🎙️ Business Transformation Podcast – Episode #42

🎧 Transforming Leadership with Brian Gorman: Maverick Coaching, Emotional Intelligence & Culture-Driven Change | Business Transformation Podcast [042]

In this episode of the Business Transformation Podcast, Brian Gorman—also known as The Maverick Coach—joins host Heath Gascoigne for a compelling discussion on why today’s business transformations are failing and how a new kind of leadership is needed to break the cycle. With over 50 years of experience in organizational change, Brian challenges outdated models of command-and-control and shares how emotionally intelligent, culturally aware, and story-driven leadership is redefining success.

💡 What you'll learn in this episode:

• Maverick Leadership – Why leaders must “buck the system” to reinvent broken structures.
• Emotional Intelligence (EI) – Its critical role in leading people through the digital revolution.
• Culture Change That Sticks – Why it’s about coaching and muscle memory, not PowerPoint decks.
• Story from the Future – How to use narrative to engage the "head, heart, and gut."
• Team of Teams – Moving from rigid hierarchies to network-based, self-sufficient models.

• “Mavericks are those leaders who realize it ain’t working anymore—we’re just putting band-aids on broken systems.” – Brian Gorman

• “All change is personal. It doesn’t happen to departments—it happens to individuals.” – Brian Gorman

• “Your people aren’t story-blind—they’re story-powered. Start with a story from the future if you want transformation to stick.” – Brian Gorman

🎧 Listen Now: Transformation Is Not an IT Project – It’s Strategic Business Design ➡️ Listen on Spotify / Apple Podcasts

👤 About the Guest: Brian Gorman is a transformation veteran, executive coach, and founder of TransformingLives.coach. Known globally as The Maverick Coach, Brian brings over five decades of experience helping leaders and organizations navigate complex change. He is the author of The Hero and the Sherpa and a contributing author to Springer International’s Personal, Educational, and Organizational Transformation.

👨‍💼 About the Host: Heath Gascoigne, MBA is the creator of the HOBA® (House of Business Architecture) framework and CEO of HOBA TECH. He’s the author of the international best-seller The Business Transformation Playbook and a global advisor on agile business transformation.

🎙️ About the Podcast: The Business Transformation Podcast features real stories and practical insights from global transformation leaders. Learn the strategies, tools, and philosophies that drive successful change—from the boardroom to the frontlines.