Welcome to HOBA TECH – the home for those wanting to transform their business or help others transform theirs and make money from it or because of it.
Welcome to HOBA TECH. My name is Heath Gascoigne, I am the creator of HOBA®.
If your desire is to transform your business or help clients transform theirs, but dont know where to start, this page is for you.
My belief in helping you learn is simple: share the truth, be honest, work hard and lead by example. That’s what I’m all about, and that’s what HOBA is all about.
First things first...
Part of the reason digital business transformations fail is digital and business transformation mean different things to different people. So first let’s get our terms right and start talking the same language.
Is This You?
If you are new to HOBA®, regardless of the size of your company or transformation, these are the common situations where HOBA® can help:
There’s a lot of misinformation & conflicting information about how to actually transform your business model. HOBA® can help you get started to make your transformation a success.
You’ve made the decision you need to transform your business operations model, but stuck on how to do it. HOBA® can help you setup and structure your transformation for success.
You’ve made the decision and you have started your transformation journey, your throwing more money and bodies at the problem but its not going any faster. HOBA® can help!
Why Is HOBA® Different?
70% of business & digital transformations today fail, despite existing frameworks, and methods. Our approach changes all that:
Business Not Technology-Led
Our approach is Business-led, not Technology-led. The biggest problem with business transformation today is the Business has lost its voice. We give it back! Plus our approach is…
Expert vs Team
Are you are team of experts or a expert team? If you want to build an agile organisation or implement an agile transformation or agile architecture, you need a team to build a scalable business:
Old vs New Model
The old model of transforming business is broken. You have experts that are either Academics, Technology Architects or Office Managers that never worked a day as a Business Architect, using out-dated approaches that create dependencies on them.
Why USE HOBA®?
The UK Government, small and large fast growing organisations use our process to setup and to rescue their failing business & digital transformations.
Business-led means the business drives the requirements (not Technology), in a language the Business understands, from the Business perspective.
Our approach is Business-led, but it holistic – it includes both the Business Architecture (people & process) and Technology (and data) Architecture.
There are no ‘black-hat’ tricks here, we provide access to our process from the very first to the last day, helping the team pull together, as a team.
HOBA® provides complete visibility of the work, workflow and workload, so you know what to expect and when. This transparency helps build and maintain stakeholder buy-in and engagement.
We believe the best people who understand your business and help design the future business is your people. You work with your people, with their and our ideas to design a better business.
As part of our role in delivering agreed outcomes, HOBA® transfers knowledge to your staff and teach you to do what we do, so you have the skill and capability to do it yourselves, anytime.
I need help with
Below is the main areas to help you get started fast. Click on each section for more information:
Read these popular posts and learn why 70% of digital business transformations fail, how to avoid it and be part of the 30% that succeed!
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