70% OF BUSINESS
TRANSFORMATIONS
FAIL.
YOURS WON'T.
HOBA helps ambitious leaders deliver business-led transformation first time, on time, and on budget — with a framework, not a wishlist.
WHAT WE
OFFER.
Surgical Precision in Organizational Change
CONSULTING SERVICES
Engage HOBA Tech experts to lead or recover your transformation. We bring clarity, speed, and structure to complex change.
PARTNER PROGRAM
Deliver HOBA inside your own firm. Get certified, access the framework, and grow with co-branded assets and deal support.
TEAM TRAINING
Train your department or transformation team in HOBA®. Build shared language, capability, and alignment across Strategy, Ops & Tech.
CERTIFIED ARCHITECT
Accredited by Scrum AllianceBecome a Certified HOBA Business Transformation Architect. A 6-week online certification accredited by Scrum Alliance. Application required.
HOBA PRO
Our AI-powered SaaS to automate delivery of the HOBA® framework. Request a demo and see how to transform at scale.
Private training programmes are priced on application. Public roadshow events have fixed pricing — see upcoming dates.
Enquire About Private Training →SUCCESS
STORIES.
AI Transformation Case Study
Discover how HOBA® delivered a successful AI-powered business transformation using the 6-Step Framework. Download the case study.
Strategic Shift: From Regulator to Operator — A UK Transport Authority Transformation Case Study
Discover how a UK government transport authority shifted from regulator to franchise operator using the HOBA® 6-Step Framework—designing a Target Operating Model (TOM) for financial stability, operational control, and stronger safety oversight. Download the case study.
Oil & Gas Transformation Case Study: From Harmonisation to a Target Operating Model (TOM)
See how HOBA redirected an International Oil Company's process harmonisation initiative into a full Target Operating Model (TOM) and enterprise transformation toward an Integrated Energy Company. Download the case study.
Specialty Insurance Transformation Case Study | HOBA Tech
Discover how HOBA® transformed a UK government agency by addressing HR inefficiencies, implementing data governance, and saving over £500k annually. Download the case study now.
Government Transformation Case Study | HOBA Tech
Discover how HOBA® transformed a UK government agency by addressing HR inefficiencies, implementing data governance, and saving over £500k annually. Download the case study now.
Human Resources HR Transformation Case Study
Download the case study to learn how the UK Government used HOBA agile transformation framework for their Human Resources (HR) Transformation!
PROVEN
RESULTS.
"Heath did a great job supporting the teams in reaching consensus on their target business visions and architecture, turning into a clear design and plan for delivery."
LIANE JACKSON
FCA
"Heath really helped drive the process, producing the documentation using his framework which enabled us to meet our deadline. The information produced was to a high standard."
MIKE BAKER
MANAGER CLAIMS MANAGEMENT
"We were impressed by HOBA Tech's business-led approach, which really puts the business and customer experience at the start, and centre, of the transformation journey."
GINA CURRIN
DIRECTOR, BUSINESS TRANSFORMATION
"Heath was instrumental in leading and delivering our project on time and on budget. His framework enabled us to implement key processes and bring on board multiple stakeholders."
MOHAMMED SHAHED ALI
DIRECTOR, INTERNAL AUDIT
"Heath's ability to demystify the process for getting to a real target operating model, bring people at all levels on-board, and his own productivity made hard work short work."
BOB FOX
PROGRAMME DELIVERY PROJECT MANAGER
"Heath has great intellectual understanding of programme management and deep knowledge of methodologies and practices. His approach adds real value from concept through to design and delivery."
MARK SHERWOOD
SENIOR PROGRAMME MANAGER
TRUSTED BY LEADERS WORLDWIDE
NEWS & PRESS.
