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The Proven Framework Behind Successful Business and AI Transformation
Trusted by governments, adopted by consultancies, and used to deliver 8–figure transformations worldwide. HOBA® is the original transformation framework that aligns Strategy, Operations, and Implementation — with results that speak for themselves.
Most organisations treat AI like just another tool. We help you use it to reinvent your business — with the structure, governance, and roadmap to do it right. Book a Free Transformation Strategy Call Learn Your AI Transformation Readiness Score [trustindex data-widget-id=ba2a282379e2692f4d5640dfc68]https://vimeo.com/1016927609?share=copy
Organisations using HOBA® methodology
What We Offer
Consulting Services
Engage HOBA Tech experts to lead or recover your transformation. We bring clarity, speed, and structure to complex change.
Partner Program
Deliver HOBA inside your own firm. Get certified, access the framework, and grow with co-branded assets and deal support.
Team Training
Train your department or transformation team in HOBA®. Build shared language, capability, and alignment across Strategy, Ops & Tech.
HOBA Pro (Beta)
Our AI-powered SaaS to automate delivery of the HOBA® framework. Join the waitlist and be first to transform at scale.
Most Transformations Fail — Because They’re Not Designed to Succeed
70% of business and AI transformation initiatives fail. Not because the technology is wrong — but because:
- No clear vision or operating model
- Stakeholders aren’t aligned
- Governance is missing
- Delivery is fragmented
- Benefits are never realised
HOBA® solves this by giving you a common language — across strategy, operations, and implementation. It’s the only transformation framework designed for the 3Ls: Layers, Language, and Levels. SEE Our Scorecards
Find Out Where Your Transformation Is Failing (Before It’s Too Late)
Our free scorecards show you where the gaps are — and how to fix them.
How AI-Ready Is Your Organisation?
Find out if your business is prepared to lead with AI. CHECK AI TRANSFORMATION READINESS 
Deliver Transformation Excellence
Elevate your transformation delivery. Evaluate Delivery Expertise 
Is Your Transformation Healthy?
Get your transformation back on track. Begin Healthcheck Now 
Are You Transformation-Ready?
Ensure your transformation starts strong. Start My Readiness Assessment
HOBA® – The Common Language of Transformation
Built by practitioners.
Proven in government and enterprise.
Trusted globally.
HOBA® aligns the 3 Layers of your organisation:
- Strategy – the “Why”
- Operations – the “What”
- Implementation – the “How”
It connects them through a simple, structured 6-step process — based on the 5W1H method.
One framework. One language. One outcome: Transformation Delivered.
The HOBA® 6-Step Framework
Solve the 5W1H of Business Transformation
- 1. Focus – Strategic WHY
- 2. Control – WHO owns the change
- 3. Analyse – WHAT exists today
- 4. Evaluate – Operational WHY (benefits & in-scope change)
- 5. Design – WHERE & HOW you’ll operate tomorrow
- 6. Implement – WHEN and in what sequence you’ll deliver it
From idea to execution — and benefit realisation.
- Use it in-house
- Train your teams
- Or let us do it for you
PROVEN METHODOLOGY
Master the HOBA® framework
- 6-step transformation process
- Used by UK Government & FTSE 100
- 30% success rate vs 70% industry failure
PROFESSIONAL SOFTWARE
HOBA Pro automation included
- Enterprise-grade transformation tools
- Lifetime software license (£5K value)
- Automate what used to take months
ARCHITECT CREDENTIALS
Official certification & network
- Certified HOBA Business Transformation Architect
- Professional credentials for LinkedIn/CV
- Access to exclusive architect community
Introducing HOBA Pro®
Introducing HOBA Pro®
The wait is over! HOBA Pro® (Beta) is the top business transformation toolkit for Business Transformation Professionals, Consultants, Business Designers and Business Architects.
