WHY IS THERE SUCH A HIGH FAILURE RATE IN BUSINESS TRANSFORMATION TODAY?

The true number of business transformation project failure is underreported. Depending on which research you follow, the figure is between 70% – 80% of business transformation projects end in failure. There is five (5) main causes in business transformation failure are – lack of stakeholder involvement, lack of senior stakeholder support, changing requirement, incomplete requirements and poor planning.

WHAT IS WRONG WITH EXISTING APPROACHES?

Nothing. They are good at the purpose they were designed for, except they are now used for a different purpose, and that is not the original purpose they were designed for. Look at TOGAF® (The Open Group Architecture Framework) for example – it’s a framework for managing ‘technology’ or ‘technology changes’. It is not surprising, it was written by a “technology standards company”. They know and understand technology. What is happening is, TOGAF® is being used in business transformation projects that the ‘framework’ to manage the ‘transformation’, but it only focuses one thing – technology. It doesn’t focus on anything else other than Technology (it almost completely ignores, the other two (2) important aspects of the organisation – People, and Process(es)). It also ignores how to transition the business from the current state, to its desired future state. It effectively put the Technology stakeholders in the drivers set, to dictate to the Business what they think they want and literally throw it over the fence to the Business for them to work out if first it is fit for purpose, and then how to use and implement it.

HOW DOES HOBA® SOLVE THE PROBLEM IN BUSINESS TRANSFORMATION TODAY?

HOBA® solves the 70% failure rate in business transformation problem by addressing the causes that problem in the first place – by putting the Business back into control, to take control back from Technology and into their own hands, using a structured process and framework that was developed WITH the Business, BY the Business, to be USED and OWNED by the Business, putting the control back into their own hands.

WHAT IS THE BIGGEST PROBLEM WITH BUSINESS TRANSFORMATION PROJECTS AND HOW DOES HOBA® HELP?

The biggest problem with business transformation projects is firstly the name. “Business Transformation” is incorrectly called or referred to as “Digital Transformation”. ‘Digital Transformation’ is a misnomer, it is not ‘digital’ per se that is ‘transforming’, it is the ‘Business’ that is transforming, and how it does or is doing that in this period of time is via ‘digital technologies’ (if ‘technology’ isn’t already digital, what were they before?). What this intentional confusion in the marketplace is causing, is it causes is an incorrect bias and focus on the ‘technology aspect’ only of the transformation, which by doing so completely ignores the Business aspects – that’s the Business Operations Stakeholders and their concerns, and the Processes those stakeholders carry out. HOBA® helps by putting the Business back in to control, to be very clear and structured with what is the Vision, Strategy, Objectives and Measures, what stakeholders are involved and need to be involved in the transformation and their decision making authority, the process to manage those decisions, scope and risks; what are the problems they want to address or opportunities they want to take advantage of; what benefits they want to realise from the transformation and when; what the future or Target Operating Model (TOM) needs to look like to achieve their Vision and Strategic Objectives and business benefits, and how and when will the changes be implemented. Everything and nothing more, only doing what needs to be done, to transform the business, not doing what is happening in the marketplace today and that is ‘creating reams and reams of colourful models and diagrams, that while beautiful, are in reality just “interesting but (sadly) useless”.

WHAT IS THE DESIGN PROCESS?

The Design Process is the 6-Step process used to implement HOBA® and manage the transformation from the very start, to the very end, implementation.

WHAT IS THE BIGGEST MISCONCEPTION IN THE MARKETPLACE?

