Are You Ready to Stop Being "Just Another Consultant"?
Become a Certified HOBA® Business Transformation Architect
Master the methodology trusted by UK Government and FTSE 100 companies. Join 250+ certified professionals who command 25-50% higher rates as transformation architects.
- Methodology used by UK Government & FTSE 100 companies
- Only certification that includes enterprise-grade software
- Transform from consultant to architect in 6 weeks
- Join elite network of certified professionals worldwide
- Download FREE: "Business Transformation Architect Career Guide"
Organisations using HOBA® methodology












The Only Certification That Makes You a Business Transformation Architect
Built to Deliver True BusinessTransformation, Not Just ‘Marketecture’

PROVEN METHODOLOGY
Master the HOBA® framework
- 6-step transformation process
- Used by UK Government & FTSE 100
- 30% success rate vs 70% industry failure

PROFESSIONAL SOFTWARE
HOBA Pro automation included
- Enterprise-grade transformation tools
- Lifetime software license (£5K value)
- Automate what used to take months

ARCHITECT CREDENTIALS
Official certification & network
- Certified HOBA Business Transformation Architect
- Professional credentials for LinkedIn/CV
- Access to exclusive architect community
Introducing HOBA Pro®
Introducing
HOBA Pro®
The wait is over! HOBA Pro® (Beta) is the top business transformation toolkit for Business Transformation Professionals, Consultants, Business Designers and Business Architects.
Address the 5-causes of transformation failure
HOBA Pro® addresses the 5-key issues that cause business transformation failure (no clear process, changing and incomplete requirements, poor planning, lack of user buy-in and poor governance)
Powers your Projects
HOBA Pro® powers your projects with planning, analysis, modelling and drawing automation, tracking and communication tools and more.
Team Collaboration
One of biggest problems in business transformation projects is team collaboration. We solved that with an all-in-one business transformation platform - discover, design & delivery in the one place!

How HOBA® Helps Transform Organisations
The largest transformations in the UK have used HOBA® to setup, and rescue their transformation, saving time, money and missed opportunities in the process.
What HOBA® does best:
- The HOBA® Business transformation involves your whole team.
- Transforms your Business thanks to its revolutionary transformation framework.
- HOBA® considers all other Aspects of your Business, not just technology.
- It cares about the integration of that New Technology to your organisation.
- Keeps Business and Technology Aligned & In-Sync.
- No more guesswork, or overcomplicated documentation etc.
- Helps businesses establish Clear Roles & Responsibilities.
- Promotes Clear Governance & Risk Management.

Our FOCUS
HOBA TECH is here to challenge the status quo and address the three problems in business transformation no one wants to talk about:
- The Business Transformation industry is broken, 70% of transformations end in failure;
- Organisations don't have a problem with coming up with ideas to transform their business, they have problem implementing them; and
- Businesses are afraid of Consultants. They know they need to transform, but they don't want to start because they know it's a road to nowhere. It's a money sucking process.
We want to change that situation and stereotype.
Our goal is help Organisations develop their own internal capability and join the top 30% and make business transformation a success, with less effort, less time, less cost and higher profits – first time, on time!
Read our Founders story here >
Proven Results from Certified
HOBA® Architects Worldwide
Our certified HOBA® Business Transformation Architects consistently deliver results that matter. When you master the methodology used by UK Government and FTSE 100 companies, plus get professional software to automate your workflow, this is the type of impact you can achieve:
ARCHITECTS
VALUE
Companies We've Worked With
We’re Business Transformation experts that do Business Transformation for a living, not academics or office managers who just write and talk about it. We’re the ones in the trenches working with our own clients, giving the Business back their voices and control from Technology. Here’s a sample of those clients:




















Google Reviews
"Digital Transformation is Business Transformation"
The Brutal Truth About Transformation Consulting
HOBA Tech is here to disrupt the status quo and address three critical issues in business transformation that are often overlooked:
- 70% of transformations fail with generic approaches
- Most consultants compete on price, not expertise
- Clients see you as "just another vendor"
- Manual processes limit your efficiency and profitability
- No professional credentials to justify premium rates
Position yourself as a Certified Business Transformation Architect:
- Master HOBA® - the methodology trusted by major organizations
- Get professional software that automates your entire workflow
- Earn official architect credentials recognized globally
- Command 25-50% higher rates than generic consultants
- Join exclusive network of certified transformation professionals

Free Resources for Transformation Professionals

Transformation professionals need proven tools to join the 30% who succeed (instead of the 70% who fail with generic approaches). That’s why we’ve created a comprehensive library of professional-grade resources used by UK Government and FTSE 100 transformation teams. Access our complete collection of free transformation tools:
- Case studies from successful £2.3B+ transformations
- Professional templates and blueprints
- Implementation guides and scorecards
- Free training and expert webinars
- HOBA® methodology preview materials
Don’t miss out on these valuable resources – access them all today!
The academics and overnight experts tell you in order to successfully deliver Business Transformation you must follow their complicated process, yet they struggle to describe it or explain how and why you do it. Forget what you’ve been told, it’s not complicated, it’s a simple 6-Step process. Here it is:

Focus
First things first. Nothing happens until yourself and Organisation agree on the one thing. We help you and your team to get Focus.