Address the 5-causes of transformation failure
HOBA Pro® addresses the 5-key issues that cause business transformation failure (no clear process, changing and incomplete requirements, poor planning, lack of user buy-in and poor governance)
Powers your Projects
HOBA Pro® powers your projects with planning, analysis, modelling and drawing automation, tracking and communication tools and more.
Team Collaboration
One of biggest problems in business transformation projects is team collaboration. We solved that with an all-in-one business transformation platform - discover, design & delivery in the one place! REQUEST CONSULTATION Learn More Request Access 
How HOBA® Helps Transform Organisations
HOBA® is the only business transformation framework that speaks the language of all three layers — Strategy, Operations, and Implementation.
It’s used by governments, FTSE firms, and consultancies worldwide to:
- Align vision, people, and process
- Govern and scale AI transformation
- Eliminate delivery failure and scope drift
- Create TOMs that actually get implemented
Our FOCUS
HOBA TECH is here to challenge the status quo and address the three problems in business transformation no one wants to talk about:
- The Business Transformation industry is broken, 70% of transformations end in failure;
- Organisations don't have a problem with coming up with ideas to transform their business, they have problem implementing them; and
- Businesses are afraid of Consultants. They know they need to transform, but they don't want to start because they know it's a road to nowhere. It's a money sucking process.
We want to change that situation and stereotype. Our goal is help Organisations develop their own internal capability and join the top 30% and make business transformation a success, with less effort, less time, less cost and higher profits - first time, on time! Read our Founders story here >
Real-World Impact, Proven at Scale
HOBA® powers high-stakes transformations across sectors — from government to enterprise. Our framework, tools, and team help organisations align strategy and execution, avoid delivery failure, and realise measurable results. Here's what our clients achieve: MONTHS SAVED 8 + Return on Investment 3 x Alignment to Reg. Standards 1 % Enterprise & Govt Projects 1 +
Companies We've Worked With
We’re Business Transformation experts that do Business Transformation for a living, not academics or office managers who just write and talk about it. We’re the ones in the trenches working with our own clients, giving the Business back their voices and control from Technology. Here's a sample of those clients:
Google Reviews
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"Digital Transformation is Business Transformation"
Free Resources to Help You Lead AI-Driven Change
Transformation professionals need proven tools to join the 30% who succeed (instead of the 70% who fail with generic approaches).
That's why we've created a comprehensive library of professional-grade resources used by UK Government and FTSE 100 transformation teams. Access our complete collection of free transformation tools:
- Scorecards
- Strategy Guides
- Templates
- Case Studies
…used by the same UK Government and FTSE 100 teams we’ve worked with.
The HOBA® Framework — The 6 Steps That Make Transformation Work
The academics and overnight experts tell you in order to successfully deliver Business Transformation you must follow their complicated process, yet they struggle to describe it or explain how and why you do it. Forget what you’ve been told, it's not complicated, it's a simple 6-Step process. Here it is: 
Step 1: Focus — Why
Set the direction.
Clarify your AI or transformation vision and align it with your strategic goals. This step ensures leadership has a unified view of the ‘why’ behind the change — anchoring decisions in business outcomes, not just tech trends.
Read More
Step 2: Control — Who
Establish governance.
Identify the right people to shape and steer the transformation. Ensure those impacted are represented in decision-making and that clear processes exist for managing risks, issues, scope, and dependencies.
Read More
Step 3: Analyse — What
Understand your current state.
Map out your organisation's structure, processes, and capabilities. Identify the blockers — operational, technical, or cultural — that need to be addressed before any meaningful AI or business transformation can succeed.
Read More
Step 4: Evaluate — Why (2nd)
Define the target outcomes.
Set the benefits your organisation wants to realise — and pinpoint the people, process, and technology changes needed to achieve them. This links your vision to tangible change and measurable results.
Read More
Step 5: Design — Where & How?
Design the future operating model.
Translate your vision into an actionable blueprint. Create clear, scalable designs that link strategy to implementation across all 3Ls — Strategy, Operations, and Implementation — with the HOBA framework as the common language.
