HOBA® Aims To Guide Businesses Through Their Transformation Programmes
The MBA Entrepreneur: From school to startup: how to find your path and build your brilliant business idea
Are you in an MBA program? Are you thinking of applying to one? Are you an entrepreneur or thinking about becoming one? If you answered yes to any of these questions, you need this book. Most MBAs take traditional career paths in finance, consulting or corporate leadership.
HOBA TECH Founder Heath Gascoigne featured in - The MBA Entrepreneur: From school to startup: how to find your path and build your brilliant business idea. Read More
ABOUT HOBA TECH
HOBA Tech is a business transformation methodology and software platform founded by Heath Gascoigne, a former business architect for UK government agencies and FTSE 100 companies. The HOBA (House of Business Architecture®) framework has been implemented in over 5000+ organizations globally, with a focus on practical, repeatable transformation processes backed by AI-powered tools.
The HOBA methodology combines business architecture, agile principles, and design thinking to create a systematic approach to enterprise transformation. Unlike traditional consulting models, HOBA empowers internal teams with frameworks, tools, and coaching to lead their own transformations.
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HOBA Tech March 2026 — Community Launch, New Resources & HOBA Pro AI
HOBA Tech March 2026 round-up: the HOBA Community is now live, new free resources for 2026, the AI Transformation Readiness Scorecard, and first access to HOBA Pro AI for students and partners.
HOBA Tech Named Business Transformation Specialist — London 2026
HOBA Tech has been named Business Transformation Specialist — London 2026 by SME Small Medium Magazine, recognising exceptional expertise, innovation, and client outcomes in business transformation.
HOBA Community is Now Live | The New Home of Transformation
HOBA Community is now live. Discover the new home of transformation and join during our 72-hour launch offer with special onboarding for subscribers.