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Unveiling the Marketecture: Why Today’s Business Architecture Falls Short and How HOBA Tech is Leading the Change

Unveiling the Marketecture- Why Today's Business Architecture Falls Short and How HOBA Tech is Leading the Change

In today’s fast-moving business world, there’s a lot of talk about big changes happening in companies. You might hear terms like “business transformation” and “digital transformation” thrown around, but sometimes all this talk doesn’t seem to lead to much real progress.

It’s like when someone seems really busy but isn’t actually getting much done. That’s what we call “marketecture” – it looks interesting, but it’s not very useful in the end.

Let’s delve into how HOBA Tech’s methodology that’s trusted by the UK Government, FTSE-100, and fast growing companies worldwide, that avoids marketecture and gets onto actual transformation.

So, what does it mean when we talk about "business architecture" falling short?

So, what does it mean when we talk about “business architecture” falling short? Let’s break it down. Imagine a big building, like a skyscraper. Before you can build a skyscraper, you need a plan, right? That plan is like the architecture of the building – it lays out how everything will fit together and work.

In the business world, “business architecture” is like that plan. It’s supposed to help companies figure out how to organize themselves and make changes to improve.

People who know a lot about technology pretend to know about how businesses should change.

But sometimes, people who know a lot about technology pretend to know about how businesses should change.

They might talk about things like “business capability mapping,” which sounds impressive but might not actually help much.

Even company leaders can get caught up in this, listening to fancy presentations from big consulting firms without fully understanding what they’re getting into.

This often leads to projects that focus too much on technology and forget about the most important part – the people who work in the company.

Unveiling the Marketecture- Why Today's Business Architecture Falls Short and How HOBA Tech is Leading the Change-Marketecture-interesting but going no where

So why does this matter?

So why does this matter? Because many of these projects end up failing. In fact, studies show that about 70% of them don’t succeed.

They fail because they don’t involve the people who actually work in the company, or because they don’t have clear goals, or because they’re missing important information. And it makes you wonder – if these consulting firms have some of the smartest people, why do they still fail?

Is it because they don’t know what they’re doing, or is there something else going on?

Think about big projects like building a new train line or improving border security.

These projects often take much longer and cost much more than planned.

And who pays for these projects? We do – with our taxes. But despite all the money spent, we often don’t see the results we were promised.

To quote Mariana Mazzucato: ‘The McKinseys and the Deloittes have no expertise in the areas that they’re advising in’. Think about that for a minute.

To quote Mariana Mazzucato: ‘The McKinseys and the Deloittes have no expertise in the areas that they’re advising in’. Think about that for a minute.

But theres hope!

But there’s hope. Companies like HOBA Tech are doing things differently.

We don’t just focus on fancy ideas – we focus on strategies that are proven and work (HOBA was developed over 15-years with the Business, by the Business, and for the Business before it was made public for the first time in 2018 when we published The Business Transformation Playbook.

Our focus is actually helping companies make real changes, not marketecture. We understand that successful changes involve everyone in the company, not just the technology. We’ve helped big companies and even governments make real, lasting changes.

Get in Touch

So, to all the leaders and managers out there, HOBA Tech wants to help you make meaningful changes in your company.

Let’s move past all the fancy talk and focus on what really matters – making your company better.

Contact HOBA Tech today to see how they can help you succeed. Together, let’s make real progress in the business world

Business Transformators, not Marketecturers

If you want to transform, first time, on time and learn more about the 6-Step Agile Business Transformation framework already used by thousands across the world to transform their business, including the UK Government, FTSE 100 Companies, and startups, check out here.

If you want to read why others are calling The Business Transformation Playbook, the “Business Transformation Bible” read the reviews on Amazon here or see its listing on The Business Strategy eBook List of All Time, click here.

Hope you find that useful. If you did, let me know in the comments below what you like and would like to see next, and share this with anyone you think would benefit from it!

Thank you for reading this!


Heath Gascoigne

P.S. If you want to join our Business Transformator community of 2,000+ like-minded Business Transformators, join the community on the Business Transformator Facebook Group here.

P.P.S. If you want to learn more about business transformation, check out The Business Transformation Playbook here.

For more information, visit https://www.hoba.tech

Heath Gascoigne

Heath Gascoigne

Hi, I'm Heath, the founder of HOBA TECH and host of The Business Transformation Podcast. I help Business Transformation Consultants, Business Designers and Business Architects transform their and their clients' business and join the 30% club that succeed. Join me on this journey.

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