
START HERE
Welcome to HOBA TECH – the home for those wanting to transform their business or help others transform theirs and make money from it or because of it.
Welcome!
Welcome to HOBA TECH. My name is Heath Gascoigne, I am the creator of HOBA®.
If your desire is to transform your business or help clients transform theirs, but dont know where to start, this page is for you.
My belief in helping you learn is simple: share the truth, be honest, work hard and lead by example. That’s what I’m all about, and that’s what HOBA TECH is all about.

First things first...
TERMS
Part of the reason digital business transformations fail is digital and business transformation mean different things to different people. So first let’s get our terms right and start talking the same language.
Is This You?
If you are new to HOBA®, regardless of the size of your company or transformation, these are the common situations where HOBA® can help:

Transformation
Planning
There’s a lot of misinformation & conflicting information about how to actually transform your business model. HOBA® can help you get started to make your transformation a success.

Transformation
Roadmap
You’ve made the decision you need to transform your business operations model, but stuck on how to do it. HOBA® can help you setup and structure your transformation for success.

Transformation
Alignment
You’ve made the decision and you have started your transformation journey, your throwing more money and bodies at the problem but its not going any faster. HOBA® can help!
Why Is HOBA® Different?
70% of business & digital transformations today fail, despite existing frameworks, and methods. Our approach changes all that:


Business Not Technology-Led
Our approach is Business-led, not Technology-led. The biggest problem with business transformation today is the Business has lost its voice. We give it back! Plus our approach is…
- Aligned with Industry best-practices
- Ensures both Business & Technology are aligned
- Avoiding change debt, waste & missed opportunities!

Expert vs Team
Are you are team of experts or a expert team? If you want to build an agile organisation or implement an agile transformation or agile architecture, you need a team to build a scalable business:
- Business transformation is a team effort
- Train your team to be truly agile
- When the team know, the whole business grows





Old vs New Model
The old model of transforming business is broken. You have experts that are either Academics, Technology Architects or Office Managers that never worked a day as a Business Architect, using out-dated approaches that create dependencies on them.
- That model is broken
- Instead of only retaining 20% of what we 'hear', your staff retain 80% because they 'do'
- We teach you what we do and not create co-dependencies on us!
Why USE HOBA®?
The UK Government, small and large fast growing organisations use our process to setup and to rescue their failing business & digital transformations.


Business-Led
Approach
Business-led means the business drives the requirements (not Technology), in a language the Business understands, from the Business perspective.


Holistic
Framework
Our approach is Business-led, but it holistic – it includes both the Business Architecture (people & process) and Technology (and data) Architecture.


Visible
Process
There are no ‘black-hat’ tricks here, we provide access to our process from the very first to the last day, helping the team pull together, as a team.


Complete
Transparency
HOBA® provides complete visibility of the work, workflow and workload, so you know what to expect and when. This transparency helps build and maintain stakeholder buy-in and engagement.


True
Partner
We believe the best people who understand your business and help design the future business is your people. You work with your people, with their and our ideas to design a better business.


Knowledge
Transfer
As part of our role in delivering agreed outcomes, HOBA® transfers knowledge to your staff and teach you to do what we do, so you have the skill and capability to do it yourselves, anytime.
I need help with
Below is the main areas to help you get started fast. Click on each section for more information:
Start Here
Transformation Scorecard Test
Book
Playbook
Resources
Resources
Training
Training
Workshops
Workshops
Articles
Articles
Recommended Reading
Read these popular posts and learn why 70% of digital business transformations fail, how to avoid it and be part of the top 30% that succeed!


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GET IN TOUCH
Didnt find what you were looking for, or still have further questions?
Get in touch, and we’ll sort you out!