DELIVER
SUCCESSFUL
CHANGE.
We help ambitious leaders deliver business-led digital transformation first time, on time, and on budget.
"94% SUCCESS
RATE"
Heath Gascoigne — CEO & Founder
WHAT WE
OFFER.
Surgical Precision in Organizational Change
CONSULTING SERVICES
Engage HOBA Tech experts to lead or recover your transformation. We bring clarity, speed, and structure to complex change.
PARTNER PROGRAM
Deliver HOBA inside your own firm. Get certified, access the framework, and grow with co-branded assets and deal support.
TEAM TRAINING
Train your department or transformation team in HOBA®. Build shared language, capability, and alignment across Strategy, Ops & Tech.
HOBA PRO (BETA)
Our AI-powered SaaS to automate delivery of the HOBA® framework. Join the waitlist and be first to transform at scale.
SUCCESS
STORIES.
AI Transformation Case Study
Discover how HOBA® delivered a successful AI-powered business transformation using the 6-Step Framework. Download the case study.
Strategic Shift: From Regulator to Operator — A UK Transport Authority Transformation Case Study
Discover how a UK government transport authority shifted from regulator to franchise operator using the HOBA® 6-Step Framework—designing a Target Operating Model (TOM) for financial stability, operational control, and stronger safety oversight. Download the case study.
Oil & Gas Transformation Case Study: From Harmonisation to a Target Operating Model (TOM)
See how HOBA redirected an International Oil Company's process harmonisation initiative into a full Target Operating Model (TOM) and enterprise transformation toward an Integrated Energy Company. Download the case study.
Specialty Insurance Transformation Case Study | HOBA Tech
Discover how HOBA® transformed a UK government agency by addressing HR inefficiencies, implementing data governance, and saving over £500k annually. Download the case study now.
Government Transformation Case Study | HOBA Tech
Discover how HOBA® transformed a UK government agency by addressing HR inefficiencies, implementing data governance, and saving over £500k annually. Download the case study now.
Human Resources HR Transformation Case Study
Download the case study to learn how the UK Government used HOBA agile transformation framework for their Human Resources (HR) Transformation!
PROVEN
RESULTS.
"Since we started the business performance process with Heath, everything has changed. We've seen a 30% increase in technical efficiency and a significant reduction in downtime."
STEVEN MILLAR
FOUNDER & CEO
"The strategic transformation framework is surgical. It cut through our technical debt and aligned our infrastructure with our multi-year growth plan perfectly."
DR. EMILY CHEN
CHIEF TECHNOLOGY OFFICER
"Heath's expertise in IT strategy and execution is unparalleled. He doesn't just consult; he transforms the engine room of the organization."
MARCUS THORNE
OPERATIONS DIRECTOR
"The roadmap provided by HOBA Tech was a game-changer. We finally have a clear vision for our digital future that everyone in the team understands."
SARAH JENKINS
MANAGING DIRECTOR
"Implementing the HOBA framework was the best decision we made this year. It's robust, scalable, and delivers measurable results."
JAMES VANCE
TECHNICAL LEAD
"The level of precision Heath brings to technical strategy is impressive. Our cybersecurity posture has never been stronger."
ALEX RIVERA
HEAD OF IT
TRUSTED BY LEADERS WORLDWIDE
NEWS & PRESS.
HOBA Tech Launches 10-City Global AI Transformation Roadshow for 2026
HOBA Tech announces a 10-city global roadshow bringing intensive one-day AI transformation workshops to Singapore, Chicago, Paris, Las Vegas, Riyadh, Santa Clara, San Francisco, Amsterdam, Washington DC, and Dubai — plus a new AI for Business Transformation Planning course.
HOBA Tech Wins SME News Business Elite Award 2026
HOBA Tech has been recognised in the SME News Business Elite Awards 2026 as Best Business Transformation Specialists 2026 – London.
HOBA Tech April 2026 — New Articles, Community Growth & Partner Monthly Call
HOBA Tech April 2026 round-up: three new blog posts, eight live Q&A sessions, the first Partner Monthly Call recording, and the HOBA Community continuing to grow.
HOBA Tech March 2026 — Community Launch, New Resources & HOBA Pro AI
HOBA Tech March 2026 round-up: the HOBA Community is now live, new free resources for 2026, the AI Transformation Readiness Scorecard, and first access to HOBA Pro AI for students and partners.
HOBA Tech Named Business Transformation Specialist — London 2026
HOBA Tech has been named Business Transformation Specialist — London 2026 by SME Small Medium Magazine, recognising exceptional expertise, innovation, and client outcomes in business transformation.
HOBA Community is Now Live | The New Home of Transformation
HOBA Community is now live. Discover the new home of transformation and join during our 72-hour launch offer with special onboarding for subscribers.
LATEST
INSIGHTS.
Surgical Strategic Insights for Leaders
AI Governance Is Now a Transformation Accelerator — Not a Compliance Burden
Why 70% of Business Transformations Still Fail — And What the Data Says
Agentic AI and Business Transformation: FOMO, Hype, or the Real Deal?
The Chief Agent Officer: Necessary Evolution or Vendor-Invented Job Title?
What Is Business Transformation? The Definitive Guide for 2026
The Industry Is Finally Waking Up to Transformation Architecture
Beyond Job Transformation: The Specification Imperative in Enterprise Business Transformation
The Intelligent Enterprise Revolution: How Agentic AI and Multi-Agent Systems Are Redefining Business Transformation in 2026
2025: The Year the Business Transformation Ecosystem Moved | HOBA Tech
BEHIND THE
SCENES.
Practical Insights for Transformation Leaders
AI, Ethics & Transformation in Government: Jarrett Bunnin on Leading Innovation in the Public Sector
Scaling Smarter: Larry Mandelberg on Leadership, Change & the 3P Framework for Sustainable Transformation
Business Transformation in Mexico: Architecture-First Approach with Innorendering Partners
Why Most Transformations Fail: Mark Graban on Psychological Safety, Lean Thinking & Real Change
Ron Leeman on People Science, Digital Change, and Why 70% Failure Rates Are a Myth
Transformational Leadership with Brian Gorman: Maverick Coaching, Emotional Intelligence & Culture Change
Slow is Fast: Business Architecture, Change Management & the Illusion of Efficiency with Jim Landgraf | Business Transformation Podcast
The Future of Trucking: Innovation, Diversity & Recruitment with Kameel Gaines | Business Transformation Podcast
Mateus Quelhas on Middle Management Barriers and Tailored Business Transformation Strategies
DOWNLOAD
THE FREE
EBOOK.
GET THE AI-POWERED BUSINESS TRANSFORMATION WITH HOBA® EBOOK AND LEARN THE COMPLETE 6-STEP BUSINESS-LED APPROACH TO AI TRANSFORMATION. OVER 70% OF TRANSFORMATION EFFORTS FAIL. JOIN THE TOP 30% THAT SUCCEED!
YOUR
QUESTIONS.
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