HOBA® for Transport
Transforming Transport: A Bus Reform Project with HOBA® Agile Business Transformation Framework
Addressing Challenges in Public Mobility
Our client faced a daunting challenge – a fragmented and disjointed bus transport system that hindered public mobility. Under the deregulated regime, private bus companies operated independently, leading to inconsistencies and inefficiencies in services.
Empowering Decision-Making for Unified Transport
In collaboration with the Local Combined Authority, our client explored solutions to centralize control, ultimately opting to devolve decision-making power from private companies to the elected mayor. This pivotal decision aimed to standardize routes, frequencies, and fares for a more cohesive transport network.
Strategic Transformation Implementation
Our client embarked on a journey of devolution, transferring decision-making authority to the mayor to streamline and standardise bus services. This strategic reform, part of the Bee Network initiative, aimed to enhance the overall public transport experience.
Revolutionizing Public Mobility
The outcome was nothing short of remarkable – a coordinated and consistent bus system that revolutionized public mobility in the greater city region. Passengers could now enjoy the convenience of using tickets across any bus in the region, facilitating effortless travel.
HOBA Agile Business Transformation Framework
At the heart of this success story lies the HOBA agile business transformation framework, meticulously applied through six strategic steps.
Strategic Focus and Vision
Our client established a clear vision, strategies, and objectives, addressing the fundamental question – Why are we doing it? This laid the groundwork for a purpose-driven transformation.
Streamlined Decision-Making Processes
By restructuring governance and approval processes, our client ensured that decisions were made by the necessary stakeholders, avoiding unnecessary delays and bottlenecks.
Comprehensive Analysis and Evaluation
We conducted with our client a comprehensive analysis, identifying pain-points and opportunities, including end-to-end user journeys. This addressed the critical question of What problems and opportunities need to be addressed?
Meticulous Planning and Execution
With meticulous planning and execution, our client brought the transformation to life, ensuring that planned changes were delivered within set timelines, and business benefits were realized promptly.
Creating an Integrated Public Transport Network
The implementation of a bus franchising scheme marked a significant shift in transport, bringing buses under local control and enabling the mayor to dictate routes, frequencies, and fares. This move aimed to create an integrated public transport network, enhancing the overall passenger experience.
The HOBA® framework transformed our public transport, making it seamless for commuters and visitors alike.
"With the new system, I can hop on any bus without worrying about different fares or routes. It's a game-changer!"
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