HOBA Tech Launches 10-City Global AI Transformation Roadshow for 2026
HOBA Tech announces a 10-city global roadshow bringing intensive one-day AI transformation workshops to Singapore, Chicago, Paris, Las Vegas, Riyadh, Santa Clara, San Francisco, Amsterdam, Washington DC, and Dubai — plus a new AI for Business Transformation Planning course.
HOBA Tech Wins SME News Business Elite Award 2026
HOBA Tech has been recognised in the SME News Business Elite Awards 2026 as Best Business Transformation Specialists 2026 – London.
HOBA Tech April 2026 — New Articles, Community Growth & Partner Monthly Call
HOBA Tech April 2026 round-up: three new blog posts, eight live Q&A sessions, the first Partner Monthly Call recording, and the HOBA Community continuing to grow.
HOBA Tech March 2026 — Community Launch, New Resources & HOBA Pro AI
HOBA Tech March 2026 round-up: the HOBA Community is now live, new free resources for 2026, the AI Transformation Readiness Scorecard, and first access to HOBA Pro AI for students and partners.
HOBA Tech Named Business Transformation Specialist — London 2026
HOBA Tech has been named Business Transformation Specialist — London 2026 by SME Small Medium Magazine, recognising exceptional expertise, innovation, and client outcomes in business transformation.
HOBA Community is Now Live | The New Home of Transformation
HOBA Community is now live. Discover the new home of transformation and join during our 72-hour launch offer with special onboarding for subscribers.
LATEST
INSIGHTS.
Surgical Strategic Insights for Leaders
Your AI Agents Are Running Amok. Your Governance Is Still Writing Policies. | HOBA
Business Transformation Consulting: The Complete Guide for 2026 | HOBA Tech
Agent-Native Process Redesign: Why 29% of Organizations Are Rebuilding From Scratch
-feature.webp&w=1920&q=75&dpl=dpl_D55wgsttT2wRdofzjAYcvVzm77MB "The AI ROI Enigma: Why 54% of Leaders Can't Measure Value (And How HOBA Fixes It)")
The AI ROI Enigma: Why 54% of Leaders Can't Measure Value (And How HOBA Fixes It)
Why Your AI Strategy Is Backwards (And the Business-First Process That Fixes It)
AI Governance Is Now a Transformation Accelerator — Not a Compliance Burden
Why 70% of Business Transformations Still Fail — And What the Data Says
Agentic AI and Business Transformation: FOMO, Hype, or the Real Deal?
The Chief Agent Officer: Necessary Evolution or Vendor-Invented Job Title?
BEHIND THE
SCENES.
Practical Insights for Transformation Leaders
AI, Ethics & Transformation in Government: Jarrett Bunnin on Leading Innovation in the Public Sector
Scaling Smarter: Larry Mandelberg on Leadership, Change & the 3P Framework for Sustainable Transformation
Business Transformation in Mexico: Architecture-First Approach with Innorendering Partners
Why Most Transformations Fail: Mark Graban on Psychological Safety, Lean Thinking & Real Change
Ron Leeman on People Science, Digital Change, and Why 70% Failure Rates Are a Myth
Transformational Leadership with Brian Gorman: Maverick Coaching, Emotional Intelligence & Culture Change
Slow is Fast: Business Architecture, Change Management & the Illusion of Efficiency with Jim Landgraf | Business Transformation Podcast
The Future of Trucking: Innovation, Diversity & Recruitment with Kameel Gaines | Business Transformation Podcast
Mateus Quelhas on Middle Management Barriers and Tailored Business Transformation Strategies
DOWNLOAD
THE FREE
EBOOK.
GET THE AI-POWERED BUSINESS TRANSFORMATION WITH HOBA® EBOOK AND LEARN THE COMPLETE 6-STEP BUSINESS-LED APPROACH TO AI TRANSFORMATION. OVER 70% OF TRANSFORMATION EFFORTS FAIL. JOIN THE TOP 30% THAT SUCCEED!
YOUR
QUESTIONS.
No BS. Just clear, actionable answers.