🏆 Limited Time Offer: Get Agile Starter for Only $197! 🚀

Only hours left. Get 80% Off Agile Starter or Plus! 🏆


What Is Enterprise Architecture Really?

Like this Post? Share it 😁

What is Enterprise Architecture Anyway? 🤓

Welcome to our comprehensive guide on ‘What is Enterprise Architecture Really?’.

This blog post aims to demystify the concept of enterprise architecture (EA), a strategic framework that aligns an organisation’s business strategy, processes, information, and technology to achieve its goals.

We will delve into the purpose of EA, its role in leading enterprise responses to disruptive forces, and how it fosters team alignment and standardisation.

Here’s what we’ll cover:

Let’s start this post by defining enterprise architecture…

What Is Enterprise Architecture?

Enterprise Architecture looks at both Business and Technology Architecture. 

TechTarget calls it “a conceptual blueprint that defines the structure and operation of an organization”. 

Its aims to make sure your IT investment will help you achieve your current and future objectives at the strategic level, operations level and implementation level.

What Are The Elements Of Enterprise Architecture?

As we’ve mentioned previously, Enterprise Architecture is composed of two elements – Business and Technology Architecture. 

In a previous post, we mentioned that Business Architecture enables strategic planning and strategic execution.

HOBATech Logo

6-Steps to Business Transformation Success


Heath Gascoigne - Speaker

👏 "Business architecture serves as the compass for strategic planning and the engine for strategic execution, navigating organizations towards their vision and propelling them to operational excellence." 🌐🚀 #BusinessArchitecture #StrategicPlanning #OperationalExcellence #BusinessStrategy

It is used to make sure that the business is structured in such a way it can meet its strategic objectives and achieve its Vision in the most efficient and effective way. 

On the other hand, IT architecture look at Information System Architecture (how the information systems enable the business to achieve its objectives) and Technology Architecture (how the technology fits together). Here’s a visual that summarizes the elements of enterprise architecture:

What’s The Problem With Enterprise Architecture?

The problem with Enterprise Architecture is that Enterprise Architects usually see ‘Business Architecture’ activities through a ‘technical’ lens.

Have a look at our article ‘TOGAF vs HOBA: Choosing the right enterprise architecture framework to see the real difference.

Together Business Architecture and IT Architecture make up Enterprise Architecture 🏛️
Together Business Architecture and IT Architecture make up Enterprise Architecture 🏛️

They think that business concerns, problems and issues can be addressed and solved by a technology solution. 

And in a lot of cases, a technology solution alone. In practice, this is not always the case. It doesn’t always work. 

And it sometimes leads to high expenditure on technologies that may not deliver real value to the business. 

Hence, the high failure rate in business transformation programmes! 

Business Transformation 101

Business Transformation 101

Confused where to start? Get started right 👉

👏 "The challenge within enterprise architecture lies in the tendency for enterprise architects to view 'Business Architecture' activities through a primarily 'technical' lens, potentially overlooking the holistic strategic perspective essential for success." 🚀🔒 #EnterpriseArchitecture #BusinessArchitecture #HolisticPerspective #StrategicVision

High failure Rate

Ideally, business and IT should operate in alignment. That said, an ideal ‘Enterprise-Business Architect’ is responsible for both the Technology elements of the Enterprise Architecture (i.e. Technology Architecture). 

Many recruitment consultants fail to recognize the issues and most importantly differences between an Technology Architect, a Business Architect or someone calling themselves an Enterprise Architect when attempting to fill the position. 

Remember: It’s always important to understand both Business and Technology Architecture, which together make up your Organisations Enterprise Architecture.

We discussed impaired projects in our other post the Business Transformation Industry is broken.

Project Impaired Factors (top 4) 😱
Project Impaired Factors (top 4) 😱

Note – the above image is from our international best-seller book The Business Transformation Playbook. Check here to download a free preview

How Will Enterprise Architecture Benefit Your Business?

Here are the benefits of Enterprise Architecture:


In conclusion, Enterprise Architecture (EA) is more than just a conceptual blueprint; it’s a strategic framework that aligns an organisation’s business strategy, processes, information, and technology to achieve its goals. It provides a holistic view of the organisation, enabling effective decision-making, optimisation of resources, and adaptation to changes in the business environment.

Through this blog post, we hope you’ve gained a deeper understanding of EA, its purpose, and its pivotal role in leading enterprise responses to disruptive forces. Remember, EA is not just about identifying IT systems, applications, and processes, but also about how these parts fit together to form a cohesive whole.

As we’ve explored, EA is a discipline that promotes an IT infrastructure in support of successful business practices. It’s about creating a map of IT assets and business processes, and a set of governing principles that drive an ongoing discussion about business strategy and how it can be expressed through IT.

