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The Agile Transformation Framework

HOBA® (House of Business Architecture®) framework is the complete business transformation framework. It doesn't end at Design like other approaches, where Consultants lug it over the fence to the Business and ‘hope’ they work it out (we call that ‘Hope Transformation’). HOBA® gets you from the Start, to Transformed using our six (6) models.

Trusted By

Our method is trusted by hundreds of organisations and consultancies of all sizes – big, medium and small, from across the world to help them with their business transformations. Here is a sample:

Our method is trusted by hundreds of organisations of all sizes – big, medium and small, from across the world to help them with their business transformations. Here is a sample:

Business Transformation...
is a Team Effort

Our process is based on team work. When the team-works, the business transformation works! 

Business Motivation model

Business Motivation Model (BMM) – The very first thing you do, is agree what the end looks like for the project and your transformation. This gets everyone across the organisation clear on what Vision looks like!

HOBA Our Six Models Business Motivation Model

Governance Model

Governance Model (GOV) – is where you agree the ‘Team’ – their roles and responsibilities, and most importantly the governance framework so Teams work, decisions and risks are managed & made in a timely manner so your transformation stays on track!

Current Operating Model

Current Operating Model (COM) – you analyse the current state of the business without boiling the ocean. Everyone wants to skip this step and get to the ‘fun stuff’. Don’t! We show you what you need to assess (and only what you need to assess), saving you time and money! 

HOBA Our Six Models Current Operating Model

Benefits Model

Benefits Model (BEN) – you need to get the team together, to agree the Business Benefits you plan to realise from the transformation. This step is completely missing in other approaches. We show you how to do it, and pull the team together, pulling in the same direction.

Target Operating Model

Target Operating Model (TOM) – Now as a team, you design the Target Operating Model (TOM) that addresses the problems and opportunities in your COM, that implements the changes you agreed, that enable the Organisation to realise the planned benefits and achieve your Vision.

HOBA Our Six Models Target Operating Model

Road Map Model

Road Map Model (RMM) – Here you develop the road map and plans to deliver the design, and the 2nd missing part in other approaches – the roadmap to implementation of the physical changes and tracking the realisation of the business benefits on the way to achieving the Vision!

aligned with industry best practices



HOBA® is aligned with TOGAF® and both share a similar approach to Business Architecture, a process to develop it and how requirements are structured.

3 Scaled Agile Framework

Scaled Agile Framework (SAFe®)

HOBA® is aligned with the Scaled Agile Framework (SAFe®). SAFe® - both promoting Agile iterative and incremental product development and project management and at the Enterprise level.

5 Benefits Management

Benefits Realisation Management (BRM)

HOBA® is tightly aligned with the Benefits Realisation Management (BRM) framework, with Benefits Reference Model right in the middle of it, using benefits to guide investment, changes and decisions.

2 Zachman Framework

Zachman Framework

Although Zachman is a method of classifying architecture documentation and is not a framework, HOBA® covers all the areas so the complete view of Business Architecture is addressed.

4 Agile Scrum

Agile Scrum

HOBA® is aligned with Scrum and follows the same 3-pillars collaborative, structured and iterative approach to developing the design and implementation of the Business Architecture and Business Transformation.

6 Process Management

Business Process Classification Framework (PCF)

HOBA® is aligned with the leading industry standard in Process management, structuring and decomposing processes by best practice to help the transformation run smooth without a hitch.

How is HOBA® Different

Our approach is the worlds first and only Business-led approach that addresses the biggest problems with Business and Digital Transformation today. Technology has taken over the conversation talking in jargon and acronyms that only they can understand. We give the Business back their voice!

Concept of Coworking Business Meeting Vector Image

Designed BY

The only framework that addresses the four (4) main reasons of transformation failure – lack of Business stakeholder engagement; changing requirements; incomplete requirements and poor planning.

Design for the Business

Designed FOR

HOBA® is the world’s first Business-led Business Transformation framework, designed by the Business, not Academics sitting at a desk or Office Managers who are not Business Architects, that ones that are actually in the trenches doing the work.

Controlled By the Business

Controlled BY

Because HOBA® is designed BY and FOR the Business in a language the Business can understand, HOBA® provides the Business the ability to take back control of its Transformation from Technology and back into their own hands!