Read More
Step 6: Implement — When?
Turn plans into results.
Manage the delivery of change with structure and control. Track progress, adapt to learnings, and ensure benefits are realised. With HOBA Pro, this step is streamlined with built-in tools and governance automation.
Read More
"Organisations dont have a problem with ideas to transform, they have a problem with implementing them"
Our Clients Achievements
We don't add up the collective years our team have been helping clients, to make it sound impressive. We just get results. If you want to learn the skills to achieve these results, you're in the right place!
Operating Model
- Business Transformation
- Business Turnarounds
- Semi and fully automated complex business process
- Developed and launched industry changing products and services
AI Governance
- Rescued failed transformation programmes
- Retired legacy end of life enterprise systems
- Re-engineered complex business processes
- Digitally enabled business transformations
Change Acceleration
- Enterprise wide ERP software implementations
- Organisations wide change management initiatives
- Streamlined and digitalised end to end customer journeys
- Plus much more
Train Your Team. Certify Your Practice.
GET CERTIFIED
HOBA® Business Transformation Architect Certification
- 6-week program + software + credentials
- Investment: $1,997
CORPORATE TRAINING
Team Architect Development Program
- Certify your entire transformation team
- Custom pricing for 3+ people
PARTNER PROGRAM
White-Label HOBA® Solutions
- Use HOBA® methodology with your clients
- Revenue sharing opportunities
Introducing The Business Transformation Playbook®: Unveiling our Method for Success
Discover the tried and tested HOBA® (House of Business Architecture®) framework, design process, and blueprint. In our acclaimed Amazon bestseller, we reveal the secrets to transforming businesses, empowering thousands in over 13 countries to achieve their goals. Over 20,000 copies sold worldwide. Award-Winning Knowledge: Get Your Copy of ‘The Business Transformation Playbook’ - Hardcover for $97 or Instant eBook for $47. Download the First 7 Chapters FREE!
Amazon Reviews
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Transform with Confidence: Your Shortcut to Digital Transformation Success...
Embark on a journey to success with our Digital Transformation Readiness Toolkit! Assess your organisation's readiness, optimise processes, and build a culture of innovation. Join the top 30% of successful transformers and avoid the pitfalls that lead to a 70% failure rate.
Don't miss out on transforming your organization efficiently, on time, and on budget. Get your toolkit now - for a limited-time offer of $7 (usually $279)!
"The Business Transformation Playbook" was named one of the best Business Strategy eBooks of all time by BookAuthority!
Upcoming Live Webinar: AI for Business Transformation
🎙️ Live Webinar: AI for Business Transformation – Beyond the Hype
Most organisations are sleepwalking through AI adoption — treating it like another IT project. The result? Tactical tools, fragmented pilots, and zero transformation.
This free webinar reveals:
- Why AI is a business transformation challenge — not just a tech one
- The 6 steps to govern, scale, and sustain AI responsibly using the HOBA® framework
- How to connect strategy, operations, and implementation with a common language
- Real-world case studies from enterprise and government AI projects
- How to assess your AI readiness — and where to focus first
Join our experts and learn how to move from pilots to profit — and avoid the traps that 80% of AI projects fall into.
Spots are limited. Secure your seat and start your transformation the right way.
Recognised Leader in Business Transformation Architecture
Heath Gascoigne and HOBA® methodology continue to receive international recognition for innovation in business transformation and professional development.
What Our Clients Say
"Heath was contracted into the FCA business design team to support some key projects. Heath did a great job supporting the teams in reaching consensus on their target business visions and architecture and then turning this into a clear design and plan for delivery. Heath has great stakeholder management skills and works collaboratively to achieve the right outcomes. his attention to detail and work ethic is impressive. I would welcome him back into the team were the opportunity to arise!" 
