WHY IS THERE SUCH A HIGH FAILURE RATE IN BUSINESS TRANSFORMATION TODAY?

The true number of business transformation project failure is underreported. Depending on which research you follow, the figure is between 70% – 80% of business transformation projects end in failure. There is five (5) main causes in business transformation failure are – lack of stakeholder involvement, lack of senior stakeholder support, changing requirement, incomplete requirements and poor planning.

WHAT IS WRONG WITH EXISTING APPROACHES?

Nothing. They are good at the purpose they were designed for, except they are now used for a different purpose, and that is not the original purpose they were designed for. Look at TOGAF® (The Open Group Architecture Framework) for example – it’s a framework for managing ‘technology’ or ‘technology changes’. It is not surprising, it was written by a “technology standards company”. They know and understand technology. What is happening is, TOGAF® is being used in business transformation projects that the ‘framework’ to manage the ‘transformation’, but it only focuses one thing – technology. It doesn’t focus on anything else other than Technology (it almost completely ignores, the other two (2) important aspects of the organisation – People, and Process(es)). It also ignores how to transition the business from the current state, to its desired future state. It effectively put the Technology stakeholders in the drivers set, to dictate to the Business what they think they want and literally throw it over the fence to the Business for them to work out if first it is fit for purpose, and then how to use and implement it.

HOW DOES HOBA® SOLVE THE PROBLEM IN BUSINESS TRANSFORMATION TODAY?

HOBA® solves the 70% failure rate in business transformation problem by addressing the causes that problem in the first place – by putting the Business back into control, to take control back from Technology and into their own hands, using a structured process and framework that was developed WITH the Business, BY the Business, to be USED and OWNED by the Business, putting the control back into their own hands.

WHAT IS THE BIGGEST PROBLEM WITH BUSINESS TRANSFORMATION PROJECTS AND HOW DOES HOBA® HELP?

The biggest problem with business transformation projects is firstly the name. “Business Transformation” is incorrectly called or referred to as “Digital Transformation”. ‘Digital Transformation’ is a misnomer, it is not ‘digital’ per se that is ‘transforming’, it is the ‘Business’ that is transforming, and how it does or is doing that in this period of time is via ‘digital technologies’ (if ‘technology’ isn’t already digital, what were they before?). What this intentional confusion in the marketplace is causing, is it causes is an incorrect bias and focus on the ‘technology aspect’ only of the transformation, which by doing so completely ignores the Business aspects – that’s the Business Operations Stakeholders and their concerns, and the Processes those stakeholders carry out. HOBA® helps by putting the Business back in to control, to be very clear and structured with what is the Vision, Strategy, Objectives and Measures, what stakeholders are involved and need to be involved in the transformation and their decision making authority, the process to manage those decisions, scope and risks; what are the problems they want to address or opportunities they want to take advantage of; what benefits they want to realise from the transformation and when; what the future or Target Operating Model (TOM) needs to look like to achieve their Vision and Strategic Objectives and business benefits, and how and when will the changes be implemented. Everything and nothing more, only doing what needs to be done, to transform the business, not doing what is happening in the marketplace today and that is ‘creating reams and reams of colourful models and diagrams, that while beautiful, are in reality just “interesting but (sadly) useless”.

WHAT IS THE DESIGN PROCESS?

The Design Process is the 6-Step process used to implement HOBA® and manage the transformation from the very start, to the very end, implementation.

WHAT IS THE BIGGEST MISCONCEPTION IN THE MARKETPLACE?

The biggest misconception in the marketplace today with business transformation is that Clients are led to believe that they need ‘reams and reams’ of pretty colourful presentations to transform your business. This is a fallacy. This only creates expensive shelf-ware. What those ‘pretty presentations’ are designed for is to enable the transformation project to keep moving toward its end goal, transforming the Business. What the Clients are led to believe is those ‘pretty presentations are the actual goal of the project, and often celebrated and hang up on the project office wall with great bravado as if they were the goal of the transformation itself! What those ‘pretty presentations’ actually need to be is two (2) things – first, is they need to be understandable, and written in a language that the Business understands, so first they can understand what it and they mean, and then they can agree to it. Then second, then they need to be useful. A lot of Consultants and Consultancy’s wanting to impress their clients with great marketing, pretty presentations and long list of impressive acronyms and latest “it” words, but this just confuses the Client. What happens is the Consultants will present their ‘ideas’ (because that’s what they are, they have had one meeting with the Client, interpreted that into their own words and perspectives, and come back to them several weeks and months later, having not consulted with them through the process, thinking ‘they know their Clients business best (they don’t, the Client does!) and play back their 300+ page power-point presentation that looks impressive), they present it to the Client, the Client has no idea what it means or says (its written in a foreign language, literally), due to the time it’s taken, and the money it has cost at that point, the Client agrees to it in the room, then walks out the room, and completely ignores everything the Consultant(s) said. The transformation goes nowhere. HOBA® solves that problem, refer to the first question above.

