🎙️ The Business Transformation Podcast – Episode #40

🎧 The Future of Trucking: Innovation, Diversity & Recruitment with Kameel Gaines | Business Transformation Podcast [040]

Trucking is the backbone of supply chain and logistics, yet it remains one of the most overlooked industries when it comes to innovation and diversity. In this episode, host Heath Gascoigne sits down with Kameel Gaines, Founder & CEO of Rig on Wheels, to discuss the evolving landscape of trucking, recruitment, and automation.

💡 What you'll learn in this episode:

• The Profitability Shift – Why margins are finally improving in trucking.
• Driver Rights – How regulatory changes are addressing historically underserved drivers.
• The Innovation Gap – Why trucking lags behind logistics in AI and automation adoption.
• Recruitment as a "Marriage" – Why cultural fit matters more than skills alone.
• Diversity as an Economic Advantage – How inclusive cultures drive better problem-solving and retention.
• Scaling Smarter – Lessons on early VA adoption and the power of SOPs.

• “Regardless of how goods arrive—by plane, train, or ship—they reach their final destination on a truck. Trucking is the lifeline of global supply chains.” – Heath Gascoigne

• “Hiring in trucking is like a marriage—if the cultural fit isn’t right, the relationship won’t last.” – Kameel Gaines

• “Recruiting isn’t just about filling roles. Culture, diversity, and innovation matter more than ever.” – Heath Gascoigne

🎧 Listen Now: Transformation Is Not an IT Project – It’s Strategic Business Design ➡️ Listen on Spotify / Apple Podcasts

👤 About the Guest: Kameel Gaines is the Founder & CEO of Rig on Wheels, a leading trucking and logistics recruitment agency. With over 15 years in the industry, she has built a reputation for connecting companies with top-tier drivers while championing diversity and automation. Kameel is a frequent speaker at major industry events like Manifest 2025.

👨‍💼 About the Host: Heath Gascoigne is the creator of the HOBA® (House of Business Architecture) framework and CEO of HOBA Tech. He is the author of the international bestseller The Business Transformation Playbook and host of the Business Transformation Podcast.

🎙️ About the Podcast: The Business Transformation Podcast features real stories and practical insights from global transformation leaders. Subscribe to stay updated on future episodes covering topics impacting businesses today.