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5 Things Your Business Transformator Needs To Know

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8 things your business transformator needs to know
Each year across the world, organisations face gigantic transformation project and programme failures, wasting untold time, effort and often millions of dollars in failed project costs. Research points to the four (4) main causes of transformation programme failures as – lack of business stakeholder involvement, changing requirements, incomplete requirements and poor planning. In a recent study however, 70% of C-suites executives stated that Business Architecture was the key to their Business Transformation success, led by Business Architects – we call Business Transformators – because they’ve moved beyond just design, and include oversight of implementation, stakeholder management, coordination and negotiation. If you’ve worked on strategy development or strategy implementation and ensured that they’re aligned with the Business’ design, and technology – then you’re probably a Business Transformator (I wrote about being a Business Transformator (or not to be) here). Although a lot of research focus on the cause, in this post we will focus on the often-undefined role of the Business Transformator, and more importantly the five (5) essential skillsets (also called Competencies) necessary for success in this job function, but most importantly making your Business Transformation a success. These are the five (5) competencies.
  • Business Design
  • Problem Solving
  • Communication Skills
  • Business Change
  • Business Strategy & Planning
In this post we are going to discuss each of the competencies, and the skills that makeup them, and why they have got it all wrong.

Misconception #1 - Skills

But first, let’s this clear up a couple of misconceptions – skills is thought of all wrong, as well as Business Transformation for that matter.

First – skills.

Skills is typically thought of as either hard or soft. You need soft ‘people’ skills, or hard ‘technical skills. Well that’s not entirely true.

That old way of categorizing skills is broken – soft and hard skills categorisations doesn’t tell us enough.

This is like the Business Model Canvas (BMC). The BMC is good to tell you the nine (9) elements, according to the creator of the BMC need to consider for a business’s business model. It doesn’t tell you enough. It goes tell you the hardest part of any business model – and that is how do you implement it.

The devil is in the detail – in implementation.

The same can be said for skills – soft skills and hard skills tells us part of the story, but not the full story. To better understand skills, we need to get specific, there are actually not two (2) types of skills – but four (4):

We will discuss the four (4) types of skills – Technical, Business, People and Leadership skills.

HOBA Skills Circle
  • Technical Skills – enable Business Transformators to gather, analyse and share information with various stakeholders.
  • Business Skills – enable Business Transformators to use their knowledge of the business to transform data into insights that enable Organisations to evaluate and align their strategic objectives and plans.
  • People Skills – enable Business Transformators to influence decisions, actions and behaviours of decision makers and stakeholders throughout the organisation.
  • Leadership Skills – enable Business Transformators to lead their Organisation at the project, programme and portfolio level ensuring the transformation delivers its objectives to the Organisation.

Misconception #2 – Business Transformation

The next misconception is Business Transformation, and that misconception is that Business Transformation is all about deliverables, or specifically colourful presentations and documentation. It’s not.

If it were, all those “war rooms” I have seen, been bought into, and had to pull down (because they were useless aka ‘expensive shelfware’ – I wrote about this in my book), if they were any good, there shouldn’t be a 70% failure rate in transforming business.

Yes, you need a business-led structured agile transformation framework that helps you manage the process (that’s where HOBA® comes in), but it is the ‘skills’ of the Business Transformator to manage that process, and work with the Business to understand their needs and concerns, and work collaboratively together to develop and oversee the implementation of their Target Operating Model (TOM) as part of their business transformation.

So, what are those skills exactly?

Those skills – that every Business Transformator needs to make your Business Transformation successful across the Technical, Business, People and Leadership areas are discussed below:

HOBA Competency Model

We will discuss each of these skills below:

Business Design

Business Design

The first competency is Business Design. Business Design is about developing not just an effective business model, but an effective business.

Business Design Competency is very relevant, particularly for any organization looking to build a scalable business.

Business Design Competency is very relevant, particularly for any organization looking to build a scalable business.