Aligns the Business

Aligns the Business with the Strategy

HOBA® provides the framework and design process to develop not just the design of the Organisations Target Operating Model (TOM), but manage the implementation of the physical Business Architecture so it is aligned with the design of the TOM.

Provides Visibility

Provides Visibility & Transparency

HOBA® provides visibility and transparency of the process (and activities) to design and to implement the TOM, but most importantly also manage the changes throughout the design process from concept to implementation ensures all parts of the Transformation are aligned at all times.

Aligns to Industry Standards

Aligned to Industry Standards

HOBA® is aligned with industry standards and best practices in Enterprise Architecture, Programme and Project Management, Business Process, and Benefits Realisation Management, this ensures efficient and effective work at minimum waste, saving you time and money!

Business Transformation Playbook Dual Covers

Have You Read Our Book?

Our Agile Transformation Framework, HOBA®  is published in our international bestseller book – The Business Transformation Playbook How to Implement Your Organisations Target Operating Model (TOM) And Achieve A Zero Percent Fail Rate Using the 6-Step Agile Framework’. 

The HOBA® (House of Business Architecture®) framework, and design process is your blueprint for increasing your success rate in transforming your organisation and implementing your Target Operating Model (TOM).  

Have Questions?

You will probably find the answers below:

Business Transformation Managers, Leaders and Consultants use HOBA® to manage the transformation projects and programs for themselves and their clients. These Transformation personnel are typically internal staff, external agent or agency consultancies.

HOBA® (House of Business Architecture®) is the world’s first business-led Business Transformation framework that was written with the Business, by the Business, for the Business and to used and owned by the Business to run and manage their digital and business transformations projects and programs.

HOBA® is trusted by the UK Government, FTSE-100 and Startups across the world. The industries that HOBA® has and is used in range from government, public service, central government, banking, finance and financial services to manufacturing, retail to fast moving consumer goods (FMCG). The list is endless. If your business or client’s business needs to transform from its current operating model to its future Target Operating Model (TOM) then you can use HOBA®!

No, but clients we have worked with enjoyed it so much that they decided to change careers and become one (Business Architect)!

You don’t have to be a Business Architect or Business Consultant, but it is preferable that you have some understanding of business, change and project management. HOBA® was designed FOR the Business (that’s the ‘Business’ as in Business People – Business Operations, Board and C-Suite level), written in a language the Business can understand (their language), to take back control of their Business AND Business Transformation from Technology (that’s ‘Technology’ People – Technology Architects, and Technology Board level members e.g. CIOs, CTOs etc.).

HOBA® is different from other approaches in the way it was developed. HOBA® has been in use with private clients over 10+ years, before it was made public in the first time in late 2018 when it was published in our now bestselling book The Business Transformation Playbook®.

HOBA® was developed WITH the Business, BY the Business, to be USED and OWNED by the Business. It was and is written in a language the Business know and understand – their own. It’s not to say other approaches are better or worse, they are different.

HOBA® is aligned however with other approaches including TOGAF®, Project Management (Waterfall), Agile Scrum, SAFe® (Scaled Agile Framework), APQC® (American Productivity and Quality Centre) Process Classification Framework (PCF), and Benefits Realisation Management (BRM). For more information, refer to Alignment with Other Approaches here.

You should consider using HOBA® as the structured process and framework to transform your or your clients business if you are looking to use an agile approach to get you or your client through their transformation, that provides the clear and logical methodology that the business can know and understand, that will allow you to get them onboard faster with how you will manage the transformation, what you will actually do, and why you will do it, so they not only buy in to your approach and support it, but they champion it, feel like they are in control (because they are), that you and them fulfil their Vision, achieve their Strategic Objectives and realise the planned Business Benefits as planned when they expect, not wasting time chasing mirages and ‘new shiny objects’ that consultants are notorious for doing to their clients, wasting valuable time and money creating reams and reams of colourful pretty presentations that are “interesting but (sadly) useless”!

Be warned – the HOBA® method contains models and diagrams, but only the absolute necessary ones, the ones that add real value, and do the job they were designed to do – move the transformation towards its goal, and that is transforming the business, contrary what others will tell you!

Don’t see your questions here?
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Want to know more?

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