Become a HOBA® Partner.
Build Recurring Revenue. Lead Lasting Transformations.
Join a global network and bring the No.1 Business Transformation Framework and HOBA Pro software to your clients. Earn recurring revenue, strengthen client relationships, and stand apart from competitors.
Who It's For
Whether you want to deliver, refer, or collaborate — there's a partner path to match your goals.
- Independent business transformation consultants
- Boutique and mid-size consulting firms
- Training and coaching companies
- Agile, architecture, or change specialists
Why Partner with HOBA Tech?
Trusted worldwide
Our framework is adopted by governments, banks, insurers and enterprises globally.
Recognised authority
Based on the 6x international bestseller The Business Transformation Playbook.
Recurring revenue
Earn revenue share from HOBA Pro software licences and HOBA Academy training.
Client retention
Stay engaged beyond the project by providing ongoing training and tools.
Exclusive community
Collaborate with peers, access partner-only resources and get priority support.
Partnership Tiers
Choose the level that matches your growth ambitions.
Bronze
Entry Partner Tier
- Competitive revenue share
- Partner portal access & branding rights
- 1 complimentary certification seat
- Annual fee can be waived once partner revenue targets are achieved
Silver
Growth Partner Tier
- Enhanced revenue share
- 3 complimentary certification seats
- Joint webinars & marketing support
- Annual fee can be waived once partner revenue targets are achieved
Gold
Scale Partner Tier
- Premium revenue share
- 5 complimentary certification seats
- Featured on HOBA Tech website & PR
- Priority lead referrals
- Annual fee can be waived once partner revenue targets are achieved
Platinum
Strategic Partner Tier
Invite Only
- Strategic revenue share
- Premium certification allocation
- Exclusive access to beta features & product roadmap
- Priority co-selling with HOBA HQ
- Annual fee can be waived once partner revenue targets are achieved
How Partners Earn
Partners earn in the following ways:
- HOBA Pro Software:Licence margins from US$5,000/user/year down to US$500/user/year (volume).
- HOBA Academy Training:Resell certifications and earn up to 25% margin.
- Enterprise Packages:Larger clients (e.g. 100+ users + self-hosting) generate US$125k–150k/year each.
Example: A single government agency with 20 active projects can generate over US$400k/year in HOBA Pro licences alone.
Choose the Tier That Matches Your Growth Plan
HOBA® Partners earn recurring revenue by delivering our proven transformation framework, reselling HOBA Pro licences, and bundling certification at scale. Pick a tier that fits your pipeline today — with a fee-waiver structure that rewards growth.
(Note: programme rewards apply to HOBA products and services; your consulting margins remain yours.)
| Tier | Partner Profile | Training | Marketing & Support | Notes |
|---|---|---|---|---|
| Bronze | Independent consultants & boutique firms starting out in transformation | 1 certification seat | Partner portal + branding rights | Ideal entry point for consultants building a transformation practice |
| Silver | Growing consultancies ready to scale delivery and co-market with HOBA | 3 certification seats | Joint webinars + marketing support | Adds co-marketing, training capacity, and visibility |
| Gold | Established firms with an active transformation pipeline and growth ambition | 5 certification seats | Website listing + PR + priority lead referrals | For partners investing in serious growth — lead referrals included |
| Platinum | Strategic partners with national or global delivery capacity (invite only) | Premium certification allocation | Beta features, product roadmap access, co-selling with HOBA HQ | Invite only. For proven partners committed to HOBA at scale. |
No lock-in. Upgrade tiers anytime. Annual fee can be waived once partner revenue targets are achieved.
Commercial terms are tailored based on tier, market, capability, and growth plan. Full programme details are shared during partner qualification.
Apply in 3 minutes. We review within 2–3 business days.
Apply to Become a PartnerPartner Onboarding & Support
To support onboarding and accelerate sales:
- Starter Kits:Each tier gets a "HOBA Sales Playbook" (templates, scripts).
- Certification Fast-Track:Free training for partner staff to meet min. requirements.
- Deal Registration:Partners lock in discounts for clients (e.g., "15% off for Silver partners").
Next Steps
Ready to join?
- 1Apply via our online form.
- 2Our team reviews your application.
- 3Onboarding package confirmed → you're live as a HOBA Partner.
BUILD A TRANSFORMATION CONSULTING PRACTICE WITH HOBA
Download the HOBA Partner Program Guide and discover how certified partners are building high-value transformation practices.
- ▸Access to the proven HOBA Business Transformation Framework
- ▸A structured methodology to sell and deliver transformation
- ▸Co-branded marketing and business development support
- ▸Revenue share, white-label delivery, and licensing rights
- ▸Access to the HOBA Partner Portal, tools, and community
GET THE FREE PARTNER GUIDE
We'll email it straight to your inbox.
Partner Earnings Calculator
Want to see how much you could earn as a HOBA Partner?
Partner Earnings Calculator
Estimate how much you could earn as a HOBA® Partner — no pricing revealed to prospects, just your potential earnings.
Tier sets your default commission % range. Adjust commission manually.
Tier range: 10–15%
Number of warm introductions you can consistently make each month.
Typical partner range is 15–35% once ramped.
ARR is the client's annual subscription/training value you influence.
These figures are illustrative. Actual earnings depend on referral quality, sales cycle, procurement, and client size.
Tip: Founding Partners in AU/NZ receive higher margins and included licences/training during the launch window.
6 Reasons to Partner With Us
Whether your goal is to improve your service delivery, get more clients, improve customer retention, or generate more revenue from your existing clients, we are here to help...
Grow Your Business
Agile transformation is the fastest growing opportunity right now, you will get ahead of the curve as we roll out the partner program globally.
Convert More Clients
Use the success of deploying HOBA®'s tested and proven approach, templates, checklists and tools to convert more prospects into paying, high-value clients.
Improve Service Delivery
With HOBA®'s done-for-you tools, you will be delivering clients agile transformation quicker, with less risk and more predictability.
Fill Your Pipeline
Leverage our done-for-you service delivery tools, templates and tools and your listing in the "Certified Partners" directory to fill your pipeline (and keep it full).
Increase Retentions
Offer to train your best client's teams either as an additional fee or part of your service delivery and stay with you longer.
Increase Your Authority
As Certified Partners you and your team can claim your badges and certificates to show off your brand new skills and abilities.
Apply to Become a Partner
Step 1 — Register Your Interest
Answer a few quick questions and we'll confirm if you qualify. If you do, you'll be taken straight to book your Partner Call.
Have Questions?
You're not alone — here are the answers to what most partners ask before joining.