WHY IS THERE SUCH A HIGH FAILURE RATE IN BUSINESS TRANSFORMATION TODAY?

The true number of business transformation project failure is underreported. Depending on which research you follow, the figure is between 70% – 80% of business transformation projects end in failure. There is five (5) main causes in business transformation failure are – lack of stakeholder involvement, lack of senior stakeholder support, changing requirement, incomplete requirements and poor planning.

WHAT IS WRONG WITH EXISTING APPROACHES?

Nothing. They are good at the purpose they were designed for, except they are now used for a different purpose, and that is not the original purpose they were designed for. Look at TOGAF® (The Open Group Architecture Framework) for example – it’s a framework for managing ‘technology’ or ‘technology changes’. It is not surprising, it was written by a “technology standards company”. They know and understand technology. What is happening is, TOGAF® is being used in business transformation projects that the ‘framework’ to manage the ‘transformation’, but it only focuses one thing – technology. It doesn’t focus on anything else other than Technology (it almost completely ignores, the other two (2) important aspects of the organisation – People, and Process(es)). It also ignores how to transition the business from the current state, to its desired future state. It effectively put the Technology stakeholders in the drivers set, to dictate to the Business what they think they want and literally throw it over the fence to the Business for them to work out if first it is fit for purpose, and then how to use and implement it.

HOW DOES HOBA® SOLVE THE PROBLEM IN BUSINESS TRANSFORMATION TODAY?

HOBA® solves the 70% failure rate in business transformation problem by addressing the causes that problem in the first place – by putting the Business back into control, to take control back from Technology and into their own hands, using a structured process and framework that was developed WITH the Business, BY the Business, to be USED and OWNED by the Business, putting the control back into their own hands.

WHAT IS THE BIGGEST PROBLEM WITH BUSINESS TRANSFORMATION PROJECTS AND HOW DOES HOBA® HELP?

The biggest problem with business transformation projects is firstly the name. “Business Transformation” is incorrectly called or referred to as “Digital Transformation”. ‘Digital Transformation’ is a misnomer, it is not ‘digital’ per se that is ‘transforming’, it is the ‘Business’ that is transforming, and how it does or is doing that in this period of time is via ‘digital technologies’ (if ‘technology’ isn’t already digital, what were they before?). What this intentional confusion in the marketplace is causing, is it causes is an incorrect bias and focus on the ‘technology aspect’ only of the transformation, which by doing so completely ignores the Business aspects – that’s the Business Operations Stakeholders and their concerns, and the Processes those stakeholders carry out. HOBA® helps by putting the Business back in to control, to be very clear and structured with what is the Vision, Strategy, Objectives and Measures, what stakeholders are involved and need to be involved in the transformation and their decision making authority, the process to manage those decisions, scope and risks; what are the problems they want to address or opportunities they want to take advantage of; what benefits they want to realise from the transformation and when; what the future or Target Operating Model (TOM) needs to look like to achieve their Vision and Strategic Objectives and business benefits, and how and when will the changes be implemented. Everything and nothing more, only doing what needs to be done, to transform the business, not doing what is happening in the marketplace today and that is ‘creating reams and reams of colourful models and diagrams, that while beautiful, are in reality just “interesting but (sadly) useless”.

WHAT IS THE DESIGN PROCESS?

The Design Process is the 6-Step process used to implement HOBA® and manage the transformation from the very start, to the very end, implementation.

WHAT IS THE BIGGEST MISCONCEPTION IN THE MARKETPLACE?

The biggest misconception in the marketplace today with business transformation is that Clients are led to believe that they need ‘reams and reams’ of pretty colourful presentations to transform your business. This is a fallacy. This only creates expensive shelf-ware. What those ‘pretty presentations’ are designed for is to enable the transformation project to keep moving toward its end goal, transforming the Business. What the Clients are led to believe is those ‘pretty presentations are the actual goal of the project, and often celebrated and hang up on the project office wall with great bravado as if they were the goal of the transformation itself! What those ‘pretty presentations’ actually need to be is two (2) things – first, is they need to be understandable, and written in a language that the Business understands, so first they can understand what it and they mean, and then they can agree to it. Then second, then they need to be useful. A lot of Consultants and Consultancy’s wanting to impress their clients with great marketing, pretty presentations and long list of impressive acronyms and latest “it” words, but this just confuses the Client. What happens is the Consultants will present their ‘ideas’ (because that’s what they are, they have had one meeting with the Client, interpreted that into their own words and perspectives, and come back to them several weeks and months later, having not consulted with them through the process, thinking ‘they know their Clients business best (they don’t, the Client does!) and play back their 300+ page power-point presentation that looks impressive), they present it to the Client, the Client has no idea what it means or says (its written in a foreign language, literally), due to the time it’s taken, and the money it has cost at that point, the Client agrees to it in the room, then walks out the room, and completely ignores everything the Consultant(s) said. The transformation goes nowhere. HOBA® solves that problem, refer to the first question above.

