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Welcome to HOBA TECH – the home for those wanting to transform their business or help others transform theirs and make money from it or because of it. 


Welcome to HOBA TECH. My name is Heath Gascoigne, I am the creator of HOBA®.

If your desire is to transform your business or help clients transform theirs, but dont know where to start, this page is for you. 

My belief in helping you learn is simple: share the truth, be honest, work hard and lead by example. That’s what I’m all about, and that’s what HOBA is all about. 

Heath Gascoigne Creator of HOBA
First things first...


Part of the reason digital business transformations fail is digital and business transformation mean different things to different people. So first let’s get our terms right and start talking the same language. 

Is This You?

If you are new to HOBA®, regardless of the size of your company or transformation, these are the common situations where HOBA® can help:

Designed By the Business


There’s a lot of misinformation & conflicting information about how to actually transform your business model. HOBA® can help you get started to make your transformation a success.

Transformation Planning


You’ve made the decision you need to transform your business operations model, but stuck on how to do it. HOBA® can help you setup and structure your transformation for success. 

Business Transformation Alignment


You’ve made the decision and you have started your transformation journey, your throwing more money and bodies at the problem but its not going any faster. HOBA® can help!

Why Is HOBA® Different?

70% of business & digital transformations today fail, despite existing frameworks, and methods. Our approach changes all that:

Business-Led Transformation
Business-Led Transformation

Business Not Technology-Led

Our approach is Business-led, not Technology-led. The biggest problem with business transformation today is the Business has lost its voice. We give it back! Plus our approach is…

  • Aligned with Industry best-practises
  • Ensures both Business & Technology are aligned
  • Avoiding change debt, waste & missed opportunities!
Expert vs Consultant

Expert vs Team

Are you are team of experts or a expert team? If you want to build an agile organisation or implement an agile transformation or agile architecture, you need a team to build a scalable business:

  • Business transformation is a team effort
  • Train your team to be truly agile
  • When the team know, the whole business grows
Expert vs Consultant
Business Transformation is a team sport

Old vs New Model

The old model of transforming business is broken. You have experts that are either Academics, Technology Architects or Office Managers that never worked a day as a Business Architect, using out-dated  approaches that create dependencies on them.

  • That model is broken
  • Instead of only retaining 20% of what we 'hear', your staff retain 80% because they 'do'
  • We teach you what we do and not create co-dependencies!


The UK Government, small and large fast growing organisations use our process to setup and to rescue their failing business & digital transformations.



Business-led means the business drives the requirements (not Technology), in a language the Business understands, from the Business perspective.

Holistic Framework


Our approach is Business-led, but it holistic – it includes both the Business Architecture (people & process) and Technology (and data) Architecture. 

Visible Process


There are no ‘black-hat’ tricks here, we provide access to our process from the very first to the last day, helping the team pull together, as a team.



HOBA® provides complete visibility of the work, workflow and workload, so you know what to expect and when. This  transparency helps build and maintain stakeholder buy-in and engagement.

True Partner


We believe the best people who understand your business and help design the future business is your people. You work with your people, with their and our ideas to design a better business. 

Knowledge Transfer


As part of our role in delivering agreed outcomes, HOBA® transfers knowledge to your staff and teach you to do what we do, so you have the skill and capability to do it yourselves, anytime.

I need help with

Below is the main areas to help you get started fast. Click on each section for more information:

Start Here

Every transformation starts with a baseline. Take the FREE Transformation Scorecard Test

Transformation Scorecard Test

Take the FREE Transformation Scorecard Test and get your 54-page Report and Learn you Transformation Score
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Learn about HOBA® business transformation framework in my book The Business Transformation Playbook


Learn the HOBA® agile business transformation framework, download the FREE preview or buy the Ebook here
Visit Book


Get the FREE resources and see how others are using HOBA® to setup and turn around their transformations


Download the case studies and sample of the HOBA® templates or watch the FREE training
Visit Resources


Join the 8-week Agile Transformation Accelerator and learn HOBA® from the comfort of your on home or office


Learn how to apply the framework, principles and methodology to make your transformation successful, first time on time
Visit Training


Get hands-on with HOBA® and learn how to make your transformation a success first time, on time


Check out where we will be next and join us for a public schedule or request a private workshop
Visit Events


Check out our the latest articles, tips and tricks to make your digital business transformation a success


Learn transformation insights, best practices and how-to's from Transformology® blog
Visit Blog

Recommended Reading

Read these popular posts and learn why 70% of digital business transformations fail, how to avoid it and be part of the 30% that succeed!

Business Transformation World


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