WHY IS THERE SUCH A HIGH FAILURE RATE IN BUSINESS TRANSFORMATION TODAY?

The true number of business transformation project failure is underreported. Depending on which research you follow, the figure is between 70% – 80% of business transformation projects end in failure. There is five (5) main causes in business transformation failure are – lack of stakeholder involvement, lack of senior stakeholder support, changing requirement, incomplete requirements and poor planning.

WHAT IS WRONG WITH EXISTING APPROACHES?

Nothing. They are good at the purpose they were designed for, except they are now used for a different purpose, and that is not the original purpose they were designed for. Look at TOGAF® (The Open Group Architecture Framework) for example – it’s a framework for managing ‘technology’ or ‘technology changes’. It is not surprising, it was written by a “technology standards company”. They know and understand technology. What is happening is, TOGAF® is being used in business transformation projects that the ‘framework’ to manage the ‘transformation’, but it only focuses one thing – technology. It doesn’t focus on anything else other than Technology (it almost completely ignores, the other two (2) important aspects of the organisation – People, and Process(es)). It also ignores how to transition the business from the current state, to its desired future state. It effectively put the Technology stakeholders in the drivers set, to dictate to the Business what they think they want and literally throw it over the fence to the Business for them to work out if first it is fit for purpose, and then how to use and implement it.

HOW DOES HOBA® SOLVE THE PROBLEM IN BUSINESS TRANSFORMATION TODAY?

HOBA® solves the 70% failure rate in business transformation problem by addressing the causes that problem in the first place – by putting the Business back into control, to take control back from Technology and into their own hands, using a structured process and framework that was developed WITH the Business, BY the Business, to be USED and OWNED by the Business, putting the control back into their own hands.

WHAT IS THE BIGGEST PROBLEM WITH BUSINESS TRANSFORMATION PROJECTS AND HOW DOES HOBA® HELP?

The biggest problem with business transformation projects is firstly the name. “Business Transformation” is incorrectly called or referred to as “Digital Transformation”. ‘Digital Transformation’ is a misnomer, it is not ‘digital’ per se that is ‘transforming’, it is the ‘Business’ that is transforming, and how it does or is doing that in this period of time is via ‘digital technologies’ (if ‘technology’ isn’t already digital, what were they before?). What this intentional confusion in the marketplace is causing, is it causes is an incorrect bias and focus on the ‘technology aspect’ only of the transformation, which by doing so completely ignores the Business aspects – that’s the Business Operations Stakeholders and their concerns, and the Processes those stakeholders carry out. HOBA® helps by putting the Business back in to control, to be very clear and structured with what is the Vision, Strategy, Objectives and Measures, what stakeholders are involved and need to be involved in the transformation and their decision making authority, the process to manage those decisions, scope and risks; what are the problems they want to address or opportunities they want to take advantage of; what benefits they want to realise from the transformation and when; what the future or Target Operating Model (TOM) needs to look like to achieve their Vision and Strategic Objectives and business benefits, and how and when will the changes be implemented. Everything and nothing more, only doing what needs to be done, to transform the business, not doing what is happening in the marketplace today and that is ‘creating reams and reams of colourful models and diagrams, that while beautiful, are in reality just “interesting but (sadly) useless”.

WHAT IS THE DESIGN PROCESS?

The Design Process is the 6-Step process used to implement HOBA® and manage the transformation from the very start, to the very end, implementation.

WHAT IS THE BIGGEST MISCONCEPTION IN THE MARKETPLACE?

The biggest misconception in the marketplace today with business transformation is that Clients are led to believe that they need ‘reams and reams’ of pretty colourful presentations to transform your business. This is a fallacy. This only creates expensive shelf-ware. What those ‘pretty presentations’ are designed for is to enable the transformation project to keep moving toward its end goal, transforming the Business. What the Clients are led to believe is those ‘pretty presentations are the actual goal of the project, and often celebrated and hang up on the project office wall with great bravado as if they were the goal of the transformation itself! What those ‘pretty presentations’ actually need to be is two (2) things – first, is they need to be understandable, and written in a language that the Business understands, so first they can understand what it and they mean, and then they can agree to it. Then second, then they need to be useful. A lot of Consultants and Consultancy’s wanting to impress their clients with great marketing, pretty presentations and long list of impressive acronyms and latest “it” words, but this just confuses the Client. What happens is the Consultants will present their ‘ideas’ (because that’s what they are, they have had one meeting with the Client, interpreted that into their own words and perspectives, and come back to them several weeks and months later, having not consulted with them through the process, thinking ‘they know their Clients business best (they don’t, the Client does!) and play back their 300+ page power-point presentation that looks impressive), they present it to the Client, the Client has no idea what it means or says (its written in a foreign language, literally), due to the time it’s taken, and the money it has cost at that point, the Client agrees to it in the room, then walks out the room, and completely ignores everything the Consultant(s) said. The transformation goes nowhere. HOBA® solves that problem, refer to the first question above.

