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Transform Your Business with HOBA®

The Secret Behind Giants like Barclays, HSBC, and AXA. Discover the HOBA® Agile Business Transformation Framework.

Are you ready to join the ranks of industry leaders and change-makers? Look no further than the HOBA Agile Business Transformation Framework. Our proven framework has helped giants like Barclays, HSBC, and AXA achieve success in the world of financial services. And now, you can learn all about it in our bestseller, ‘The Business Transformation Playbook.’

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Leave the 70% Failure Rate Behind

Don’t become another statistic in the 70% failure rate of business transformation. With HOBA, you can become part of the distinguished 30% who triumph in this challenging process. Our framework is not just a methodology, it’s a transformation catalyst that will help you become a beacon of success in your sector.

A Real-Life Success Story

Let’s take a closer look at how HOBA’s agile six-step design process transformed industry participants into industry leaders:

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A global Specialty Insurance provider transformed from a state of fragmentation to a centralized powerhouse. Faced with decentralized operations and the challenge of integrating disparate systems across continents, our client needed a unified, central model.


HSBC, a global banking giant renowned for its expertise in retail and private client banking, embarked on an ambitious journey to diversify its portfolio and venture into new markets and product strategies. HSBC turned to the HOBA for guiding it through its complex and strategic transformations.

Why financial services leaders choose HOBA®


Financial services leaders choose HOBA because it excels at aligning business strategy with execution. HOBA's agile approach ensures that transformation efforts are directly tied to the organization's strategic objectives.

Business-Led Transformation

Unlike many frameworks that focus primarily on technology, HOBA is business-led. Financial leaders appreciate that HOBA puts them in control of their transformation, emphasizing the importance of business processes, operations, and customer-centricity.


HOBA has a track record of success in the financial sector. Financial leaders see the evidence of HOBA's effectiveness in achieving business outcomes, such as improving operational efficiency, reducing costs, and enhancing customer experiences


The financial industry is highly regulated and risk-sensitive. HOBA's emphasis on transparency, accountability, and compliance aligns perfectly with the sector's needs. Financial leaders choose HOBA to manage risks effectively while driving transformation.


In the financial world, customer satisfaction is paramount. HOBA's customer-centric approach resonates with financial leaders who understand the importance of delivering exceptional experiences. It helps in designing processes and solutions that cater to customer needs and preferences.

Adaptability to Market Changes

Financial markets are dynamic, and leaders need a framework that can adapt to changing conditions. HOBA's agile principles enable organizations to respond quickly to market shifts, regulatory changes, and emerging technologies, ensuring they stay competitive.

The world of business has changed. So has the method needed to transform

"HOBA® has revolutionized the way we approach business transformation. It's been a game-changer for our organization's agility."
Hemathri Balakrishnan
Hemathri Balakrishnan
Chief Transformation Officer

What is HOBA®?

Explore how our framework streamlines business processes, promotes adaptability, and drives strategic alignment.

HOBA® in Oil and Gas

Discover how HOBA® was used to turn an International Oil Company (IOC) to an Integrated Energy Company (IEC) and a market leader. 

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Master Business Transformation with Our Free Guide!

Discover the 6 Essential Steps

Gain access to our ebook ‘6-steps to business transformation success,’ a condensed version of our renowned bestseller ‘The Business Transformation Playbook.’ Learn the strategies trusted by the UK Government, top companies, and thousands of practitioners worldwide to initiate, execute, and scale successful business transformations

By downloading the 6-Steps ebook you will be subscribing to the HOBA Tech newsletter

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