BUSINESS MODEL CANVAS BLUEPRINT
Download the Business Model Canvas (BMC) Blueprint designed by Osterwalder, A & Pigneur, Y (2010) provides a ‘business model’ on a page, identifying the nine (9) elements of an Organisation’s business model, describing the firm’s value proposition, infrastructure, customer and finances.
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The Business Model Canvas (BMC) was developed by Professor Yves Pigneur and Dr Alexander Osterwalder, which was based on Osterwalder’ PhD thesis (1) is a template used to identify the key components of an Organisation’s business model.
The BMC is touted as a ‘business on a page’, as it provides on a single page, a conceptual view of the business model components.
The BMC is best suited for startups or new businesses, or where the Organisation is undecided about its business strategy, and wants to develop one.
The BMC provides two dimensions, or ‘levels’ when developing the business model – a conceptual level, and a logical level:
TWO DIMENSIONS WHEN DEVELOPING THE BUSINESS MODEL
At A Conceptual Level
The BMC maps the nine (9) components that the authors consider conceptually necessary a business should consider in its mission to create value (i.e. create and sell its products and services that customers want or need at a profit – the margin between the revenue received less the cost of goods sold, and the cost to maintain the business, shown across the bottom of the canvas).
At A Logical Level
Now you have identified conceptually the BMC elements (‘business model’), the next question is ‘how do they ‘logically’ fit together in practice? You then need to test this ‘hypothesis’ that they logically fit and work together to form a viable business model (i.e. can you generate the revenue from the product and services you sell, with the key relationships in place, to your target market using your key activities, to sell it at a profit)?
HOW TO USE THIS BLUEPRINT
The BMC provides the ability to visualise the key components, that according to the authors should exist. Those key components are as follows:
Did you know Business Model Canvas (BMC) role into the overall Business Transformation?
The BMC has its place, but mainly for startups or new businesses that needs to develop its business model. It isn’t as useful in an existing business, however it is one of the building blocks and a blueprint in HOBA® when the Organisation is changing its business model and is covered in our training along with all the other fully-editable templates plus more.