HOBA® is trusted by the UK Government, FTSE-100 companies and start-ups to both set up, and also turnaround their failing transformations. HOBA® is used by thousands around to transform their business, and was made public for the first time in late 2018, after over 10+ years in use with private clients, published in The Business Transformation Playbook – How to Implement Your Organisations Target Operating Model (TOM) and Achieve a Zero-Percent Failure Rate Using the 6-Step Agile Framework’, reaching bestseller on Amazon in 6-categories including Project Management and Consulting, and made it onto the Best Business Strategy eBook List of All Time by BookAuthority, at no.30 (March 2021). See News for details.

CAN I READ A PREVIEW OF THE BUSINESS TRANSFORMATION PLAYBOOK?

Yes, you can download a FREE preview to The Business Transformation Playbook here.

HOBA Tech Extends Founding Member Certification Pricing Through Nov 30, 2025 🏆

November 6, 2025
News
Post Views: 555

Final Extension: 25% Off HOBA Certification

Following high demand after the conclusion of its initial 50% off launch offer, HOBA Tech is offering a final opportunity for professionals to join the HOBA Certified Business Transformation Architect program at 25% off the standard $1,997 USD price point.

“Within 24 hours of ending our founding member sale, we received dozens of requests to extend the offer,” said Heath Gascoigne, Founder and CEO of HOBA Tech. “We’re extending it one final time at 25% off for professionals who want to lock in launch pricing before we increase to full price in 2025.”

What's Included in the Certification Program

The HOBA Certified Business Transformation Architect certification is a comprehensive 6-week program designed for professionals leading enterprise transformation initiatives. The certification includes:

Core Program Components

6-week self-paced program with drip-fed content designed for working professionals
Comprehensive business transformation frameworks used by UK government agencies and FTSE 100 organizations
Twice-weekly live coaching sessions for 12-24 months with Heath Gascoigne
Physical copy of "The Business Transformation Playbook"
All templates, playbooks, and implementation frameworks used in real-world transformations
Early beta access to HOBA Pro AI-powered software (launching November 2025)

Read full press release here.

Pricing & Limited Availability

Founding Member Offer Details

Standard Price: $1,997 USD
Founding Member Price: $1,498 USD (25% discount)
Discount Code: FOUNDER25
Savings: $499 USD
Limited to: 43 additional enrollments
Offer expires: November 30, 2025 at 11:59 PM GMT

This represents the final opportunity to join the founding member cohort before pricing increases to full standard rates in January 2025. Once the 43 remaining seats are filled, the program will close to new founding members permanently.

Market Context: Value Comparison

Traditional business transformation certification and training programs vary widely in cost and time commitment:

🔧 “I spent 20 years developing these frameworks while working with UK government agencies and FTSE 100 companies. The best time to invest in transformation skills was yesterday. The second best time is right now. We're making enterprise-grade training accessible at $1,498 - a fraction of what organizations typically pay - because transformation shouldn't be limited to those who can afford $20K executive programs." 🎯 #BusinessTransformation #AI #Agile #HOBATech

Heath Gascoigne Tweet

HOBA Tech’s online, self-paced model provides enterprise-grade training at a fraction of traditional costs while allowing professionals to maintain their current roles and apply learning in real-time.

🎯 “Theory doesn't transform organisations - practical frameworks do. Every template, playbook, and tool in this certification has been battle-tested in real transformations. You're not learning academic concepts. You're getting the exact frameworks I used to lead transformations at some of the UK's most complex organizations. Apply them immediately, see results fast." 🚀 #DigitalTransformation #AI #Leadership #HOBA

Heath Gascoigne Tweet

About HOBA Tech

HOBA Tech is a business transformation methodology and software platform founded by Heath Gascoigne, a former business architect for UK government agencies and FTSE 100 companies. The HOBA (House of Business Architecture®) framework has been implemented in over 5000+ organizations globally, with a focus on practical, repeatable transformation processes backed by AI-powered tools.

The HOBA methodology combines business architecture, agile principles, and design thinking to create a systematic approach to enterprise transformation. Unlike traditional consulting models, HOBA empowers internal teams with frameworks, tools, and coaching to lead their own transformations.

How to Enroll

Ready to become a Certified Business Transformation Architect?

Visit https://hoba.tech
Select your preferred payment plan (12 or 24 months available)
Enter code FOUNDER25 at checkout
Start your transformation journey

Questions? Email: [email protected]

Important Dates

Campaign Start: November 4, 2024
Campaign End: November 30, 2024 at 11:59 PM EST
Beta Launch: HOBA Pro AI Software – Late November 2024
Next Cohort: January 2025 (at full $1,997 pricing.

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HOBA Tech Extends Founding Member Certification Pricing Through Nov 30, 2025 🏆

Final Extension: 25% Off HOBA Certification

What's Included in the Certification Program

Core Program Components

Pricing & Limited Availability

Founding Member Offer Details

Market Context: Value Comparison

About HOBA Tech

How to Enroll

Ready to become a Certified Business Transformation Architect?

Important Dates

Register for our newsletter: Business Transformation News in your mailbox

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