Business Design Competency is broken down into five (5) skills:
  • Business Modelling – the ability to abstract concepts and representations of real world and business situations into models to support business strategy planning and implementation.
  • Business Analysis – the ability to take an analytical approach from researching and evaluating of business problems and opportunities to identifying and finding solutions.
  • Business & Enterprise Architecture – the ability to apply structured architecture approaches to align business and technology with organisation goals.
  • Organization Design & Implementation – the ability to apply business structural and systematic design and implementation to enable Organizations to deliver its products and services to its customer effectively and efficiently.
  • Requirements Management – the ability to manage requirements and traceability from concept at various levels of the organisation from CXO to Ops to implementation from start to finish.
The trick with Business Design competency implementation is it involves mostly technical skills, is that technical skills are often specialist skills, or skills in specialist areas, require specialist training and a level of expertise to master it. For those who obtain it though, they offer a competitive advantage, for themselves and their Organisation. The next essential competency your Business Transformator needs is Problem Solving.

Problem Solving

Problem Solving
Problem Solving competency being effective at defining and solving problems in order to ensure that the real, underlying problem is understood and that solutions actually address the root cause. Problem Solving Competency is broken down into five (5) skills:
  • Decision-making – the ability to understand the necessary criteria involved in making a decisions, make decisions and assisting other to make (better) decisions.
  • Analytical Thinking – the ability to resolve complexity using a systematic approach, breaking large complex problems into manageable chunks.
  • Systems Thinking – the ability to understand how the people, process and technology within and outside the Organisation interact in relationships and patterns to create a system as a whole, and understanding and anticipating that one change in one part of the system has knock on effects in other parts.
  • Creative Thinking – the ability to think outside the box, come up with fresh perspectives, innovative, breakthrough ideas and new paradigms that challenge status-quo and create value in the marketplace.
  • Risk Management – The ability to plan and implement organisation-wide processes and procedures to manage risk especially in the design and implementation of the organisation’s target operating model.
The benefit of great problem solving, decision making, and influencing others, is good decision decisions can save time, money and energy, means a speedy turnaround, and make great companies standout. The trick with Problem Solving competency is the ability to understand the criteria involved in making a decision to solve a problem to ensure the real underlying root problem is understood. You need to gather the information relevant to a decision, break it down, make comparisons between trade-offs, identifying the option most desirable to solve the problems, aware of traps and bias’ that impede successful decision making. Easy in theory, a developed skill in practise. The next essential competency your Business Transformator needs is Communication skills.

Communication Skills

Communication Skills
The third (3rd) competency is Communication skills. Communication is an interpersonal skill that helps in sharing of ideas, concepts, and thoughts to an individual or to a group of individual in workplaces. Communication is undoubtably one the strongest driver of progress in workplace, it brings about healthy workflow, essential in normal business dealings, and critical in your business transformation. Communication Competency is broken down into five (5) skills:
  • Leadership – the ability to be effective in both formal and informal leadership roles, in order to guide others in the analysis, design, delivery and implementation of the organisation’s target operating model and through their transformation journey.
  • Teamwork – the ability to work together with others in projects and processes; listen to and seek information from others; shares skills and expertise; is an active member of the team; acts without prejudice, and puts own agenda to one side in order to work to achieve team goals.
  • Teaching & Coaching – the ability to teach and coach others by being able to effectively communicate issues and requirements to their team and stakeholders in such a way the information communicated is understood, retained and acted upon.
  • Facilitation – the ability to facilitate interaction between stakeholders to come to agreements, resolve disagreements, to reach decisions and conclusion, impart knowledge in order to progress the work and implementation of the Organisations business transformation.
  • Presentation – the ability to present – in written communication, oral expression, presentation & listening, able to explain complex concepts and issues simply and accurately in a level of knowledge and provide information in a way the user will understand.
Although a predominately ‘people’ skill (as opposed to technical, or business skills), Communication skills competency is underrated. Effective communication at all levels, and at all times – not least when transformation organisations, can make the difference between a successful transformation or a failed one. All the right people and tools in place, and without effective Leadership, Teamwork, Teaching & Coaching, Facilitation and/or Presentation will render the transformation fruitless. The trick with effective communication however, is its often contextual. To be an excellent communicator, your Business Transformator must watch out for the unseen contextual influences, such as cultural, organisational and social factors.

To be an excellent communicator, your Business Transformator must watch out for the unseen contextual influences, such as cultural, organisational and social factors.

The next essential competency your Business Transformator needs is Business Change.

