Become a HOBA® Partner. Build Recurring Revenue. Lead Lasting Transformations.
Become a Certified HOBA® Partner
Join a global partner and bring the No.1 Business Transformation Framework and HOBA Pro software to our clients. Earn recurring revenue, strengthen client relationships, and stand apart from competitors.
Whether you want to deliver, refer, or collaborate — there’s a partner path to match your goals.
- Independent business transformation consultants
- Boutique and mid-size consulting firms
- Training and coaching companies
- Agile, architecture, or change specialists
Trusted worldwide:
- Our framework is adopted by governments, banks, insurers and enterprises globally.
Recognised authority:
- Based on the 6x international bestseller The Business Transformation Playbook.
Recurring revenue:
- Earn revenue share from HOBA Pro software licences and HOBA Academy training.
Client retention:
- Stay engaged beyond the project by providing ongoing training and tools.
Exclusive community:
- Collaborate with peers, access partner-only resources and get prioirty support.
Choose the level that matches your growth ambitions.
Bronze Partner – US$5,000 / year
- Revenue share: 10–15%
- Partner portal access & branding rights
- 1 complimentary certification seat
- Fee waived if you generate $15k+ revenue/year
Silver Partner – US$12,000 / year
- Revenue share: 15–20%
- 3 complimentary certification seats
- Joint webinars & marketing support
- Fee waived if you generate $25k+ revenue/year
Gold Partner – US$25,000 / year
- Revenue share: 20–25%
- 5 complimentary certification seats
- Featured on HOBA Tech website & PR
- Priority lead referrals
- Fee waived if you generate $50k+ revenue/year
Platinum Partner – Invite Only
- Revenue share: 25–30%
- Minimum $100k annual billing of HOBA products/services
- Exclusive access to beta features & product roadmap
- Priority co-selling with HOBA HQ
- Annual fee: US$33,000–50,000 (waived at $100k+ revenue)
Partners earn in the following ways:
- HOBA Pro Software: Licence margins from US$5,000/user/year down to US$500/user/year (volume).
- HOBA Academy Training: Resell certifications and earn up to 25% margin.
- Enterprise Packages: Larger clients (e.g. 100+ users + self-hosting) generate US$125k–150k/year each.
Example: A single government agency with 20 active projects can generate over US$400k/year in HOBA Pro licences alone.
HOBA® Partners earn recurring revenue by delivering our proven transformation framework, reselling HOBA Pro licences, and bundling certification at scale.
Pick a tier that fits your pipeline today—with clear fee-waiver targets to reward growth.
(Note: programme rewards apply to HOBA products and services; your consulting margins remain yours.)
No lock-in. Upgrade tiers anytime. Fees are waived when you hit your annual HOBA revenue target for your tier.
Ready to grow with HOBA?
Apply in 3 minutes. We review within 2–3 business days
To support onboarding and accelerate sales:
- Starter Kits: Each tier gets a "HOBA Sales Playbook" (templates, scripts).
- Certification Fast-Track: Free training for partner staff to meet min. requirements.
- Deal Registration: Partners lock in discounts for clients (e.g., "15% off for Silver partners").
Ready to join?
- Apply via our online form.
- Our team reviews your application.
- Onboarding package confirmed → you’re live as a HOBA Partner.
Want to see how much you could earn as a HOBA Partner?
Partner Earnings Calculator
Estimate how much you could earn as a HOBA® Partner — no pricing revealed to prospects, just your potential earnings.
Tip: Founding Partners in AU/NZ receive higher margins and included licences/training during the launch window.
Partner Earnings Calculator
Estimate how much you could earn as a HOBA Partner — no pricing revealed, just your potential earnings.
Use our simple calculator to estimate monthly or annual commission potential — based on your network and audience size.
No prices revealed. Just real numbers based on your impact.
6 Reasons to Partner with us
Whether your goal is to improve your service delivery, get more clients, improve customer retention, or generate more revenue from your existing clients, we are here to help…
Grow your business
Agile transformation is the fastest growing opportunity right now, you will get ahead of the curve as we roll out the partner program globally
Convert More Clients
Use the success of deploying HOBA®'s tested and proven approach, templates, checklists and tools to convert more prospects into paying, high-value clients
Improve Service Delivery
With HOBA®'s done-for-tools, you will be delivering clients agile transformation quicker, with less risk and more predictability
Fill your pipeline
Leverage our done-for-you service delivery tools, templates and tools and your listing in the "Certified Partners" directory to fill your pipeline (and keep fill)
Increase Retentions
Offer to train your best client's teams either as an additional fee or part of your service delivery and stay with you longer
Increase Your Authority
As Certified Partners you and your team can claim your badges and certificates to show off your brand new skills and abilities
Apply today!
Register Interest
Ready to get Started?
Apply now to become a Certified. Let’s grow together.
HAVE QUESTIONS?
You’re not alone — here are the answers to what most partners ask before joining.
You can generate revenue in three ways: (1) deliver HOBA transformation services, (2) sell HOBA training, and (3) certify clients (Silver+). Use our proven framework and tools to unlock new income from existing clients — and attract new ones who are already looking for what you offer.
The Certified Partner Program is designed for independent consultants, boutique agencies, and mid-sized consultancies that work in business or digital transformation. If you’re already helping clients improve operations, performance, or growth — HOBA will elevate what you do.
Yes! We’re growing HOBA internationally and looking for partners across every region. All training and tools are currently in English, but if your clients need local translations, we’ll help you prepare the materials.
You’ll get a dedicated point of contact for fast communication — plus access to the wider team when needed. We’re here to support your success and help you win.
It depends on your tier. Our license fee is based on the number of certified team members and services you plan to deliver. The more you grow, the lower your per-consultant cost — and we waive your annual fee entirely when you hit your HOBA revenue target.
We don’t offer geographic exclusivity. Instead, we encourage partners to specialize in industries or services. This helps you stand out while supporting collaboration and referrals across our global network.
We don’t have a limit — our goal is to help as many businesses as possible, and we know we can’t do it alone. We’re looking for capable, committed partners to help scale HOBA everywhere.
We can’t promise results — that’s up to you — but we’ve designed this program to help active consultants grow fast. If you’re serious about transformation and already working with clients, this can be a game-changer.
You’ll get access to the HOBA Partner Portal, onboarding materials, and the HOBA Certified Partner Training (the first of 3 certifications). From there, Silver+ partners can go on to become HOBA Program Consultants and ultimately HOBA Certified Trainers, who can train and certify others in the framework.