The biggest misconception in the marketplace today with business transformation is that Clients are led to believe that they need ‘reams and reams’ of pretty colourful presentations to transform your business. This is a fallacy. This only creates expensive shelf-ware. What those ‘pretty presentations’ are designed for is to enable the transformation project to keep moving toward its end goal, transforming the Business. What the Clients are led to believe is those ‘pretty presentations are the actual goal of the project, and often celebrated and hang up on the project office wall with great bravado as if they were the goal of the transformation itself! What those ‘pretty presentations’ actually need to be is two (2) things – first, is they need to be understandable, and written in a language that the Business understands, so first they can understand what it and they mean, and then they can agree to it. Then second, then they need to be useful. A lot of Consultants and Consultancy’s wanting to impress their clients with great marketing, pretty presentations and long list of impressive acronyms and latest “it” words, but this just confuses the Client. What happens is the Consultants will present their ‘ideas’ (because that’s what they are, they have had one meeting with the Client, interpreted that into their own words and perspectives, and come back to them several weeks and months later, having not consulted with them through the process, thinking ‘they know their Clients business best (they don’t, the Client does!) and play back their 300+ page power-point presentation that looks impressive), they present it to the Client, the Client has no idea what it means or says (its written in a foreign language, literally), due to the time it’s taken, and the money it has cost at that point, the Client agrees to it in the room, then walks out the room, and completely ignores everything the Consultant(s) said. The transformation goes nowhere. HOBA® solves that problem, refer to the first question above.

HOBA® is trusted by the UK Government, FTSE-100 companies and start-ups to both set up, and also turnaround their failing transformations. HOBA® is used by thousands around to transform their business, and was made public for the first time in late 2018, after over 10+ years in use with private clients, published in The Business Transformation Playbook – How to Implement Your Organisations Target Operating Model (TOM) and Achieve a Zero-Percent Failure Rate Using the 6-Step Agile Framework’, reaching bestseller on Amazon in 6-categories including Project Management and Consulting, and made it onto the Best Business Strategy eBook List of All Time by BookAuthority, at no.30 (March 2021). See News for details.

CAN I READ A PREVIEW OF THE BUSINESS TRANSFORMATION PLAYBOOK?

Yes, you can download a FREE preview to The Business Transformation Playbook here.

Training » AI for Business Transformators Masterclass – Integrate AI into Your Transformations

AI for Business Transformators Masterclass

Leverage AI to Accelerate Business Transformation

AI is revolutionizing business transformation, making projects smarter, faster, and more scalable. In this masterclass, you'll learn how to integrate AI into project delivery and Target Operating Model (TOM) design using the HOBA 6-Step Agile Business Transformation Framework.

What You'll Learn:

📌 Why AI for Business Transformation?

The way businesses design, plan, and execute transformations is evolving. AI is no longer optional—it’s a competitive advantage. This course teaches you how to:

🚀 ""AI is transforming business consulting. Those who understand how to apply it will lead the next wave of transformation." – Heath Gascoigne💡🔑 #BusinessTransformation #Leadership #Innovation

Heath Gascoigne Tweet

📌 Course Overview – What You’ll Learn

Master AI-Driven Business Transformation in Just 4 Hours

📌 Whos This For?

This course is perfect for:

Business Consultants: Enhance project outcomes with AI-driven insights.
Business Consultancy Owners: Equip your team with advanced AI methodologies.
C-Suite Leaders: Drive transformation initiatives with data-backed decisions.
PMO and Transformation Heads: Deliver agile, scalable, and impactful solutions using AI.

If you're ready to become a leader in driving agile transformation and empowering your organization or clients with the proven HOBA® framework, this program is for you.

What You’ll Learn

Upon completing the AI for Business Transformation, you :

AI in Project Delivery: Streamline the six steps of the HOBA® framework with cutting-edge AI tools.
AI in Target Operating Models: Learn how to embed AI into TOM design for operational efficiency.
Practical AI Tools: Get hands-on experience with tools like ChatGPT, Jasper, Zapier, InVideo, and more.
Strategic AI Thinking: Move from standardization to optimization to automation in your transformation projects

📌 Course Structure

Part 1 – AI for Project Delivery

🚀 Leverage AI to execute each step of the HOBA framework efficiently.

✅ Bonus: AI-powered ‘Ready Reckoners’ cheat sheets for all HOBA blueprints

Part 2 – AI in the Target Operating Model (TOM)

AI-powered TOMs = Smarter, more efficient business models. Learn to:

✅ Exercise: Build an AI-powered TOM for your industry

Part 3 – Next Steps & Certification

🎓 Get certified as an AI-powered Business Transformator.

🚀 Join the Waitlist Now

📌 What You Get in This Masterclass

Practical HOBA AI-driven templates for stakeholder alignment
Interactive exercises & quizzes to solidify AI application knowledge
Final AI-powered transformation project assignment to apply what you’ve learned
Certification upon completion
Join the Waitlist Now & Future-Proof Your Transformation Skills

🚀 Join the Waitlist Now

📌 Why Take This Course?

