Vision Map Blueprint

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1.2.1 Vision Map Blueprint 1.0

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Download the Vision Map or also called the Vision, Strategy, Objectives & Measures (VSOM) Blueprint is used to get a clear and agreed description of the Vision – the outcome the Organisation is aiming from the Business Transformation. 

For the Vision to be meaningful, it needs to be decomposed in such a way that is a meaningful and measurable to all parties – not only involved in the Business transformation itself, but impacted by it. Defining the Vision is one of the first tasks, and possibly the most important task in the Design Process, as this becomes (and is) the single focus point for the entire Business Transformation.  

How to use this blueprint:

The VSOM Blueprint provides the view of the Vision decomposed into the Strategy(ies), Objectives and then Measures. Creating the VSOM Blueprint is a practical planning process that helps define the Vision, and the criteria that is used to measure success. 

Each of the components of the VSOM Blueprint is as follows:

  • Vision – is the single focus of the Organisation and Business Transformation. It is described in terms of what the ‘end state’ looks like. It is often an aspirational statement of what the Organisation would like to be in the future. It addresses the ‘Why is the Business in business? question; 
  • Strategy – is the options available to achieve the Vision. It is the ‘means’ or ‘method’ by which the Organisation will seek to achieve the Vision e.g. ‘Re-engineer business processes; replace legacy IT systems with a flexible technology solution & data platform’;
  • Objective – is the outcomes to be achieved by the Strategy. This is the ‘how’ are the outcomes the Business is seeking going to be achieved. Robust objectives closely follow the S.T.A.R goal format – Specific, Time bound, Achievable and Realistic e.g. ‘decommission [in scope] legacy systems (by end Q1 2017); share IT components across the Organisation (by end Q1 2017)’; and
  • Measures – are Strategy and Objective outcome indicators, used to measure success or progress towards the Vision. Usually represented by Key Performance Indicators (KPI’s) or Metrics. Measures are quantitative, as opposed to qualitative, and are used to accurately determine when the KPI/metric has been reached, or is at risk of not being reached e.g. ‘legacy systems switched off on time, 100% data migrated over with no errors, 100% components shared at project close’.




Heath Gascoigne
CEO & Founder, HOBA TECH

Get the Blueprint Now!

1.2.1 Vision Map Blueprint 1.0

By submitting this form you agree to our Privacy Policy.

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