🎙️ Business Transformation Podcast – Episode #45

🎧 Business Transformation in Mexico: Architecture-First Approach with Innorendering Partners | Business Transformation Podcast [045]

In this special episode, we sit down with the founders and leaders of Innorendering, HOBA Tech’s exclusive certified partner in Latin America. Based in Mexico, Innorendering is pioneering a new era of agile business transformation grounded in strategy-first design—not technology-first execution.

💡 What you'll learn in this episode:

• Mexico at a Turning Point – How global trade, nearshoring, and tariffs are reshaping the Latin American market.
• Architecture vs. Tools – Why transformation in Mexico often fails without a coherent business architecture.
• Navigating Local Complexity – Case studies from logistics and fintech sectors.
• Transformation Trends – The role of AI, automation, and ESG in the Mexican business landscape.
• The Power of HOBA Tech – How the framework provides clarity and alignment for executive teams.

• “Mexico and Latin America urgently need to improve global competitiveness. Nearshoring is our catalyst, but architecture is our roadmap.” – Ruben Alberto Bravo Piñán

• “Transformation isn’t just about showing up. It’s about understanding the culture, the networks, and how to navigate complexity.” – Heath Gascoigne

🎧 Listen Now: Transformation Is Not an IT Project – It’s Strategic Business Design ➡️ Listen on Spotify / Apple Podcasts

👥 The Innorendering Team:

🧑‍💼 Ruben Alberto Bravo Piñán Managing Director & Co-Founder Former executive for Microsoft Latin America, IBM, and Ericsson with 30+ years of experience. 👤 LinkedIn

🧑‍💼 Jorge Alberto Uriega Cuesta Senior Advisor Expert in organizational resilience and one of the few Safe Agile SPCs in Mexico. 👤 LinkedIn

🧑‍💼 Marco Virueta Transformation Consultant Specialist in operational modeling and business design delivery. 👤 LinkedIn

🧑‍💼 Alicia Rodríguez Cultural Integration & Change Specialist Human-first lens specialist focusing on organizational trust and communication. 👤 LinkedIn

🧑‍💼 Rafael Gil Cisneros Enterprise Architect & Technology Strategist Bridge-builder between business vision and tactical delivery. 👤 LinkedIn