AI is Changing Business Transformation – Are You Ready?

Stay ahead of the AI curve – AI is reshaping the consulting industry. Learn how to use it effectively.
Exclusive HOBA Framework Integration – Not just AI theory, but practical application in real transformation projects.
Real-World AI Case Studies & Templates – Use AI-powered cheat sheets & reference models.
Access HOBA Pro – The AI-Powered Transformation Platform – Take your skills beyond theory into execution.

🚀 Join the Waitlist Now

🚀 "AI will not replace business transformation consultants—but those who use AI will replace those who don’t.” – Heath Gascoigne💡🔑 #BusinessTransformation #Leadership #Innovation

Heath Gascoigne Tweet

📌 Get Certified & Future-Proof Your Consulting Career

🎓 Stand out with an AI-powered Business Transformation certification and become a leader in AI-driven transformation.

🚀 Join the Waitlist Now

Course Details

Practical HOBA AI-driven templates for stakeholder alignment and transformation planning
Video lessons with real-world AI use cases in business transformation
Interactive quizzes and hands-on exercises to solidify AI application knowledge
Exclusive access to the HOBA Pro community for peer discussions and expert insights
Final AI-powered transformation project assignment to apply learning
Certification upon completion to validate expertise in AI-driven business transformation

🚀 Join the Waitlist Now

Pre-requisites

Participants are encouraged to have a foundational understanding of business transformation principles or experience working on change initiatives. While prior exposure to artificial intelligence (AI), automation, or business architecture is beneficial, it is not mandatory.

This course is designed to equip both newcomers and experienced professionals with the practical knowledge and hands-on skills needed to integrate AI into business transformation projects using the HOBA® framework. Whether you’re looking to enhance project delivery or optimize Target Operating Model (TOM) design with AI, this masterclass provides the structured approach you need to succeed.

📌 Course Completion Requirement

Final Assessment Requirement:

To successfully earn the AI for Business Transformation Certificate, participants must achieve a minimum score of 70% on the final test. This assessment evaluates core concepts, including AI’s role in project delivery, Target Operating Model (TOM) design, workflow automation, and strategic decision-making within the HOBA® Agile Business Transformation Framework.

The final test consists of multiple-choice and scenario-based questions, ensuring a practical understanding of AI-driven business transformation.
Participants who score 70% or higher will receive their Certificate of Completion, which is verifiable and shareable on professional networks.
Those who do not meet the 70% threshold may review the course materials and reattempt the test (subject to course retake policies).

🎓 Showcase your AI transformation skills and gain a competitive edge in business consulting.

🚀 Join the waitlist now to secure your spot

AI for Business Transformation Certificate

When you pass the AI for Business Transformation final test, you’ll receive the AI for Business Transformation Certificate, along with a digital badge to showcase your achievement online.

This certificate validates your understanding of AI in business transformation, equipping you with the fundamentals of AI-powered project delivery and Target Operating Model (TOM) design using the HOBA® Agile Business Transformation Framework.

A one-year membership in the HOBA® AI Business Transformation Community is also included, granting you exclusive access to industry insights, expert discussions, and additional learning resources.

Didn’t pass the test? You can retake it! Each new attempt costs $50.

🚀 Future-proof your career with AI-powered business transformation skills!

HOBA Academy-AI for Business Transformation Certificate

HOBA Academy-AI for Business Transformation Certificate and Badge

What Our Clients Say

🌟 "The AI for Business Consultants course gave me the confidence to implement AI tools into my transformation projects. The hands-on exercises were invaluable!"

"Heath's ability to demystify the process for getting to a real TOM, bring people at all levels on¬board and his own productivity made hard work short work in the time I worked with him. I'd recommend him as a Business Architect any time."

Interactive Features • Quizzes: Match AI tools to their use cases for transformation. • Exercises: Practice designing AI-powered blueprints and TOMs. • Final Assignment: Create a transformation project blueprint using AI tools.

