WHY IS THERE SUCH A HIGH FAILURE RATE IN BUSINESS TRANSFORMATION TODAY?

The true number of business transformation project failure is underreported. Depending on which research you follow, the figure is between 70% – 80% of business transformation projects end in failure. There is five (5) main causes in business transformation failure are – lack of stakeholder involvement, lack of senior stakeholder support, changing requirement, incomplete requirements and poor planning.

WHAT IS WRONG WITH EXISTING APPROACHES?

Nothing. They are good at the purpose they were designed for, except they are now used for a different purpose, and that is not the original purpose they were designed for. Look at TOGAF® (The Open Group Architecture Framework) for example – it’s a framework for managing ‘technology’ or ‘technology changes’. It is not surprising, it was written by a “technology standards company”. They know and understand technology. What is happening is, TOGAF® is being used in business transformation projects that the ‘framework’ to manage the ‘transformation’, but it only focuses one thing – technology. It doesn’t focus on anything else other than Technology (it almost completely ignores, the other two (2) important aspects of the organisation – People, and Process(es)). It also ignores how to transition the business from the current state, to its desired future state. It effectively put the Technology stakeholders in the drivers set, to dictate to the Business what they think they want and literally throw it over the fence to the Business for them to work out if first it is fit for purpose, and then how to use and implement it.

HOW DOES HOBA® SOLVE THE PROBLEM IN BUSINESS TRANSFORMATION TODAY?

HOBA® solves the 70% failure rate in business transformation problem by addressing the causes that problem in the first place – by putting the Business back into control, to take control back from Technology and into their own hands, using a structured process and framework that was developed WITH the Business, BY the Business, to be USED and OWNED by the Business, putting the control back into their own hands.

WHAT IS THE BIGGEST PROBLEM WITH BUSINESS TRANSFORMATION PROJECTS AND HOW DOES HOBA® HELP?

The biggest problem with business transformation projects is firstly the name. “Business Transformation” is incorrectly called or referred to as “Digital Transformation”. ‘Digital Transformation’ is a misnomer, it is not ‘digital’ per se that is ‘transforming’, it is the ‘Business’ that is transforming, and how it does or is doing that in this period of time is via ‘digital technologies’ (if ‘technology’ isn’t already digital, what were they before?). What this intentional confusion in the marketplace is causing, is it causes is an incorrect bias and focus on the ‘technology aspect’ only of the transformation, which by doing so completely ignores the Business aspects – that’s the Business Operations Stakeholders and their concerns, and the Processes those stakeholders carry out. HOBA® helps by putting the Business back in to control, to be very clear and structured with what is the Vision, Strategy, Objectives and Measures, what stakeholders are involved and need to be involved in the transformation and their decision making authority, the process to manage those decisions, scope and risks; what are the problems they want to address or opportunities they want to take advantage of; what benefits they want to realise from the transformation and when; what the future or Target Operating Model (TOM) needs to look like to achieve their Vision and Strategic Objectives and business benefits, and how and when will the changes be implemented. Everything and nothing more, only doing what needs to be done, to transform the business, not doing what is happening in the marketplace today and that is ‘creating reams and reams of colourful models and diagrams, that while beautiful, are in reality just “interesting but (sadly) useless”.

WHAT IS THE DESIGN PROCESS?

The Design Process is the 6-Step process used to implement HOBA® and manage the transformation from the very start, to the very end, implementation.

WHAT IS THE BIGGEST MISCONCEPTION IN THE MARKETPLACE?

The biggest misconception in the marketplace today with business transformation is that Clients are led to believe that they need ‘reams and reams’ of pretty colourful presentations to transform your business. This is a fallacy. This only creates expensive shelf-ware. What those ‘pretty presentations’ are designed for is to enable the transformation project to keep moving toward its end goal, transforming the Business. What the Clients are led to believe is those ‘pretty presentations are the actual goal of the project, and often celebrated and hang up on the project office wall with great bravado as if they were the goal of the transformation itself! What those ‘pretty presentations’ actually need to be is two (2) things – first, is they need to be understandable, and written in a language that the Business understands, so first they can understand what it and they mean, and then they can agree to it. Then second, then they need to be useful. A lot of Consultants and Consultancy’s wanting to impress their clients with great marketing, pretty presentations and long list of impressive acronyms and latest “it” words, but this just confuses the Client. What happens is the Consultants will present their ‘ideas’ (because that’s what they are, they have had one meeting with the Client, interpreted that into their own words and perspectives, and come back to them several weeks and months later, having not consulted with them through the process, thinking ‘they know their Clients business best (they don’t, the Client does!) and play back their 300+ page power-point presentation that looks impressive), they present it to the Client, the Client has no idea what it means or says (its written in a foreign language, literally), due to the time it’s taken, and the money it has cost at that point, the Client agrees to it in the room, then walks out the room, and completely ignores everything the Consultant(s) said. The transformation goes nowhere. HOBA® solves that problem, refer to the first question above.

HOBA® is trusted by the UK Government, FTSE-100 companies and start-ups to both set up, and also turnaround their failing transformations. HOBA® is used by thousands around to transform their business, and was made public for the first time in late 2018, after over 10+ years in use with private clients, published in The Business Transformation Playbook – How to Implement Your Organisations Target Operating Model (TOM) and Achieve a Zero-Percent Failure Rate Using the 6-Step Agile Framework’, reaching bestseller on Amazon in 6-categories including Project Management and Consulting, and made it onto the Best Business Strategy eBook List of All Time by BookAuthority, at no.30 (March 2021). See News for details.

