Become a HOBA® Partner
Become a HOBA® Partner
Grow Your Business. Transform Others. Earn Recurring Revenue
Whether you're a solo consultant, boutique agency, or enterprise-level consultancy, the HOBA Partner Program helps you deliver high-impact transformations, generate new revenue, and stand out with a proven agile framework.
Whether you want to deliver, refer, or collaborate — there’s a partner path to match your goals.
Certified
Partner
Deliver transformation services using the HOBA® Framework with training, certification, and revenue share.
Affiliate
Partner
Refer clients to HOBA® and earn commissions — no delivery or certification required.
Strategic
Partner
Collaborate on enterprise deals, co-branded solutions, and joint market growth.
Types of partners
Explore what’s included with each partner type — and find the level of involvement that works best for you.
Certified Partner
Deliver business transformation using the HOBA® Agile Framework. Get trained, certified, and equipped to lead transformations and deliver results.
Who's it for:
- Independent consultants
- Boutique and mid-sized consultancies
- Training companies
Benefits:
- Deliver HOBA transformations (Bronze+)
- Run your own HOBA training (Silver+)
- Certify clients in HOBA (Gold/Platinum only)
- Earn up to 25% commission
- Get listed on the Partner Directory
- Access sales & delivery assets
- Lifetime access to HOBA Pro (optional)
- Access to three levels of advanced certification (Silver+):
- HOBA Certified Partner Training: The foundational certification to deliver business transformations using the HOBA® Agile framework.
- HOBA Program Consultant Certification: Enables you to deliver HOBA-approved training to teams and clients
- HOBA Certified Trainer Certification: Our highest-level certification, allowing you to both train and certify others in the HOBA.methodology
Affiliate Partner
Share HOBA with your network and earn commission when they buy training or subscribe to HOBA Pro.
Who's it for:
- Influencers, coaches, community leaders
- Content creators & bloggers
- Tech partners with overlap in business transformation
Benefits:
- Up to 15% referral commissions
- Unique tracking links & dashboard
- Monthly payouts
- No certification required
Strategic Partner
Partner with us as a brand, platform, or organization serving the business transformation space. Let’s explore how we can grow together.
Who's it for:
- SaaS platforms
- Associations and networks
- Government & education partners
Benefits:
- Joint marketing campaigns
- Co-hosted webinars & content
- Co-branded packages
- API and integration opportunities
Partner Tiers
(Certified Partners Only)
Note: Annual fees are waived when you meet your HOBA-based revenue targets.
6 Reasons to Partner with us
Whether your goal is to improve your service delivery, get more clients, improve customer retention, or generate more revenue from your existing clients, we are here to help…
Grow your business
Agile transformation is the fastest growing opportunity right now, you will get ahead of the curve as we roll out the partner program globally
Convert More Clients
Use the success of deploying HOBA®'s tested and proven approach, templates, checklists and tools to convert more prospects into paying, high-value clients
Improve Service Delivery
With HOBA®'s done-for-you tools, you will be delivering clients agile transformation quicker, with less risk and more predictability
Fill your pipeline
Leverage our done-for-you service delivery tools, templates and tools and your listing in the "Certified Partners" directory to fill your pipeline (and keep fill)
Increase Retentions
Offer to train your best client's teams either as an additional fee or part of your service delivery and stay with you longer
Increase Your Authority
As Certified Partners you and your team can claim your badges and certificates to show off your brand new skills and abilities
6 Reasons to Partner with us
Whether your goal is to improve your service delivery, get more clients, improve customer retention, or generate more revenue from your existing clients, we are here to help…
Grow your business
Agile transformation is the fastest growing opportunity right now, you will get ahead of the curve as we roll out the partner program globally
Convert More Clients
Use the success of deploying HOBA®'s tested and proven approach, templates, checklists and tools to convert more prospects into paying, high-value clients
Improve Service Delivery
With HOBA®'s done-for-tools, you will be delivering clients agile transformation quicker, with less risk and more predictability
Fill your pipeline
Leverage our done-for-you service delivery tools, templates and tools and your listing in the "Certified Partners" directory to fill your pipeline (and keep fill)
Increase Retentions
Offer to train your best client's teams either as an additional fee or part of your service delivery and stay with you longer
Increase Your Authority
As Certified Partners you and your team can claim your badges and certificates to show off your brand new skills and abilities
who is this for?
The HOBA® Certified Partner Program is for consultants and consultancy’s that want to include HOBA® as a key part of their service offering, supporting clients with their business & digital transformations:
- Business Architecture Consultancy's
- Business Architect Consultants
- Business Analyst Consultancy's
- Business Analyst Consultants
- Business Advisor Consultants
- Business Transformation Consultancy's
- Business Transformation Consultants
- Enterprise Architecture Consultancy's
- Enterprise Architect Consultants
- Business Management Consultany's
- Business Management Consultants
- Business Change Consultancy's
- Business Change Consultants
- Business Process Management Consultancy's
- Business Process Management Consultants
WHAT YOU GET
Everything but the coffee — tools, templates, and top-tier support to help you shine.