"Heath joined the team at a time critical period and had to pick up the process and terminology really quickly. He really helped drive the process, producing the documentation using his framework which enabled us to meet our deadline. The information produced was to a high standard and was well received. He also managed stakeholders well and was a pleasure to work with and I would be very happy to work with him again in the future."

"In the year I've work with Heath I've found him to be an excellent at 'hitting the nail on the head' by simplifying and getting to the core of what the business requires from very complex and often conflicting business requirements. If there is a better way or more efficient way to do something, Heath will find it. Heath is a precise communicator and is someone who really walks his talk. His good nature and easy to approach style makes him very easy to work with."

Register Today

Don’t miss this opportunity to gain a competitive edge in business transformation. Join the “AI for Business Transformation” course and learn how to integrate Artificial Intelligence (AI) into project delivery and Target Operating Model (TOM) design using the HOBA® Agile Business Transformation Framework.

This course provides practical insights, hands-on exercises, and real-world applications of AI, enabling you to leverage AI tools for process automation, workflow optimisation, and strategic decision-making in transformation projects.

Limited-Time Offer

🚀 Introductory Price: $75 (Usually $150) – Limited Time Only!

Take advantage of this special launch offer and future-proof your business transformation skills at 50% off the regular price!

Download Syllabus

Get a detailed understanding of the course material by downloading the comprehensive syllabus now!

FAQ

Got a question? You'll probably find the answer(s) below!

Do I need prior AI experience?

No! This course is designed for business transformation professionals, regardless of prior AI knowledge.

What industries is this relevant for?

AI in business transformation applies to Finance, Healthcare, Government, Tech, Retail, and more.

Will I receive a certification?

Yes! You’ll earn an AI for Business Transformation certification upon completion and successfully achieving 70% pass in the final test.

Is there any post-course support or resources?

Absolutely. Upon completion, you’ll gain access to a wealth of post-course resources, including templates, guides, and tools. You’ll also have the opportunity to join our exclusive HOBA Tech community, where you can network with peers and get ongoing support from industry experts.

What makes the Introduction to Agile Business Transformation course unique?

Unlike traditional programs, this course focuses on real-world application. You’ll learn to navigate transformation challenges using the HOBA framework, gaining skills to lead iterative, outcome-driven initiatives that deliver real value to organizations.

What’s included in the course?

✔️ Practical HOBA AI-driven templates for stakeholder alignment
✔️ Interactive exercises & quizzes to solidify AI application knowledge
✔️ Exclusive access to the HOBA Pro community
✔️ Final AI-powered transformation project to apply what you’ve learned
✔️ Certification upon completion

How long is the course, and can I complete it at my own pace?

4hrs, but also depends how long it takes you to complete the exercises.

How do I know if this course is right for me?

If you’re a business consultant, team leader, PMO, or executive looking to master agile transformation and lead impactful change, this course is for you. you. It’s tailored to equip professionals at all levels with the skills and tools to succeed.

How do I sign up?

It’s simple! Join the waitlist and when we open spots up, you will be first to know. Click here to register and secure your spot. Spaces are limited, so don’t wait—join the next generation of Business Transformators today.

AI for Business Transformators Masterclass

Leverage AI to Accelerate Business Transformation

What You'll Learn:

📌 Why AI for Business Transformation?

📌 Course Overview – What You’ll Learn

Master AI-Driven Business Transformation in Just 4 Hours

📌 Whos This For?

If you're ready to become a leader in driving agile transformation and empowering your organization or clients with the proven HOBA® framework, this program is for you.

What You’ll Learn

Upon completing the AI for Business Transformation, you :

📌 Course Structure

Part 1 – AI for Project Delivery

Part 2 – AI in the Target Operating Model (TOM)

Part 3 – Next Steps & Certification

📌 What You Get in This Masterclass

📌 Why Take This Course?

📌 Get Certified & Future-Proof Your Consulting Career

Course Details

Pre-requisites

📌 Course Completion Requirement

AI for Business Transformation Certificate

What Our Clients Say

Register Today

Limited-Time Offer

Download Syllabus

Get a detailed understanding of the course material by downloading the comprehensive syllabus now!

FAQ

Got a question? You'll probably find the answer(s) below!

Services

Knowledge

Company

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