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HOBA Tech Wins Prestigious Business Award for Transformative Bus Reform Project in Manchester

Business Awards UK Digital Transformation Awards 2024 Winner HOBA Tech Community Impact through Digital Transformation

We are delighted to announce that HOBA Tech has been recognised as the winner for the 2024 Business Awards UK in the category of Digital Transformation Awards – Community Impact through Digital Transformation. This prestigious accolade highlights our groundbreaking work with the Manchester government on the Bus Reform Project, marking the most significant transformation in transport in the UK in over 40 years.

Business Awards UK Digital Transformation Awards Community Impact through Digital Transformation Winner HOBA Tech 🏆
Business Awards UK Digital Transformation Awards Community Impact through Digital Transformation Winner HOBA Tech 🏆

Read the full press release here.

Transforming Manchester's Bus System with Cutting-Edge Technology

When Transport for Greater Manchester (TfGM) approached us, the region’s bus system was plagued by inefficiencies and passenger dissatisfaction. By leveraging the HOBA Agile Business Transformation Framework, we addressed these challenges head-on, implementing real-time bus tracking, mobile ticketing, and electric buses. This transformation not only streamlined operations but also significantly reduced carbon emissions, enhancing the overall sustainability of the transport system.

ESG Benefits and Community Impact

The project has had far-reaching ESG (Environmental, Social, and Governance) implications. By introducing electric buses and optimizing routes, we achieved unprecedented travel time savings and a substantial reduction in emissions. This sustainable approach has not only improved the passenger experience but also driven economic growth, attracting new businesses and residents to Greater Manchester.

How HOBA Tech Can Help Your Business

At HOBA Tech, we specialize in agile business transformation that aligns with ESG principles. Our methodologies ensure compliance with evolving ESG regulations, helping companies mitigate risks, enhance operational efficiency, and achieve long-term sustainability. Whether you need to overhaul your transport system or implement new sustainability initiatives, our expert consultants are here to guide you every step of the way.

For more information on how we can help your business achieve similar results, stay ESG compliant, and leverage sustainable practices for competitive advantage, contact us today.

We are incredibly honored to be recognized for our work with Transport for Greater Manchester. 🌟 This award underscores our commitment to leveraging technology for community impact and sustainability. 🌍💡 The Bus Reform Project is a testament to how digital transformation can drive efficiency, reduce emissions, and improve public services. 🚍✨ We look forward to helping more organizations achieve similar success through our agile business transformation framework.” — Heath Gascoigne, CEO of HOBA Tech


HOBA TECH provides services and resources that help Business Transformation Consultants and Leaders transform their Clients (or their) business with less effort, less time, less cost and higher profit!

We support Business Consultants to become Business Transformators, who are:

  1. Part-Strategists – who consider the big picture as well as the now
  2. Part-Designer – who architects the business model of the future
  3. Part-Collaborator – who champions the business design for the Business but also with the whole Business
  4. Part-Negotiator – who ensures and assures the design is fit purpose for the whole organisation from C-suite to Operations  

If you are ready to move to the new model of Business-led Digital Transformation, and put the Business-first and take control of the transformation for yourself or your client, or get us to guide you through it, get in touch today!

Learn more about HOBA TECH® at https://hoba.tech

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