DELIVER FASTER, A.I ENABLED BUSINESS-LED TRANSFORMATION
Speed up strategy execution with step-by-step blueprints, automation-ready structure, and AI-powered guidance. Built for business architects, consultants, and transformation teams.

Explore HOBA Pro’s Core Capabilities
The HOBA Pro platform provides the complete online Business Strategy and Target Operating Model (TOM) design and implementation tool, based exclusively on our award-winning agile business transformation framework HOBA® (House of Business Architecture®).
Wizard
Quick and easy to use. Step by step guidance, walks you through the entire HOBA framework and 6-step design process from discovery to delivery.
Blueprints
No guessing what Blueprint is best, most suitable or level of detail. All the blueprints from HOBA are here, including mapping between them.
Kanban
Our built-in Kanban provides the necessary transparency and visibility of what is coming, underway and completed.
Automation
Anyone (including non-technical stakeholders) can create powerful, impactful models and visuals quickly and easily.
Standardisation, Optimisation, Transformation
Rapidly design your organisation’s Target Operating Model (TOM) faster than you thought possible, with the world’s first business-led business transformation platform.
Learn MoreNo More Guess Work
Turn your ideas to transform into clear steps and plans, getting everyone up-and-down the organisation from C-suite to Operations to Project Delivery on board from day-1, getting momentum faster.
Instantly turn ideas into clear plans and visuals, from the start of the transformation right through to implementation.
See how it works
How We Do IT
The proven 6-Step agile business transformation process, guided every step of the way.
Decompose the Vision into its discrete components
Visualize how your strategy will drive results and success.
Learn More
Use Cases
See how HOBA Pro helps you deliver transformation — faster and with less guesswork. Register here.
HOBA Pro® is Intuitive And Easy To Use, With Everything in One Place
Your consultants (and clients) feel comfortable and confident and see their performance improve. You get control, better performance, shorter time to value for you and your clients, and more projects.
Intuitive interface makes it easy to use
Wizard to step you through the whole transformation process
Prebuilt templates and blueprints, no more guesswork
Dedicated onboarding team to make getting started easy
Replace your diagramming, document and project management systems — everything runs through HOBA Pro
No need to be a master at creating models and diagrams, the system does that
Faster onboarding and shorter time to value
Provides full visibility and transparency of the design process
Easy to see what work is required and what the actual work looks like (so no surprises)
Built on the agile HOBA framework — easy to manage changes as they occur
Monitor progress on the dashboard, to check what is on schedule, behind schedule or about to be completed
For Transformation Teams Using
Frequently Asked Questions
Questions about our plans? Contact Us here.
HOBA PRO IS LIVE — NOW IN OPEN BETA
The transformation platform is open. But it’s not for everyone. We’ve officially launched the HOBA Pro open beta — limited access is now available to verified users. If you know the HOBA Framework, you’ll feel right at home.
REQUEST ACCESS NOW

