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Understanding the HOBA Business Transformation Framework: A Guide for Professionals

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Unlocking Business Success with HOBA Agile Transformation A Comprehensive Guide - with HOBA 🫢

In today’s fast-paced and ever-evolving business environment, organisations must continually adapt to remain competitive.

Business transformation is a critical process that enables companies to realign their operations, strategies, and structures to achieve significant improvements and meet new market demands.

However, this transformation is complex and requires a structured approach to ensure success.

One such structured approach is the House of Business Architecture (HOBA) framework.

Developed over 15 years and first published in “The Business Transformation Playbook” in 2018, HOBA has been utilised by private clients, including the UK government, and is now used globally by tens of thousands of practitioners and hundreds of companies.

This guide provides an in-depth look at the HOBA framework, detailing its six reference models that address the essential ‘5W1H’ strategic questions and emphasising the importance of understanding the business benefits from the outset.

Heres what we’ll cover (click the links to skip to the section below):

NB – Click to expand images 📸

Table of Contents

Context and Overview of HOBA

The HOBA framework is designed to answer the fundamental questions of any business transformation initiative: Why, What, Where, Who, When, and How (the 5W1H).

Each of the six reference models within HOBA focuses on a specific aspect of the organisation and its transformation, addressing one of these strategic questions.

This targeted approach ensures that the transformation is comprehensive, relevant, and aligned with the organisation’s goals.

One critical element often overlooked in the market is the second ‘W’ – “Why is the Business Operations doing this transformation?”

This question pertains to the business benefits that the organisation aims to realise from the transformation.

Identifying, quantifying, and prioritising these benefits at the beginning of the program is crucial for defining the scope of business changes and enablers required to achieve them.

Unfortunately, this step is frequently neglected, leading to missed opportunities and unfulfilled expectations.

Step 1: Focus – The Business Motivation Model

The first step in the HOBA framework is ‘Focus,’ which corresponds to the ‘Business Motivation Model’ reference model.

This step addresses the ‘WHY’ question of the 5W1H strategic questions: “Why are we doing this?”

It is essential to establish a clear vision and motivation for the transformation from the outset.

The Business Motivation Model helps organisations define their vision, mission, goals, and objectives.

It ensures that all stakeholders understand the purpose of the transformation and are aligned with its intended outcomes.

This alignment is critical for maintaining focus and direction throughout the transformation process.

In this step, organisations should:

By focusing on the ‘WHY’ at the beginning of the transformation, organisations can create a strong foundation for the subsequent steps.

This step ensures that the transformation is purpose-driven and aligned with the organisation’s strategic goals, setting the stage for a successful and impactful change.

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🌟 "Effective business transformation starts with understanding the 'WHY' - the vision that inspires and guides the entire process. Without this focus, transformation efforts risk losing direction and impact." 🌍🔄 #BusinessTransformation #HOBA #Vision

Step 2: Control – The HOBA Governance Reference Model

The second step in the HOBA framework is ‘Control,’ corresponding to the ‘HOBA Governance Reference Model.’

This step addresses the ‘WHO’ question of the 5W1H strategic questions: “Who is involved in the transformation?”

Effective governance is critical to ensure that all stakeholders are aligned, responsibilities are clear, and the transformation proceeds smoothly.

The HOBA Governance Reference Model helps establish a structured approach to governance by defining roles, responsibilities, and decision-making processes.

This ensures that the transformation is guided and monitored effectively, reducing risks and increasing accountability.

In this step, organisations should:

HOBA Governance Reference Model - Monitor and Review 🫵

By focusing on the ‘WHO’ in this step, organisations can ensure that there they have got the right people in the room, making the right decisions for their organisation, representing their respective stakeholders up and down and across the organisation, there is a clear governance structure in place, facilitating smooth execution and reducing the risk of miscommunication or misalignment.

Step 3: Analyze – The Current Operating Model (COM) Reference Model

The third step in the HOBA framework is ‘Analyze,’ which aligns with the ‘Current Operating Model (COM) Reference Model.’

This step addresses the ‘WHAT’ question of the 5W1H strategic questions: “What is the current state?”

Understanding the existing operating model is crucial for identifying areas of improvement and designing the future state.

The Current Operating Model (COM) Reference Model provides a detailed view of the organization’s current processes, systems, and structures.

This analysis helps identify inefficiencies, gaps, and opportunities for improvement.