Control
Design without control is madness, so you need control. We show you how to set yourself up for success to control decisions, scope and risks.

Analyse
You can’t build anything if you can’t agree of the state of the Organisation today. Here we show you how to define the baseline.

Evaluate
With a lot of stakeholders and competing needs and changes, you need to evaluate. We show you how to prioritise so everyone’s happy.

Design
We show you how to design a future model that addresses the pain points and opportunities in your current operating model for now and the future.

Implement
We show you how to create the plans and roadmaps to deliver the design, and implement the physical (business and technology) changes.
"Organisations dont have a problem with ideas to transform, they have a problem with implementing them"
Our Clients Achievements
We don’t add up the collective years our team have been helping clients, to make it sound impressive. We just get results. If you want to learn the skills to achieve these results, you’re in the right place!
- Business Transformation
- Business Turnarounds
- Semi and fully automated complex business process
- Developed and launched industry changing products and services
- Rescued failed transformation programmes
- Retired legacy end of life enterprise systems
- Re-engineered complex business processes
- Digitally enabled business transformations
- Enterprise wide ERP software implementations
- Organisations wide change management initiatives
- Streamlined and digitalised end to end customer journeys
- Plus much more
Your Path to Becoming a Certified Business Transformation Architect

GET
CERTIFIED
HOBA® Business Transformation Architect Certification
- 6-week program + software + credentials
- Investment: $1,997

CORPORATE
TRAINING
Team Architect
Development Program
- Certify your entire transformation team
- Custom pricing for 3+ people

PARTNER
PROGRAM
White-Label
HOBA® Solutions
- Use HOBA® methodology with your clients
- Revenue sharing opportunities
Master Business Transformation Architecture
Designed for transformation consultants, business architects, and change professionals who want to command premium rates and deliver exceptional results.
HOBA® Business Transformation Architect Certification: Master the methodology used by UK Government & FTSE 100 companies. 6-week comprehensive program includes training, software, and professional credentials.

Discover the tried and tested HOBA® (House of Business Architecture®) framework, design process, and blueprint. In our acclaimed Amazon bestseller, we reveal the secrets to transforming businesses, empowering thousands in over 13 countries to achieve their goals.
Award-Winning Knowledge: Get Your Copy of ‘The Business Transformation Playbook’ – Hardcover for $97 or Instant eBook for $47.
Amazon Reviews
Transform with Confidence: Your Shortcut to Digital Transformation Success...
Embark on a journey to success with our Digital Transformation Readiness Toolkit! Assess your organisation’s readiness, optimise processes, and build a culture of innovation. Join the top 30% of successful transformers and avoid the pitfalls that lead to a 70% failure rate.
Don’t miss out on transforming your organization efficiently, on time, and on budget. Get your toolkit now – for a limited-time offer of $7 (usually $279)!
Join Our Exclusive Fast Agile Business
Transformation Webinar Today!
Calling all Business Consultants, C-Suite Leaders, and Transformation Executives: Discover how to achieve faster results, reduce costs, and drive success with less stress and risk in this high-impact webinar. Select a time that suits you and start transforming today!
Recognised Leader in Business Transformation Architecture
Heath Gascoigne and HOBA® methodology continue to receive international recognition for innovation in business transformation and professional development.
CEO Monthly
2025
Heath Gascoigne named Digital Transformation CEO of the Year 2025 Annual Awards
SME News 2024 Awards
HOBA TECH recognised as most innovative consultancy winner at the prestigious 2024 SME News Awards
Business Awards UK 2024
HOBA TECH Ltd named Winner of Community Impact through Digital Transformation Business Awards UK 2024
Business Excellence 2022
HOBA TECH Ltd named Digital Transformation Innovators of the Year 2022 AI Annual Awards
Top Placer Award 2021
HOBA TECH Ltd Top Placer Award Winner for Information Technology at 2021 Go Global Awards
Best Business Strategy eBook
The Business Transformation Playbook made it onto BookAuthority ‘s Best Business Strategy eBooks of All Time
Top Placer Award 2021
HOBA TECH Ltd Top Placer Award Winner for Information Technology at 2021 Go Global Awards .
Best Business Strategy eBook
The Business Transformation Playbook made it onto BookAuthority ‘s Best Business Strategy eBooks of All Time.
Top 20 Podcast 2021
In 2021, Welp Magazine UK (London) recognised our podcast in Top 20 Best Business Transformation Podcasts for 2021.