CAN I READ A PREVIEW OF THE BUSINESS TRANSFORMATION PLAYBOOK?

Yes, you can download a FREE preview to The Business Transformation Playbook here.

Terms and Conditions

Last updated: April 12, 2025

These Terms and Conditions (“Terms”, “Terms and Conditions”) govern your relationship with www.hoba.tech website (the “Service”) operated by HOBA TECH LTD (“us”, “we”, or “our”).

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By continuing to access or use our Service after those revisions become effective, you agree to be bound by the revised terms. If you do not agree to the new terms, please stop using the Service.

Modern Slavery and Human Trafficking Statement

HOBA TECH is committed to preventing slavery and human trafficking in our business activities, and ensuring that there is no slavery or human trafficking in our own business and supply chains. We have a duty of care and aim to act ethically in all of our business relationships. Employees are encouraged to report any concerns so appropriate action can be taken.

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Affiliate Terms & Conditions

Commissions

You only earn commissions on payments made by referrals that were tracked by our automated referral tracking system. We do not create or modify any referral relationship manually.

Commissions are based on the commission structure in effect at time of the sale. We reserve the right to change our commission structure without notice.

You earn commissions on sales made during the first 12 months of the lifetime of a referral’s user account, starting from the time of the referral’s user account registration.

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Payments

We normally pay commissions in US Dollars on the 15th of every month. However, you agree that we may withhold payment for any extended period of time when we deem it necessary to protect our interests.

We withhold earned commssions for a period of 35 days to allow for customer payment reversals, refunds, etc.

We pay out commissions only when the amount owed to you equals or exceeds $100.00.

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You are not permitted to be an affiliate if you are under the age of 18 or if you are not able to enter into legally binding contracts.

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Independent Contractors

The relationship created hereunder between the parties hereto is solely that of independent contractors. No representations or assertions have been or will be made or actions taken by any party hereto which could imply or establish any agency, joint venture, partnership, employment, trust or fiduciary relationship between the parties with respect to the subject matter of these terms and conditions. No party hereto has any authority or power whatsoever to enter into any agreement, contract or commitment on behalf of the other party hereto, or to create any liability or obligation whatsoever, on behalf of the other party hereto, to any person or entity.

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Law And Jurisdiction

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HOBA Academia Program: Terms and Conditions

Effective Date: April 12, 2025
Version: 1.0

1. Overview

These Terms and Conditions (“Agreement”) govern access to and use of the HOBA Pro platform provided under the HOBA Academia Program (“Program”). This Program is exclusively for academic institutions, educators, and students and offers free access to HOBA Pro strictly for educational and non-commercial purposes.

By applying for or using the Program, you agree to be bound by these Terms.

2. Eligibility and Access

2.1 Who Can Apply
Only verified educational institutions (secondary, vocational, college, and university level), teachers, researchers, and students with an academic email address (e.g., .edu, .ac.uk) are eligible to apply.

2.2 Verification Process
Applicants must submit a valid institutional email address and additional credentials (e.g., student ID or academic affiliation) if requested. HOBA Tech reserves the right to approve or deny access at its sole discretion.

2.3 License Grant
Upon approval, HOBA Tech grants a non-exclusive, non-transferable, revocable license to use HOBA Pro for internal educational use only.

3. Restrictions on Use

3.1 No Commercial Use
Use of the software for any commercial purposes is strictly prohibited. This includes, but is not limited to, using HOBA Pro:

3.2 No Resale or Distribution
You may not sublicense, sell, rent, lease, or otherwise distribute the platform or your login credentials.

3.3 No Modification or Copying
Reverse engineering, modifying, duplicating, copying, or creating derivative works based on HOBA Pro or the HOBA framework is strictly prohibited.

3.4 Intellectual Property
All copyrights, trademarks, and other IP rights related to HOBA Pro and the HOBA Framework remain the exclusive property of HOBA Tech. You may not use any HOBA branding without prior written consent.

4. Data & Privacy

4.1 Data Usage
Any user data collected during your use of HOBA Pro will be governed by HOBA Tech’s [Privacy Policy]. Data is collected solely for the purpose of verifying eligibility and ensuring license compliance.

4.2 Content Ownership
You retain ownership of any non-template content you create in the system, provided it complies with Section 3 above.

5. Termination

5.1 Violation of Terms
HOBA Tech may terminate access to the Program immediately and without notice if you breach any of these Terms.

5.2 Upon Graduation or Role Change
You must inform HOBA Tech if your academic status changes (e.g., graduation or end of contract) and discontinue use unless otherwise extended.

5.3 HOBA Tech’s Discretion
HOBA Tech reserves the right to withdraw or modify the Program at any time.

6. Disclaimer of Warranty

The platform is provided “as-is” with no warranties of any kind. HOBA Tech disclaims all liability for:

7. Limitation of Liability

To the maximum extent permitted by law, HOBA Tech is not liable for any direct, indirect, incidental, or consequential damages arising from participation in this Program.

8. Jurisdiction

These Terms are governed by and construed in accordance with the laws of the United Kingdom. Any disputes will be subject to the exclusive jurisdiction of the courts in London, UK.

Contact Us

Questions about this agreement should be directed to:
HOBA Tech Ltd.
Email: [email protected]
Address: 483 Green Lanes, London, N13 4BS, UK.
Website: https://hoba.tech