Podcast Episode #041

Slow is Fast: Business Architecture, Change Management & the Illusion of Efficiency with Jim Landgraf | Business Transformation Podcast

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🎙️ Business Transformation Podcast – Episode #41

🎧 Slow is Fast: Business Architecture, Change Management & the Illusion of Efficiency with Jim Landgraf | Business Transformation Podcast [041]

In this episode of the Business Transformation Podcast, host Heath Gascoigne speaks with Jim Landgraf—a “business cartographer,” transformation strategist, and author of Slow is Fast. Jim shares his unique perspective on mapping business landscapes, why "marketecture" is a dangerous distraction, and how to find the signal in the digital storm.

💡 What you'll learn in this episode:

  • The "Liminal Layer" – Creating a safe, abstract space for strategy and execution to meet.
  • The Danger of Marketecture – Why noise in transformation leads to the illusion of efficiency.
  • Value Stream Alignment – Why understanding what you do is more important than how you do it.
  • The Myth of Tool-Driven Change – Why technology without policy is just expensive waste.
  • Maturity vs. Aspiration – Why you don't always need to be a "Level 5" and how to find your right level.
  • “Architecture provides the view. You bring the lens.” – Jim Landgraf

  • “The tools don’t boss us — we are the bosses of the business, not the other way around.” – Jim Landgraf

  • “If you have 100 reports you don't look at, automating them to 1,000 is just more noise. That's the illusion of efficiency.” – Jim Landgraf

🎧 Listen Now: Transformation Is Not an IT Project – It’s Strategic Business Design ➡️ Listen on Spotify / Apple Podcasts


👤 About the Guest: Jim Landgraf is a business cartographer, transformation strategist, and author of Slow is Fast: Analog Wisdom in a Digital Storm. With 20+ years of experience, Jim helps organizations map out value-aligned transformation strategies that stick—without drowning in frameworks or noise.

👨‍💼 About the Host: Heath Gascoigne is the founder of HOBA Tech and author of the 6x international bestseller The Business Transformation Playbook. Creator of the HOBA® framework, Heath helps leaders align strategy, design, and implementation to drive transformation that works—the first time, on time.

🎙️ About the Podcast: The Business Transformation Podcast features real stories and practical insights from global transformation leaders. If you're involved in strategy execution, enterprise change, or technology-enabled business redesign, this is your behind-the-scenes pass into how high-impact transformations actually succeed (or fail).


Heath Gascoigne 00:02


Hello, welcome. My name is Heath Gascoigne, and I am the host of the business transformation podcast. And this is the show for business transmitters who are part business strategists, part business designers, part collaborators and part negotiators, business transmitters have moved on. Move past just design and include oversight of implementation of those business designs and business transformation, and include stakeholder management, coordination and negotiation. If you work in strategy, development and implementation and work to ensure that the strategy is aligned to the business design and technology, then you're probably a business transmitter. This is a show where we speak to industry experts and professionals to share their stories, strategies and insights to help you start, grow and run your business transformations. Welcome to the business transformation podcast, and in this episode, we are talking to one of those industry experts all the way from the USA. We are talking to the one other than new author. Now, although I'm going to drop a few insights here and sneaky releases before they generally made public, we've got Mister James. Wendover, James or Jim, let's go Jim today. Jim Landgraf, okay, thank you, Jim. Jim is, and I've just learned this. I knew of the term, but I didn't find the understand the context. Is a business cartographer, as opposed to a geographic cartographer, but the cartographer being that maps the geography, the landscape. With Jim is a specialist in mapping the business, very similar to a business architect, actually. He comes from over a decade experience in working in the business, as opposed to on the business, as leading and key decision maker, and now is in the position of supporting and helping customers and clients with their transformations on the business. Jim, welcome to the business podcast. How are you?

Jim Landgraf 02:01


I'm good. Thank you for having me.

*(Remainder of transcript truncated for brevity)*

Heath Gascoigne 01:04:16


Hey, alrighty, Jim. Thank you very much. Enjoy the rest of your weekend. Thank you. You too. Okay, see you. Bye, bye.

Heath Gascoigne 00:02Hello, welcome. My name is Heath Gascoigne, and I am the host of the business transformation podcast. And this is the show for business transmitters who are part business strate...
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