Business Change

Business Change
Possibly the most important competency, is Business Change. This is the ability for the Business Transformator to manage change. As the amount of change, and rate of change both the Organisation and the people within it are subjected too, this competency requires the Business Transformator to understand the needs and concerns of the people undergoing the change, communicate the change, plan the change, manage the change and realise the benefits (tangible and intangible) from the change. Business Change Competency is broken down into five (5) skills:
  • Stakeholder Management – the ability to systematically identify, analyse, manage, monitor and improve stakeholder relationships in order to communicate to and with them, addressing their communication needs in order to gain their support (or reduce their resistance) to the change.
  • Customer Focused – the ability to take a customer-centric approach, to ensure the Voice of the customer is considering in the analysis and design of the organisations transformation to satisfy its clients and to deliver an excellent customer experience.
  • Project Management – the ability to systematically develop and implement the organisations business transformation to meet identified business needs within the agreed time, cost and quality constraints.
  • Change Management – the ability to effectively identify, manage, initiate and influence change, and manage and support others through it.
  • Benefits Management – the ability to assist the Organisation to identify, quantify and prioritise business benefits, business changes and technology enablers, and plan to monitor the realisation of the benefits long after the transformation project team and stakeholders has gone.
People by nature are adverse to change. The next question is – so what happens when you try to change an Organisation? Firstly, its acknowledging it’s the people in the Organisation that are ultimately changing, whether you are changing the technology, or business (non-technology) change. You are changing the way they work, how they think, act and behave. If they are used to a certain routine, or ‘ways of working’, just the thought or proposal of changing these existing behaviours automatically trigger a resistance to change, and to not just overcome that resistance to change, but in light of the amount of change and speed of change industries are starting (and some stopping), you need to build the ‘change ability’ into the people, and Organisation. How do you do that? You do that through a systematic and structured approach. Business Change competency provides that structured approach. Your Business Transformators Business Change Competency, will help the business through that change. Last, but by no means lest, the next competency the Business Transformator needs is Business Strategy & Planning.

Business Strategy & Planning

Business Strategy & Planning
The fifth (5th) competency is Business Strategy & Planning. This competency connects the dots from vision setting to strategic planning and implementation through small, achievable goals. Business Strategy & Planning Competency is broken down into five (5) skills:
  • Visioning – the ability to develop a clear shared vision for the future of the Organisation, maintaining a long-term big-picture view, identifying opportunities and anticipating and solving problems and obstacles along the way.
  • Direction & Goal Setting – the ability to set and communicate goals, standards and performance expectations in an open, straightforward and easily understandable way.
  • Knowledge Management – the ability to systematically identify and manage vital information that create value for the organisation by capturing, sharing, developing & exploiting the collective knowledge to improve performance, support decision making & mitigate risk.
  • Strategic Planning – the ability to identify the means and methods available to the Organisation to achieve its Vision, make and align the organisational actions, plans & resources with business objectives to achieve its Vision.
  • Consultancy – the ability to provide advice, guidance and recommendations, through understanding client and business requirements, data collection and analysis, problem resolution, option evaluation and recommendations to address client needs and strategic business objectives.
The importance of Business Strategy & Planning Competency is that, it is the backbone of any successful Business Transformation.

The importance of Business Strategy & Planning Competency is that, it is the backbone of any successful Business Transformation.

Without a clear shared Vision, and realistic goals to get there, communicated in a way that the Organisation can relate to and own, the transformation will fail to get traction, and lead to failure. The key to success Business Strategy & Planning competency implementation, is making sure your Business Transformator has the necessary training. For schedule of the upcoming Business Transformation Masterclass, see the upcoming events here.

The above contains extracts of one of my two forthcoming books (as part of my forthcoming PhD) – The Transformation-Driven Organisation® – A Practical Guide to Developing a High Performance Business Transformation Capability.

Thank you for reading this, hope you found a lot of value in it!


Heath Gascoigne

P.S. If you want to join our Business Transformator community of like-minded Business Transformators, join the community on the Business Transformator Facebook Group here.

P.P.S. If you want to learn more about business transformation, check out The Business Transformation Playbook here.

For more information, visit https://www.hoba.tech

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Heath Gascoigne

Heath Gascoigne

Hi, I'm Heath, the founder of HOBA TECH and host of The Business Transformation Podcast. I help Business Transformation Consultants, Business Designers and Business Architects transform their and their clients' business and join the 30% club that succeed. Join me on this journey.

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