Thank you for joining us on this exploration of ‘What is Enterprise Architecture Really?’.

If you’re interested in learning more about how EA can benefit your organisation, or if you have any further questions, we invite you to learn more about HOBA or contact us to discuss how we can help.

Remember, at Hoba Tech, we’re more than just a technology company; we’re your partners in navigating the complex landscape of enterprise architecture and IT strategy.

Let me know if you like this and what you would like to see next in the comments below.

Thank you for reading this!



Heath Gascoigne

P.S. Don’t forget that Enterprise Architecture looks at both Business and Technology Architecture.

Remember: Enterprise Architecture should help you achieve your current and future objectives in the strategic level, operations level and implementation level. We call that the 3L’s

P.P.S. If you want to learn more about business transformation, check out The Business Transformation Playbook or download the free preview here.

For more information, visit https://hoba.tech/start-here

Share and Enjoy !

Heath Gascoigne

Heath Gascoigne

Hi, I'm Heath, the founder of HOBA TECH and host of The Business Transformation Podcast. I help Business Transformation Consultants, Business Designers and Business Architects transform their and their clients' business and join the 30% club that succeed. Join me on this journey.

Can't get enough real insights? Subscribe to Transformology®!​

We’ll send jargon free insights that you can actually use to transform your business straight to your inbox once a week. 

Work Smarter, not Harder!

Subscribe to Transformology®

Connect with Us


The British Business Awards - Small-Business-Influencer-of-the-Year 2024

HOBA TECH founder Heath Gascoigne featured in – The MBA Entrepreneur: From school to

Read More »
Essential Skills for Effective Business Transformation: A Comprehensive Guide

Enterprise architecture frameworks play a crucial role in guiding organisations through the complex process

Read More »
Meet the Board Members - Myles Hopkins and Ruben Pinan

HOBA TECH founder Heath Gascoigne featured in – The MBA Entrepreneur: From school to

Read More »
Business Transformation Training - HOBA Is different

Become a Master of Business Transformation

Learn about Business-led Business Transformation
using the proven 6-step agile transformation framework
trusted by the UK Government, FTSE-100 and
fast growing companies

What's HOBA®?

HOBA® is the new way to transform organisations and the answer to the 70% failure rate of business and digital transformation projects today.

Learn more about HOBA®

Are you a consultant,
team or organisation
embarking on your
transformation and
want to move from the
model of transforming

Join our free webinar
and learn ‘How to
maximum the return
on your
improve service
delivery with less
effort, less time & cost
and increased profits!’

AGILE 1.0 ... 2.0

Successful Business Transformation starts here

More Articles

The Business Transformation Industry is Broken - Elephant in the Room 🤫
Heath Gascoigne

Business Transformation Industry is Broken

Why The Business Transformation Industry Is Broken? Before I show you how to transform your business, let’s define business transformation. What Is Business Transformation? Business Transformation is when a business changes the way it conducts business. It doesn’t necessarily change what it does, but how it does it.This can involve a change […]

Read More »
Overcoming the Business Architecture Challenge
Heath Gascoigne

The Business Architecture Challenge

Let’s start this post by defining business architecture. What Is Business Architecture? Business architecture refers to an organization’s framework. The Business Architecture Working Group of the Object Management Group (OMG), calls it “a blueprint of the enterprise that provides a common understanding of the organization and is used to align strategic objectives and tactical […]

Read More »
Will the Real Business Architect Please Stand Up
Heath Gascoigne

Will The Real Business Architect Please Stand Up

What’s the job of a real business architect? In this post, we’ll find out…. What’s The Role Of A Business Architect? A Business Architect… ….develops the design of the Target Operating Model (TOM), as well as oversee the implementation of the physical TOM that is aligned to the design. The ideal TOM is aligned […]

Read More »
Vector Globe Design for Business Transformation

Get content like this sent directly to your inbox!

Scroll to Top

Master Business Transformation with Our Free Guide!

Discover the 6 Essential Steps

Gain access to our ebook ‘6-steps to business transformation success,’ a condensed version of our renowned bestseller ‘The Business Transformation Playbook.’ Learn the strategies trusted by the UK Government, top companies, and thousands of practitioners worldwide to initiate, execute, and scale successful business transformations

By downloading the 6-Steps ebook you will be subscribing to the HOBA Tech newsletter

Webinar has eneded, Join Waitlist

The Webinar has ended and Please join waitlist to contact with us.

Apologies, The Scorecard is currently down!

We are working to get it restored. Leave your details below to be notified when we got it back up again!

HOBA Tech Transformation Results

Wait! Don't Leave Empty Handed!

Stay Updated with Our Latest Content

Sign up now and never miss out on valuable content and exclusive offers


This website uses cookies to ensure you get the best experience on our website.