Partner Portal Access
Certified Logos & Badges
Proposal & Pitch Templates
Co-branded Sales Materials
Deal Registration & Pipeline Tracker
Priority Support & Training
Co-branded Sales Materials
Monthly Partner Calls & Events
Priority Support & Training
Partner Portal Access
Certified Logos & Badges
Proposal & Pitch Templates
Co-branded Sales Materials
Deal Registration & Pipeline Tracker
Priority Support & Training
Co-branded Sales Materials
Monthly Partner Calls & Events
Priority Support & Training
What you get
Training & Certification
We’ll provide you with training through our online training program for you and your team to make sure that only the best, most capable businesses are able to call themselves Certified Partners.
Priority Support
When you’re out there selling, training & supporting your clients, you never feel alone. HOBA® Certified Partners get their own support email address & escalation phone number, so you’re never own your own.
Ongoing Margin
As a ongoing partner & service provider, you will get a cut of ongoing subscription revenue from subscriptions you sell and support. The percentage increases as you have more business you bring us.
Support Materials
We provide you with training and support materials so you can quickly and easily start offering training, implementation and support services for your clients.
Referral Fee
If you know other businesses that would be great HOBA® Certified Partners, introduce them to the program through the Registration Form below, if they become Certified Partners we’ll give you $500 to say thanks!
Partner Listing
Once you become a Certified Partner, your business will be listed on HOBA.TECH website. Users will be encouraged to check out the partner directory – sending you business leads direct to your website.
Access New Features
There will be new & exciting features coming with HOBA Pro® – where Partners can implement HOBA® and manage their clients whole end-to-end agile transformation online (coming soon!).
Own Test Instance
Certified Partners will also get their own demo platform for HOBA® free of charge. Great for demos and experimenting without affecting sensitive business data, free to setup and configure how you wish (coming soon!)
Public Events
Certified Partners will be able to list their public training events on HOBA.TECH website, so users to view your HOBA® classes and public events in the HOBA® public training & event calendar (coming soon!)
Apply today!
Register Interest
Transformation Partner
Transformation Partners help Organisation implement the their digital business transformations using the House of Business Architecture® (HOBA®) agile business transformation framework
Referral Partner
Referral Partners are approved business partners and sales consultants, coaches or trainers who refer Clients to us who want to transform the way they help their clients – and earn commission to boot.
Learn about our programs
Certified
Partner
Deliver business transformation using the HOBA® Agile Framework. Get trained, certified, equipped to lead transformations and deliver results.
See Partner BenefitsAffiliate
Partner
Share HOBA with your network and earn commission when they buy training, paid events or subscribe to HOBA Pro.
See Referral BenefitsStrategic
Partner
Partner with us as a brand, platform, or organisation serving the business transformation space. Let's explore how we can grow together.
See Referral BenefitsReady to get Started?
Apply now to become a Certified, Affiliate, or Strategic Partner. Let’s grow together.
HAVE QUESTIONS?
You’re not alone — here are the answers to what most partners ask before joining.
You can generate revenue in three ways: (1) deliver HOBA transformation services, (2) sell HOBA training, and (3) certify clients (Silver+). Use our proven framework and tools to unlock new income from existing clients — and attract new ones who are already looking for what you offer.
The Certified Partner Program is designed for independent consultants, boutique agencies, and mid-sized consultancies that work in business or digital transformation. If you’re already helping clients improve operations, performance, or growth — HOBA will elevate what you do.
Yes! We’re growing HOBA internationally and looking for partners across every region. All training and tools are currently in English, but if your clients need local translations, we’ll help you prepare the materials.
You’ll get a dedicated point of contact for fast communication — plus access to the wider team when needed. We’re here to support your success and help you win.
It depends on your tier. Our license fee is based on the number of certified team members and services you plan to deliver. The more you grow, the lower your per-consultant cost — and we waive your annual fee entirely when you hit your HOBA revenue target.
We don’t offer geographic exclusivity. Instead, we encourage partners to specialize in industries or services. This helps you stand out while supporting collaboration and referrals across our global network.
We don’t have a limit — our goal is to help as many businesses as possible, and we know we can’t do it alone. We’re looking for capable, committed partners to help scale HOBA everywhere.
We can’t promise results — that’s up to you — but we’ve designed this program to help active consultants grow fast. If you’re serious about transformation and already working with clients, this can be a game-changer.
You’ll get access to the HOBA Partner Portal, onboarding materials, and the HOBA Certified Partner Training (the first of 3 certifications). From there, Silver+ partners can go on to become HOBA Program Consultants and ultimately HOBA Certified Trainers, who can train and certify others in the framework.