HOBA® is trusted by the UK Government, FTSE-100 companies and start-ups to both set up, and also turnaround their failing transformations. HOBA® is used by thousands around to transform their business, and was made public for the first time in late 2018, after over 10+ years in use with private clients, published in The Business Transformation Playbook – How to Implement Your Organisations Target Operating Model (TOM) and Achieve a Zero-Percent Failure Rate Using the 6-Step Agile Framework’, reaching bestseller on Amazon in 6-categories including Project Management and Consulting, and made it onto the Best Business Strategy eBook List of All Time by BookAuthority, at no.30 (March 2021). See News for details.

CAN I READ A PREVIEW OF THE BUSINESS TRANSFORMATION PLAYBOOK?

Yes, you can download a FREE preview to The Business Transformation Playbook here.

Heath Gascoigne Shortlisted for Small Business Influencer of the Year at British Small Business Awards 2024

June 15, 2024
News
Post Views: 586

We are thrilled to announce that Heath Gascoigne, the author of the international bestseller The Business Transformation Playbook, has been shortlisted for the prestigious Small Business Influencer of the Year award at the British Small Business Awards 2024. This accolade highlights his significant contributions to business transformation and innovation within the SME sector.

Celebrating Innovation and Transformation

The British Small Business Awards, now in their seventh year, celebrate the outstanding achievements and innovations of small and medium-sized enterprises (SMEs) across the UK. Hosted by SmallBusiness.co.uk, the awards ceremony will take place on 14th November 2024 in Central London, providing a platform to recognize the leaders who are making a remarkable impact in the business world.

Heath’s nomination in the Small Business Influencer of the Year category is a testament to his dedication and expertise in business transformation. Through his comprehensive guide, The Business Transformation Playbook, Heath has empowered numerous organizations to achieve sustainable success by embracing effective business strategies.

Read the full press release here.

🌟 "Thrilled to be a finalist for Small Business Influencer of the Year at the #BritishSmallBusinessAwards 2024! 🚀 This nomination highlights the power of strategic business transformation. Grateful for this recognition! 💼 #BusinessTransformation #BTA2024 #AgileTransformation"

Heath Gascoigne Tweet

Join Us in Celebrating

We invite you to join us in celebrating this milestone by attending the awards ceremony. The event promises to be an excellent opportunity to network with industry leaders, forge valuable connections, and gain insights from the best in the business.

Special Offer: Celebrate with Us!

In celebration of this nomination, we are offering a 15% discount on our flagship Agile Transformation Accelerator subscription for this month only.

Use the code TRANSFORM15 at checkout to take advantage of this limited-time offer and propel your business forward.

Stay tuned for more updates as we approach the big event, and thank you for your continued support!

🌟 "I'm honoured to be shortlisted for the Small Business Influencer of the Year at the #BritishSmallBusinessAwards 2024! 🌟 This recognition underscores our commitment to transforming businesses. Thank you for your support!" 🙌 #BusinessTransformation #AgileTransformation #BTA2024

Heath Gascoigne, Founder & CEO, HOBA Tech Tweet

About Heath Gascoigne

Heath Gascoigne is a highly esteemed and globally recognised business transformation expert. He is the author of the widely acclaimed international bestseller, The Business Transformation Playbook, which has helped numerous organizations achieve great success.

With his impeccable expertise, Heath Gascoigne’s work is focused on assisting organizations in navigating through the intricacies of complex changes and achieving lasting improvements. His strategic planning and agile methodologies have proven to be exceedingly effective in driving sustainable business growth.

We are grateful to have a true leader, who not only talks-the-talk, but walks the walk too! Heath Gascoigne, and his insightful approach to business transformation is an inspiration to many in the industry.

About HOBA TECH®

HOBA TECH provides services and resources that help Business Transformation Consultants and Leaders transform their Clients (or their) business with less effort, less time, less cost and higher profit!

We support Business Consultants to become Business Transformators, who are:

Part-Strategists – who consider the big picture as well as the now
Part-Designer – who architects the business model of the future
Part-Collaborator – who champions the business design for the Business but also with the whole Business
Part-Negotiator – who ensures and assures the design is fit purpose for the whole organisation from C-suite to Operations

If you are ready to move to the new model of Business-led Digital Transformation, and put the Business-first and take control of the transformation for yourself or your client, or get us to guide you through it, get in touch today!

Learn more about HOBA TECH® at https://hoba.tech