HOBA® for Transport
Transforming Transport: A Bus Reform Project with HOBA® Agile Business Transformation Framework
Addressing Challenges in Public Mobility
Our client faced a daunting challenge – a fragmented and disjointed bus transport system that hindered public mobility. Under the deregulated regime, private bus companies operated independently, leading to inconsistencies and inefficiencies in services.
Empowering Decision-Making for Unified Transport
In collaboration with the Local Combined Authority, our client explored solutions to centralize control, ultimately opting to devolve decision-making power from private companies to the elected mayor. This pivotal decision aimed to standardize routes, frequencies, and fares for a more cohesive transport network.
Strategic Transformation Implementation
Our client embarked on a journey of devolution, transferring decision-making authority to the mayor to streamline and standardise bus services. This strategic reform, part of the Bee Network initiative, aimed to enhance the overall public transport experience.
Strategic Focus and Vision
Our client established a clear vision, strategies, and objectives, addressing the fundamental question – Why are we doing it? This laid the groundwork for a purpose-driven transformation.
Creating an Integrated Public Transport Network
The implementation of a bus franchising scheme marked a significant shift in transport, bringing buses under local control and enabling the mayor to dictate routes, frequencies, and fares. This move aimed to create an integrated public transport network, enhancing the overall passenger experience.
The HOBA® framework transformed our public transport, making it seamless for commuters and visitors alike.
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