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What the top 30% of Organisations know that you dont

Unpopular Opinion: Digital Transformation is NOT About Technology

Are you a business transformator or business transformation consultant who wants to transform your organisation with less risk and less time? Then this blog is for you. 

In today’s fast-paced business landscape, the term “digital transformation” often brings to mind images of technological breakthroughs. It’s like the curtain being lifted on a stage where innovative gadgets and high-tech solutions take center stage, but is it?

In this post we’ll take a step back and uncover the real story behind this concept, before all the hype got in the way and distorted the facts. 

What is Digital Transformation?

Well, it isn’t just about embracing new tools and software; it’s a fundamental  change that impacts every aspect of an organisation. It’s a dynamic journey that goes beyond just adopting what Technologists love (so called cutting-edge technologies), it’s a process that involves not only integrating innovative tools but also revolutionising the way they think, operate, and navigate the constantly evolving digital landscape (want to know what’s driving digital transformation? Click here

In a world where change is the only constant, digital transformation is the compass guiding organisations towards a future where adaptability, strategy, and human-centric approaches converge to shape success. It stands as the bridge between the old and the new, the traditional and the cutting-edge. 

Side note – don’t get me started on the term Business Transformation, that’s a conversation for another time. We need to change that conversation or name and call it Business Disruption. The term Business Transformation has lost its sense of urgency. Business Transformations are suppose to be short term initiatives, now they are lastly anywhere from 3 to 7 and sometimes 10 years??!! You sure that’s a transformation, or just evolution? Stay tuned, we’ll be bringing you Business Disruption with a BANG!

While digital transformation does involve integrating innovative tools and systems, its extends beyond these visible changes. It’s an awakening, and realisation that businesses can’t merely tread water in the face of technological currents; they must learn to surf and harness these waves to reach new shores of success. 

Why do we say that digital transformation is not about technology? Sorry Technologists, but it’s not, it’s actually all about the people, strategic thinking, and adaptability. Like what you read so far, keep reading!

Is Digital Transformation All About Technology?

You want the short answer? 


You want the long answer? Glad you asked! 

If you haven’t already guessed, or you read the intro, digital transformation is not solely about technology. While technology certainly plays a pivotal role, digital transformation encompasses much more than the adoption of new tools and software. It involves a comprehensive reimagining of business processes, strategies, and even the organisational culture. 

The essence of digital transformation lies in leveraging technology to drive fundamental changes that improve efficiency, customer experience, and overall business outcomes.

Digital transformation goes beyond just implementing the latest gadgets; it requires organisations to rethink their approaches, embrace innovation, and adapt to the evolving needs of their customers and the market. 

The hardest part of this change is it often involves a culture shift, leadership alignment, process optimisation, and the integration of data-driven insights to inform data decision-making, as opposed to the anecdotal “I got a good feeling about this” finger-in-the-air worked-once-before it’s-bound-to-work-next-time (never does) approach. 

So if it’s not just about Tech, or technology-driven, what are the other methods to implementing transformations? Glad you asked. 

The Human-Centric Approach

At its core, digital transformation is a journey that revolves around people (who would have thought?! Says the Technologists). 

Technology may be the vehicle or enabler, but the true drivers of change are the individuals propelling the transformation forward. 

From top executives to those on the front lines, everyone’s attitude, eagerness to learn, and ability to adapt are the linchpins of a successful digital transformation.

Here’s two facts are often overlooked: 

Cultural Revolution: Shifting towards a digital-first mindset requires a cultural change.. but not just any change, a revolution. 

Organisations need to nurture an environment where employees feel empowered to embrace change and contribute innovative ideas. 

This culture needs to be built on continuous learning, experimentation, and teamwork, in order to serve as the bedrock of this transformative journey.

Leadership Alignment: No one is getting a free ride in the transformation, especially Leaders. Leaders need to put the big boy and girl pants on and be leaders. You want to see a success transformation or hear of one. Have a look at who was leading it. Did it have a strong leader? Yep.. successful. Was the leader weak? Oh look.. strange, that transformation was a flop (no surprises). 

Leaders wear the mantle of guiding the transformation. Their unwavering support, dedication, and clear communication about the transformation’s purpose are vital in inspiring and rallying the entire workforce.

Strategic Imperative

Digital transformation isn’t just about tech upgrades – it’s a strategic imperative. It involves reimagining business operations, delivering unparalleled value to customers, and maintaining a competitive edge in the digital era.

Customer-Centric Focus: Central to digital transformation is the quest to enhance the customer experience. By harnessing technology to understand and meet evolving customer needs, businesses cultivate enduring relationships and foster customer loyalty.

Thriving Through Agility and Innovation: In a rapidly shifting landscape, adaptability and innovation are vital, for survival. Digital transformation propels the creation of fresh business models, processes, and products that tackle emerging challenges and grasp new opportunities.

Adaptability and Flexibility

Given technology’s ever-evolving nature, the key to successful digital transformation is being adaptable and flexible in approach. Which are,

A Continuous Process: Digital transformation isn’t a one-and-done project; it’s a continuous journey. Read that again. 

It involves incremental enhancements, weaving in feedback and insights from various stakeholders along the way.

Scaling Up: As technology marches forward, the digital infrastructure must scale seamlessly to accommodate future growth and changes. This underscores the importance of selecting tried and proven methods (we can recommend one here) that’s versatile and adaptable for any size transformation.


In the complex world of digital transformation, there’s so much more than the mere integration of novel technologies. It’s about nurturing a new culture, thinking strategically, and embracing change with open arms. 

By recognising that people, strategy, and adaptability are the driving forces (not new technology or systems… if you don’t get the former stuff right, that latter stuff will have little impact or at all), organisations can set sail on a triumphant digital transformation expedition. 

It’s a journey that is built on perpetual learning, collaboration, and a commitment to constantly innovate and evolve (want to know why digital transformation is essential, here’s why )


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About HOBA Tech

If you liked what you read, learn more about Business Transformation and how to bring it to reality with less stress, less effort, less time, less cost, and higher profit. Learn about our award-winning agile Business Transformation framework, already used by thousands across the world to transform their business, including the UK Government, FTSE-100 Companies and start-ups, check it out here.

If you want to read why others are calling The Business Transformation Playbook the “Business Transformation Bible”, read the reviews on Amazon here.

Hope you find that useful. If you did, let me know in the comments below what you like and would like to see next, and share this with anyone you think would benefit from it!

Thank you for reading this!



Heath Gascoigne

P.S. If you want to join our Business Transformator community of 2,000+ like-minded Business Transformators, join the community on the Business Transformator Facebook Group here.

P.P.S. If you want to learn more about business transformation, check out The Business Transformation Playbook here.

Heath Gascoigne

Heath Gascoigne

Hi, I'm Heath, the founder of HOBA TECH and host of The Business Transformation Podcast. I help Business Transformation Consultants, Business Designers and Business Architects transform their and their clients' business and join the 30% club that succeed. Join me on this journey.

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