Our six Models

Our approach takes you on a journey from business strategy and the inception of your transformation, through to delivery of the design of your Target Operating Model (TOM), but most importantly the implementation of the physical changes seen and felt in your organisation.

Business Motivation model

Business Motivation Model (BMM) – is used to define the desired outcomes the Organisation is hoping to achieve, as well the Organisation’s outcomes for the Business Architecture

1 Business Motivation Model
2 Governance Model

Governance Model

Governance Model (GOV) – is used to define the governance structure and processes used to manage the transformation decisions.

Current Operating Model

Current Operating Model (COM) – is used to define the current (As-Is) business operating model for the Organisation, establishing an agreed baseline to build from.

3 Current Operating Model
4 Benefits Motivation Model

Benefits Model

Benefits Model (BEN) – is used for identifying and prioritising missing part in other approaches, the Business Benefits the Organisation intends to realise from the business and Business Architecture, that will drive investment decisions.

Target Operating Model

Target Operating Model (TOM) – is used to define the future Target Operating Model (To-Be) for the Organisation, how it is setup and structured enabling the realisation of Vision and planned benefits.

5 Target Operating Model
6 Road Map Model

Road Map Model

Road Map Model (RMM) – is used to define the road map, and activities to develop and deliver both the TOM design, but the missing part in other approaches, implementation of the physical TOM.

aligned with industry best practices



HOBA® is aligned with TOGAF® in that they both share a similar approach to Business Architecture, the process to develop it and how requirements are structured.

3 Scaled Agile Framework

Scaled Agile Framework (SAFe®)

HOBA® is aligned with the Scaled Agile Framework (SAFe®). SAFe® is an Agile iterative and incremental framework for managing mainly software, systems and product development.

5 Benefits Management

Benefits Realisation Management (BRM)

HOBA® is tightly aligned with the Benefits Realisation Management (BRM) framework, so tightly aligned that the Benefits Reference Model is right in the middle of it (literally, at Step-4 of the 6-Step Design Process).

2 Zachman Framework

Zachman Framework

Although Zachman is a method of classifying architecture documentation and is not a framework, HOBA® is aligned to the areas that relate to Business Architecture.

4 Agile Scrum

Agile Scrum

HOBA® is aligned with Scrum and follows the same 3-pillars collaborative, structured and iterative approach to developing the design and implementation of the Business Architecture.

6 Process Management

Business Process Classification Framework (PCF)

HOBA® is aligned with the leading industry standard in Enterprise Architecture, Process and Benefits management.

How is HOBA® Different

Our approach is the worlds first and only business-led approach that addresses the biggest problems with Business and Digital Transformation today. Technology has taken over the conversation talking in jargon and acronyms that only they can understand. We give the Business back their voice!

Designed By the Business

Designed BY

The only framework that addresses the four (4) main reasons of transformation failure – lack of Business stakeholder engagement; changing requirements; incomplete requirements and poor planning.

Design for the Business

Designed FOR

HOBA® is the world’s first Business-led Business Transformation framework, designed by the Business, not Academics sitting at a desk or Office Managers who are not Business Architects, that ones that are actually in the trenches doing the work.

Controlled By the Business

Controlled BY

Because HOBA® is designed BY and FOR the Business in a language the Business can understand, HOBA® provides the Business the ability to take back control of its Transformation from Technology and back into their own hands!

Aligns the Business

Aligns the Business with the Strategy

HOBA® provides the framework and design process to develop not just the design of the Organisations Target Operating Model (TOM), but manage the implementation of the physical Business Architecture so it is aligned with the design of the TOM.

Provides Visibility

Provides Visibility & Transparency

HOBA® provides visibility and transparency of the process (and activities) to design and to implement the TOM, but most importantly also manage the changes throughout the design process from concept to implementation ensures all parts of the Transformation are aligned at all times.

Aligns to Industry Standards

Aligned to Industry Standards

HOBA® is aligned with industry standards and best practices in Enterprise Architecture, Programme and Project Management, Business Process, and Benefits Realisation Management, this ensures efficient and effective work at minimum waste, saving you time and money!

Want to know more?

Check out our training to help you transform your Organisation

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