companies we've worked with
Weโre Business Transformation experts that do Business Transformation for a living, not academics or office managers who just write and talk about it. Weโre the ones in the trenches working with our own clients, giving the Business back their voices and control from Technology. Here’s a sample of those clients:















Increase your chances
Have you even seen a Business Transformation run on time, on budget and deliver the changes it promised? No, neither have we, that’s why they call us (and probably why you’re here?)! Successful business transformation is not something that just happens. It’s planned. Working with us, this is the type of results you can expect:
"Digital Transformation is Business Transformation"
Our PRocess
The academics and overnight experts tell you in order to successfully deliver Business Transformation you must follow their complicated process, yet they struggle to describe it or explain how and why you do it. Forget what youโve been told, it’s not complicated, it’s a simple 6-Step process. Here it is:

Focus
First things first. Nothing happens until yourself and Organisation agree on the one thing. We help you and your team to get Focus.

Control
Design without control is madness, so you need control. We show you how to set yourself up for success to control decisions, scope and risks.ย ย

Analyse
You can’t build anything if you can’t agree of the state of the Organisation today. Here we show you how to define the baseline.

Evaluate
With a lot of stakeholders and competing needs and changes, you need to evaluate. We show you howย to prioritise so everyone’s happy.ย

Design
We show you how to design a future model that addresses the pain points and opportunitiesย in your current operating model for now and the future.

Implement
We show you how to create the plans and roadmaps to deliver the design, and implement the physical (business and technology) changes.
"Organisations dont have a problem with ideas to transform, they have a problem with implementing them"
Our Clients Achievements
We don’t add up the collective years our team have been helping clients, to make it sound impressive. We just get results. If you want to learn the skills to achieve these results, you’re in the right place!
- Business Transformation
- Business Turnarounds
- Semi and fully automated complex business process
- Developed and launched industry changing products and services
- Rescued failed transformation programmes
- Retired legacy end of life enterprise systems
- Re-engineered complex business processes
- Digitally enabled business transformations
- Enterprise wide ERP software implementations
- Organisations wide change management initiatives
- Streamlined and digitalised end to end customer journeys
- Plus much more
Training
Whether you’re a Transformation Consultant, Business Designer, Business Architect, Team Lead, Director, VP. Agency Owner, Founder or CEO, taking our training on our proven structured & agile approach to Business Transformation will get you there…ย

The Business Transformation Playbookยฎ
The method we use to transform business is no secret. We actually published it in our now Amazon bestseller book for the world to see. It is now sold in over 13 countries, and now used by thousands to do just that.
Learn the proven HOBAยฎ (House of Business Architectureยฎ) framework, design process and blueprint – your practical guide teaching you “how to implement your Organisations Target Operating Model (TOM) and achieve a zero-percent fail rate using the 6-Step Agile Framework”!ย
What Our Clients Say




Case Studies
Business Transformation

7-figure Business transformation stalled for 14-months, turned around in 6-months.
Digital
Transformaton

8-figure digital transformation behind schedule, over-budget turnaround.
Merger &
Acquisition

Future Operating Model Design & Roadmap delivered in record time, skeleton staff.
Blogs
Videos
6 Steps To Business Transformation
Old Transformation Methods Dont Fix Today's Problems
Business Transformation Industry Is Broken
Digital Transformation is Business Transformation
Contact Us
Thinking about a Business or Digital Transformation or looking for expert help implementing or fixing it?ย ย
Get in touch today and see how we can help!