🧠 Introduction: Frameworks Don’t Transform—People Do
Search “what is business transformation” and you’ll get frameworks. Models. Methodologies.
McKinsey, PwC, BCG—each offers a structure for change. But here’s the problem:
Transformation doesn’t fail because of a lack of frameworks.
It fails because no one knows how to apply them—proportionately and appropriately—for the organisation’s context and its people.
That’s why we don’t call ourselves Business Architects.
We’re Business Transformators—and that distinction matters.
What You’ll Learn in This Article:
- What Is a Business Transformator?
- The 3 Ls of Business Transformation
- The HOBA® 6-Step Business Transformation Process
- The Real Gap in the Market
- Conclusion: It’s Not About the Tools—It’s About the Hands That Use Them
- Why Choose Professional Education?
- Take Action: Transform with HOBA’s Proven Framework
Let’s get into it 👉
🚀 What Is a Business Transformator?
A Business Transformator is part strategist, part designer, part collaborator, and part negotiator.
They don’t just follow process—they lead transformation by navigating:
- Organisational layers
- Stakeholder languages
- Decision-making levels
At HOBA®, we call these the 3 Ls:
Layers. Language. Levels.
Here’s what they mean in practice.
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👏 "You can have the best framework in the world—but if the person applying it doesn’t understand context, it’s just theatre.” #BusinessTransformation #ExecutionMatters #TransformationLeadership 🚀🧠
Heath Gascoigne Tweet
🧩 The 3 Ls of Business Transformation
1. Layers: Strategy, Operations, Implementation
Every organisation has three operating layers:
- Strategic: The “Why” layer—vision, mission, business model
- Operational: The “How” layer—capabilities, structure, governance
- Implementation: The “What” layer—projects, systems, processes
Each layer has different goals and pressure points. A Transformator knows how to bring them together.
2. Language: Translating Strategy to Execution
The C-suite speaks in outcomes. Ops speaks in process. Tech speaks in systems.
Without a shared language, transformation becomes a game of broken telephone.
HOBA® provides that language.
3. Levels: Depth of Detail
Each layer demands a different level of detail:
- Strategic level = conceptual
- Operational level = logical
- Implementation level = physical
If you’re giving an exec a process map, or a developer a strategy statement, you’ve lost before you’ve started.
🔄 The HOBA® 6-Step Business Transformation Process
1. 🔍 Step 1: Focus — Why are we doing this?
Establish the strategic why. Clarify the vision.
No clarity = no buy-in = guaranteed resistance.
2. 🧑💼 Step 2: Control — Who’s involved?
Define governance. Who’s impacted, and who decides?
Business change without business ownership doesn’t stick.
3. 📊 Step 3: Analyse — What are we solving?
Identify current pain points and opportunities.
You can’t transform what you don’t understand.
4. 💡 Step 4: Evaluate — Why (again)?
The second “why” = operational value.
What benefits are we delivering, and to whom?
5. 🏗 Step 5: Design — Where and how do we change?
Move from current to target operating model.
This is the blueprint for transformation execution.
6. 🚚 Step 6: Implement — When will we deliver?
Detail the plan, sequencing, and benefit realisation.
Execution without timing is just theory.
❗ The Real Gap in the Market
Most frameworks assume:
- The client knows the process
- The stakeholders are aligned
- There’s a common language
But in reality, none of those things are true.
That’s where the Transformator steps in—not to replace roles, but to orchestrate alignment across silos.
⚠️ "HOBA wasn’t built to replace frameworks. It was built to empower the people using them—with structure, clarity, and confidence.” #HOBAtech #AgileExecution #LeadTheChange 🎯🛠️
Heath Gascoigne Tweet
🧭 Conclusion: It’s Not About the Tools—It’s About the Hands That Use Them
The success of your business transformation doesn’t hinge on which framework you choose.
It hinges on whether you have a Business Transformator who can wield that framework:
- Proportionately
- Appropriately
- Across all layers, languages, and levels of the organisation
That’s why we built HOBA®.
It’s not just a framework. It’s a common language—developed over 20 years of real-world transformation delivery.
👏 “The success of a transformation has less to do with the tools and more to do with the hands holding them.” #TransformationTruth #DigitalLeadership #ChangeThatSticks 🙌💡
Heath Gascoigne Tweet
💬 Call to Action:
✅ Read our international bestseller – The Business Transformation Playbook
🎓 Join our HOBA Certified Agile Transformation Course – Intro to Agile Business Transformation
📥 Download our free TOM checklist or blueprint template free TOM checklist + blueprint templates
📞 Or schedule a free discovery call to see how we can help you design a TOM that works – Schedule here
Looking for the Best Training to deliver your Business Transformation? Search no more!
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🚀 "Frameworks don’t transform businesses—people do. The real value is knowing how to apply the right tool, for the right problem, at the right time.” #BusinessTransformator #HOBAtech #StrategyExecution 🔧📊🔥
Heath Gascoigne Tweet
About HOBA Tech
If this resonated with you, discover how to make Business Transformation a reality—with less stress, fewer resources, and faster results. Explore our award-winning agile Business Transformation Framework, trusted by organizations worldwide, from the UK Government and FTSE-100 companies to innovative start-ups. Ready to begin your transformation journey? Start here.
Curious why The Business Transformation Playbook is hailed as the “Business Transformation Bible”? See what readers are saying in the Amazon reviews.
We’d love to hear your thoughts! Let us know in the comments what stood out to you or what topics you’d like us to cover next. If you found this valuable, share it with others who could benefit!
Thank you for reading, and here’s to your transformation success!
Sincerely,

Heath Gascoigne
P.S. If you want to join our Business Transformator community of 2,000+ like-minded Business Transformators, join the community on the Business Transformator Facebook Group here.
P.P.S. If you want to learn more about business transformation, check out The Business Transformation Playbook.