In this step, organizations should:

By focusing on the ‘WHAT’ in this step, organizations can gain a clear understanding of their current state, which is essential for planning effective changes and improvements.

Step 4: Evaluate – The HOBA Benefits Reference Model

The fourth step in the HOBA framework is ‘Evaluate,’ which corresponds to the ‘HOBA Benefits Reference Model.’

This step addresses the second ‘WHY’ question: “Why is the Business Operations doing this transformation?” It focuses on the business benefits that the organisation aims to realise.

The HOBA Benefits Reference Model ensures that the benefits of the transformation are identified, quantified, and prioritised from the outset.

This proactive approach helps in aligning the transformation efforts with the desired outcomes and ensures that the benefits are realised effectively.

In this step, organisations should:

By focusing on the second ‘WHY’ in this step, organizations can ensure that the transformation delivers tangible benefits and adds value to the business operations.

🌟 "Governance is the backbone of any successful transformation. Clear roles, responsibilities, and decision-making processes ensure alignment and accountability throughout the journey."🏛️🌍 #Governance #TransformationSuccess #HOBA

HOBA Benefits Reference Model - Building Blocks and Blueprints ✅

Step 5: Design – The Target Operating Model (TOM) Reference Model

The fifth step in the HOBA framework is ‘Design,’ which corresponds to the ‘Target Operating Model (TOM) Reference Model.’

This step addresses the ‘WHERE’ and ‘HOW’ questions: “Where are we going?” and “How will we get there?” Designing the future state is crucial for guiding the transformation efforts.

The Target Operating Model (TOM) Reference Model provides a blueprint for the desired future state of the organisation.

It outlines the processes, systems, and structures needed to achieve the transformation goals.

In this step, organisations should:

By focusing on the ‘WHERE’ and ‘HOW’ in this step, organizations can create a clear and actionable plan for achieving the desired future state.

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💡 "Identifying and prioritizing business benefits from the outset is crucial. These benefits drive the scope of changes needed and ensure the transformation delivers real value."🏢💼 #BusinessBenefits #HOBA #TransformationValue

Step 6: Implement – The Road Map Model Reference Model

The sixth and final step in the HOBA framework is ‘Implement,’ which aligns with the ‘Road Map Model Reference Model.’

This step addresses the ‘WHEN’ question: “When will the transformation happen?”

Implementing the transformation plan effectively is crucial for realising the benefits and achieving the strategic goals.

The Road Map Model Reference Model provides a detailed plan and timeline for the implementation of the transformation.

It outlines the key milestones, activities, and resources needed to achieve the desired outcomes.

In this step, organisations should:

By focusing on the ‘WHEN’ in this step, organizations can ensure that the transformation is implemented effectively, on time, and within budget.

Conclusion

Business transformation is a complex and multifaceted process that requires a structured and agile approach to ensure success.

The HOBA framework provides a comprehensive methodology for managing business transformation by addressing the essential 5W1H strategic questions and ensuring alignment with the organisation’s goals and desired outcomes.

Each of the six steps in the HOBA framework – Focus, Control, Analyze, Evaluate, Design, and Implement – plays a critical role in guiding the transformation process.

By following this structured approach, organisations can achieve their transformation goals, realize the identified benefits, and stay competitive in today’s dynamic business environment.

For a more detailed understanding and practical guidance on implementing the HOBA framework, consider exploring “The Business Transformation Playbook.”

This international bestseller provides in-depth insights and practical tools to support successful business transformation initiatives.

Contact us today to discuss how we can help your organisation navigate these changes and achieve your business transformation goals. Reach out to our sales team now to get started: Get in touch with HOBA Tech.

Stay connected with us for more updates and insights. Let’s navigate this journey together!

Thank you for reading this!

Sincerely,

Signature-Heath

Heath Gascoigne

P.S. If you want to join our Business Transformator community of 2,000+ like-minded Business Transformators, join the community on the Business Transformator Facebook Group here.

P.P.S. If you want to learn more about business transformation, check out The Business Transformation Playbook here.

For more information, visit https://www.hoba.tech

Heath Gascoigne

Heath Gascoigne

Hi, I'm Heath, the founder of HOBA TECH and host of The Business Transformation Podcast. I help Business Transformation Consultants, Business Designers and Business Architects transform their and their clients' business and join the 30% club that succeed. Join me on this journey.

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