Liane JacksonEnterprise Architecture Manager "I worked closely with Heath on Solvency II at the Financial Services Authority where he played an instrumental role in the success of the programme. Heath not only has a great intellectual understanding of programme management but more importantly he is pragmatic when it comes to getting things done and slots nicely into any senior team. Great consultancy skills and deep knowledge of methodologies and practices and his approach adds real value from concept through to design and delivery." 
Mark SherwoodEnterprise Solutions Architect "Heath was instrumental in leading and delivering our project on time and on budget...our project was struggling but with his can-do attitude, articulate communication skills and delivery- focused nature, we managed to reach our target. We really valued his proactivity and his framework has enabled us to implement key processes and bring on board multiple stakeholders. Heath is a proficient PM and will be a valuable asset to any team or project!" 
Mohammed Shahed Ali, CFA, PRM, IMCDirector, Internal Audit "In the year I've work with Heath I've found him to be an excellent at 'hitting the nail on the head' by simplifying and getting to the core of what the business requires from very complex and often conflicting business requirements. If there is a better way or more efficient way to do something, Heath will find it. Heath is a precise communicator and is someone who really walks his talk. His good nature and easy to approach style makes him very easy to work with." 
Beju ShahHead of Data Collection & Publication
Industries
Case Studies
HR Transformation
Saved a stalled HR transformation, earning “one-and-done” status at the board Read More
Business Transformation
7-figure Business transformation stalled for 14-months, turned around in 6-months. Read More
Digital Transformaton
8-figure digital transformation behind schedule, over-budget turnaround record time! Read More
Blog
Podcasts
News
Videos
See YouTube For More Videos >>
🚀 What is HOBA?
🚀 Get HOBA Certified
🚀 Ready to turbocharge your career in Business Transformation? 🚀
🌟 Ready to Master Business Transformation? Join Leading HOBA 1.0! 🌟
🚀 Introducing Implementing HOBA 1.0 💼💡
🌟 Introducing HOBA for Executives 🔄💼
🔥 Introducing HOBA® Enterprise 🔑💼
Frequently Asked Questions?
Looking for something else? Check out our support knowledge base Why is there such a high failure rate in business transformation today? The true number of business transformation project failure is underreported. Depending on which research you follow, the figure is between 70% – 80% of business transformation projects end in failure. There is five (5) main causes in business transformation failure are – lack of stakeholder involvement, lack of senior stakeholder support, changing requirement, incomplete requirements and poor planning. What is wrong with existing approaches? Nothing. They are good at the purpose they were designed for, except they are now used for a different purpose, and that is not the original purpose they were designed for. Look at TOGAF® (The Open Group Architecture Framework) for example – it’s a framework for managing ‘technology’ or ‘technology changes’. It is not surprising, it was written by a “technology standards company”. They know and understand technology. What is happening is, TOGAF® is being used in business transformation projects that the ‘framework’ to manage the ‘transformation’, but it only focuses one thing – technology. It doesn’t focus on anything else other than Technology (it almost completely ignores, the other two (2) important aspects of the organisation – People, and Process(es)). It also ignores how to transition the business from the current state, to its desired future state. It effectively put the Technology stakeholders in the drivers set, to dictate to the Business what they think they want and literally throw it over the fence to the Business for them to work out if first it is fit for purpose, and then how to use and implement it. How does HOBA® solve the problem in business transformation today? HOBA® solves the 70% failure rate in business transformation problem by addressing the causes that problem in the first place – by putting the Business back into control, to take control back from Technology and into their own hands, using a structured process and framework that was developed WITH the Business, BY the Business, to be USED and OWNED by the Business, putting the control back into their own hands. What is the biggest problem with business transformation projects and how does HOBA® help? The biggest problem with business transformation projects is firstly the name. “Business Transformation” is incorrectly called or referred to as “Digital Transformation”. ‘Digital Transformation’ is a misnomer, it is not ‘digital’ per se that is ‘transforming’, it is the ‘Business’ that is transforming, and how it does or is doing that in this period of time is via ‘digital technologies’ (if ‘technology’ isn’t already digital, what were they before?). What this intentional confusion in the marketplace is causing, is it causes is an incorrect bias and focus on the ‘technology aspect’ only of the transformation, which by doing so completely ignores the Business aspects – that’s the Business Operations Stakeholders and their concerns, and the Processes those stakeholders carry out. HOBA® helps by putting the Business back in to control, to be very clear and structured with what is the Vision, Strategy, Objectives and Measures, what stakeholders are involved and need to be involved in the transformation and their decision making authority, the process to manage those decisions, scope and risks; what are the problems they want to address or opportunities they want to take advantage of; what benefits they want to realise from the transformation and when; what the future or Target Operating Model (TOM) needs to look like to achieve their Vision and Strategic Objectives and business benefits, and how and when will the changes be implemented. Everything and nothing more, only doing what needs to be done, to transform the business, not doing what is happening in the marketplace today and that is ‘creating reams and reams of colourful models and diagrams, that while beautiful, are in reality just “interesting but (sadly) useless”. What is the Design Process? The Design Process is the 6-Step process used to implement HOBA® and manage the transformation from the very start, to the very end, implementation. What is the biggest misconception in the marketplace? The biggest misconception in the marketplace today with business transformation is that Clients are led to believe that they need ‘reams and reams’ of pretty colourful presentations to transform your business. This is a fallacy. This only creates expensive shelf-ware. What those ‘pretty presentations’ are designed for is to enable the transformation project to keep moving toward its end goal, transforming the Business. What the Clients are led to believe is those ‘pretty presentations are the actual goal of the project, and often celebrated and hang up on the project office wall with great bravado as if they were the goal of the transformation itself! What those ‘pretty presentations’ actually need to be is two (2) things –
- first, is they need to be understandable, and written in a language that the Business understands, so first they can understand what it and they mean, and then they can agree to it.
- Then second, then they need to be useful. A lot of Consultants and Consultancy’s wanting to impress their clients with great marketing, pretty presentations and long list of impressive acronyms and latest “it” words, but this just confuses the Client.
What happens is the Consultants will present their ‘ideas’ (because that’s what they are, they have had one meeting with the Client, interpreted that into their own words and perspectives, and come back to them several weeks and months later, having not consulted with them through the process, thinking ‘they know their Clients business best (they don’t, the Client does!) and play back their 300+ page power-point presentation that looks impressive), they present it to the Client, the Client has no idea what it means or says (its written in a foreign language, literally), due to the time it’s taken, and the money it has cost at that point, the Client agrees to it in the room, then walks out the room, and completely ignores everything the Consultant(s) said. The transformation goes nowhere. HOBA® solves that problem, refer to the first question above. Why trust HOBA®? HOBA® is trusted by the UK Government, FTSE-100 companies and start-ups to both set up, and also turnaround their failing transformations. HOBA® is used by thousands around to transform their business, and was made public for the first time in late 2018, after over 10+ years in use with private clients, published in The Business Transformation Playbook – How to Implement Your Organisations Target Operating Model (TOM) and Achieve a Zero-Percent Failure Rate Using the 6-Step Agile Framework’, reaching bestseller on Amazon in 6-categories including Project Management and Consulting, and made it onto the Best Business Strategy eBook List of All Time by BookAuthority, at no.30 (March 2021). See News for details. Can I read a preview of The Business Transformation Playbook? Yes, you can download a FREE preview to The Business Transformation Playbook here.
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IP WARNING + FRAMEWORK AUTHENTICITY
HOBA® is the Original and Proven Transformation Framework
Trusted by UK government and top-tier clients, HOBA has been replicated — but never replaced. If you're not working with HOBA Tech or a certified HOBA Partner, you're not working with HOBA.
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Thinking about a Business or Digital Transformation or looking for expert help implementing or fixing it?
Get in touch today and see how we can help!