Business Transformation Services
Built for consultants and businesses leading serious change.
We help two types of transformation leaders:
- Consultants who want to master and deliver HOBA® with confidence, and
- Organizations that want expert support to transform the right way, the first time.
OUR SERVICES
THREE WAYS TO GET RESULTS
We provide a range of services

WE BECOME YOUR TEAM
Hire us as your fractional business transformation architect to fill the gap, fast
We Train Consultants
Become a Certified Business Transformation Consultant
Learn the HOBA Agile Transformation Framework and get certified to lead successful transformations. Perfect for consultants, coaches, and agencies who want to get results, win clients, and stand out.
- Instructor-led training
- Self-paced learning options
- HOBA Certification
- Partner program access

Fractional Consulting
Rent a Business Architect or Transformation Specialist

Need part-time strategic support to move faster, cut waste, and align your teams? Get a certified HOBA expert embedded into your business as your fractional business transformation lead.
- Fast onboarding
- Strategic & operational delivery
- Weekly or monthly packages
- No fluff. Real outcomes.
Full Consulting & Delivery
Let Us Lead Your Transformation
Need someone to take charge and run your transformation? We’ll do the heavy lifting — from vision to execution — using the HOBA® framework that’s helped government and Fortune 500s save millions.
- End-to-end business transformation
- Agile approach, strategy to execution
- Backed by a proven framework
- Delivered with you — not to you

TRAINING AND RESOURCES FOR SOLO & SMALL-TO-MEDIUM ENTERPRISE (SME) CONSULTANCIES
HOBA TECH provides services and resources that help Business Transformation Leaders and Business Transformation Consultants transform their Clients (or their) business with less effort, less time, less cost and higher profit!
USE OUR STEP-BY-STEP PROCESS TO:
- Set the framework to control decisions & risks
- Agree the pain-points & opportunities today
- Define the business benefits you plan to realise
- Design the Target Operating Model (TOM)
- Focus your transformation with a single Vision

THE BUSINESS TRANSFORMATOR®
We support Business Leaders and Organisation Design Consultants to become Business Transformators, who are:
- Part-Strategists who consider the big picture as well as the now
- Part-Designer who architects the business model of the future
- Part-Collaborator who champions the business design for the Business but also with the whole Business
- Part-Negotiator who ensures and assures the design is fit purpose for the whole organisation from C-suite to Operations
If you are ready to move to the new model of Business-led Digital Transformation, and put the Business-first and take control of the transformation for yourself or your client, or get us to guide you through it, get in touch today!
HI, I AM HEATH
I am the founder of HOBA TECH, creator of HOBA® and author of The Business Transformation Playbook®.
My goal is to help Leaders and Consultants transform their (or their) Clients business with less stress, less time, less cost and higher profits, to build better businesses.
Business Transformation can be a powerful catalyst for economic development and prosperity. Technology has a great part to play in this, which represents a great opportunity for us all!
But it’s not enough to have a great idea to transform. 70% of Business Transformations end in failure. That results in lost time, money and missed opportunities. The biggest cause of transformation failure is because of the ones leading it, Technology.
Successful transformations only come about not by pouring more money and more resources at the problem (which is often the case for those that can afford it) but when they are Business-led. We help put the Business back into control of their transformation, and in control of their Business’ future.
Business transformation is not a one-off event. It’s continuous, it’s a journey.
We offers services and resources to support Leaders and Consultants through that journey.
We help Leaders and Consultants build successful businesses.



13+
Countries Worldwide
3000+
Business Transformators
15+
Years
Consulting
£414M+
Project
Value
HOBA TECH is committed to supporting Business Transformators from across the world. Heath personally with Clients spending more than £414M+ (in the last 5yrs) that were on the brink of failure.
level up your transformation game
ARTICLES | WEBINARS | TIPS | RESOURCES
We help Business Transformators transform businesses.