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Business Transformation

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Digital
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Business Transformation is
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The true number of business transformation project failure is underreported. Depending on which research you follow, the figure is between 70% – 80% of business transformation projects end in failure.
There is five (5) main causes in business transformation failure are – lack of stakeholder involvement, lack of senior stakeholder support, changing requirement, incomplete requirements and poor planning.
Nothing. They are good at the purpose they were designed for, except they are now used for a different purpose, and that is not the original purpose they were designed for.
Look at TOGAF® (The Open Group Architecture Framework) for example – it’s a framework for managing ‘technology’ or ‘technology changes’. It is not surprising, it was written by a “technology standards company”. They know and understand technology.
What is happening is, TOGAF® is being used in business transformation projects that the ‘framework’ to manage the ‘transformation’, but it only focuses one thing – technology. It doesn’t focus on anything else other than Technology (it almost completely ignores, the other two (2) important aspects of the organisation – People, and Process(es)).
It also ignores how to transition the business from the current state, to its desired future state. It effectively put the Technology stakeholders in the drivers set, to dictate to the Business what they think they want and literally throw it over the fence to the Business for them to work out if first it is fit for purpose, and then how to use and implement it.
HOBA® solves the 70% failure rate in business transformation problem by addressing the causes that problem in the first place – by putting the Business back into control, to take control back from Technology and into their own hands, using a structured process and framework that was developed WITH the Business, BY the Business, to be USED and OWNED by the Business, putting the control back into their own hands.
The biggest problem with business transformation projects is firstly the name. “Business Transformation” is incorrectly called or referred to as “Digital Transformation”. ‘Digital Transformation’ is a misnomer, it is not ‘digital’ per se that is ‘transforming’, it is the ‘Business’ that is transforming, and how it does or is doing that in this period of time is via ‘digital technologies’ (if ‘technology’ isn’t already digital, what were they before?).
What this intentional confusion in the marketplace is causing, is it causes is an incorrect bias and focus on the ‘technology aspect’ only of the transformation, which by doing so completely ignores the Business aspects – that’s the Business Operations Stakeholders and their concerns, and the Processes those stakeholders carry out.
HOBA® helps by putting the Business back in to control, to be very clear and structured with what is the Vision, Strategy, Objectives and Measures, what stakeholders are involved and need to be involved in the transformation and their decision making authority, the process to manage those decisions, scope and risks; what are the problems they want to address or opportunities they want to take advantage of; what benefits they want to realise from the transformation and when; what the future or Target Operating Model (TOM) needs to look like to achieve their Vision and Strategic Objectives and business benefits, and how and when will the changes be implemented. Everything and nothing more, only doing what needs to be done, to transform the business, not doing what is happening in the marketplace today and that is ‘creating reams and reams of colourful models and diagrams, that while beautiful, are in reality just “interesting but (sadly) useless”.
The Design Process is the 6-Step process used to implement HOBA® and manage the transformation from the very start, to the very end, implementation.
The biggest misconception in the marketplace today with business transformation is that Clients are led to believe that they need ‘reams and reams’ of pretty colourful presentations to transform your business. This is a fallacy.
This only creates expensive shelf-ware. What those ‘pretty presentations’ are designed for is to enable the transformation project to keep moving toward its end goal, transforming the Business. What the Clients are led to believe is those ‘pretty presentations are the actual goal of the project, and often celebrated and hang up on the project office wall with great bravado as if they were the goal of the transformation itself!
What those ‘pretty presentations’ actually need to be is two (2) things –
- first, is they need to be understandable, and written in a language that the Business understands, so first they can understand what it and they mean, and then they can agree to it.
- Then second, then they need to be useful. A lot of Consultants and Consultancy’s wanting to impress their clients with great marketing, pretty presentations and long list of impressive acronyms and latest “it” words, but this just confuses the Client.
What happens is the Consultants will present their ‘ideas’ (because that’s what they are, they have had one meeting with the Client, interpreted that into their own words and perspectives, and come back to them several weeks and months later, having not consulted with them through the process, thinking ‘they know their Clients business best (they don’t, the Client does!) and play back their 300+ page power-point presentation that looks impressive), they present it to the Client, the Client has no idea what it means or says (its written in a foreign language, literally), due to the time it’s taken, and the money it has cost at that point, the Client agrees to it in the room, then walks out the room, and completely ignores everything the Consultant(s) said. The transformation goes nowhere. HOBA® solves that problem, refer to the first question above.
HOBA® is trusted by the UK Government, FTSE-100 companies and start-ups to both set up, and also turnaround their failing transformations. HOBA® is used by thousands around to transform their business, and was made public for the first time in late 2018, after over 10+ years in use with private clients, published in The Business Transformation Playbook – How to Implement Your Organisations Target Operating Model (TOM) and Achieve a Zero-Percent Failure Rate Using the 6-Step Agile Framework’, reaching bestseller on Amazon in 6-categories including Project Management and Consulting, and made it onto the Best Business Strategy eBook List of All Time by BookAuthority, at no.30 (March 2021). See News for details.
Yes, you can download a FREE preview to The Business Transformation Playbook here.
Contact Us
Still have questions? Get in touch today and see how we can help!
Contact Us
Thinking about a Business or Digital Transformation or looking for expert help implementing or fixing it?
Get in touch today and see how we can help!