HOBA® is trusted by the UK Government, FTSE-100 companies and start-ups to both set up, and also turnaround their failing transformations. HOBA® is used by thousands around to transform their business, and was made public for the first time in late 2018, after over 10+ years in use with private clients, published in The Business Transformation Playbook – How to Implement Your Organisations Target Operating Model (TOM) and Achieve a Zero-Percent Failure Rate Using the 6-Step Agile Framework’, reaching bestseller on Amazon in 6-categories including Project Management and Consulting, and made it onto the Best Business Strategy eBook List of All Time by BookAuthority, at no.30 (March 2021). See News for details.

CAN I READ A PREVIEW OF THE BUSINESS TRANSFORMATION PLAYBOOK?

Yes, you can download a FREE preview to The Business Transformation Playbook here.

ESG: The Key to Sustainable Business Growth and Competitive Advantage | HOBA Tech

By Heath Gascoigne
June 2, 2024
Business Transformation, Enterprise Architecture
Post Views: 473

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In today’s business landscape, ESG (Environmental, Social, and Governance) is no longer just a buzzword—it’s a critical framework for sustainable growth and long-term success. Companies that prioritize ESG are not only enhancing their reputation and resilience but also gaining a competitive edge in the market.

In this article, we will explore what ESG is, why it matters, the tangible benefits companies have seen from its application, and how HOBA Tech is leading the charge in this transformative journey.

Heres what we’ll cover (click the links to skip to the section below):

NB – Click to expand images 📸

What is ESG?

Environmental, Social, and Governance (ESG) refers to the three key factors used to measure the sustainability and ethical impact of an investment in a company. Here’s a breakdown:

Environmental: This criterion examines how a company performs as a steward of nature. It includes energy use, waste management, pollution, natural resource conservation, and the treatment of animals. It also assesses the company's carbon footprint and efforts to combat climate change.
Social: This looks at the company's business relationships. Does it work with suppliers that hold the same values? Does the company donate a percentage of its profits to the local community or encourage employees to perform volunteer work? The social criterion covers labor practices, talent management, product safety, and data protection.
Governance: This involves the company’s leadership, executive pay, audits, internal controls, and shareholder rights. It ensures a company is governed in a way that is ethical, accountable, and transparent.

Why ESG is Important

ESG practices are crucial for several reasons:

Risk Management: Companies that adopt ESG criteria can better manage risks and protect themselves from potential regulatory and environmental liabilities.
Investor Demand: There is a growing demand from investors for sustainable and ethical business practices. Global sustainable investment now tops $30 trillion, up 68% since 2014.
Consumer Preference: Today's consumers are more conscious of the social and environmental impact of their purchases. Companies with strong ESG practices can attract and retain customers who prioritize sustainability.

Benefits of ESG Implementation

Top-Line Growth: Companies with strong ESG propositions can enter new markets and expand in existing ones more easily. For instance, Unilever's Sunlight brand, designed to use less water, outperformed its competitors in water-scarce markets.
Cost Reductions: Effective ESG practices can lead to significant cost savings. 3M's "Pollution Prevention Pays" program has saved the company $2.2 billion since its inception.
Reduced Regulatory and Legal Interventions: Companies with strong ESG frameworks face fewer regulatory hurdles and often benefit from government support. This reduces the risk of fines and enhances strategic freedom.
Employee Productivity Uplift: Companies that excel in ESG can attract and retain top talent, boosting employee motivation and productivity. Firms on Fortune’s “100 Best Companies to Work For” list see higher stock returns due to increased employee satisfaction.
Investment and Asset Optimisation: ESG-focused companies are better at optimizing investments and avoiding stranded assets, leading to better long-term returns. Investing in renewable energy and sustainable practices provides a strategic advantage.

How HOBA Tech Can Help

At HOBA Tech, we specialise in guiding companies through their ESG journey using our proven agile business transformation framework, HOBA (House of Business Architecture).

Our approach ensures that ESG principles are seamlessly integrated into your business model, driving both sustainability and profitability.

We are proud to announce that HOBA Tech was recently announced the 2024 Digital Transformation Awards for our impact on the community through digital transformation. This accolade was awarded for our pioneering work with the Manchester government on the bus reform program, the most significant transport transformation in the UK in the last 40 years.

HOBA Tech's Award for Community Impact

Read the full press release here.

Our Process

Assessment: We begin with a comprehensive assessment of your current ESG practices and identify areas for improvement.
Strategy Development: We help you develop a tailored ESG strategy that aligns with your business goals and stakeholder expectations.
Implementation: Our team supports you through the implementation of ESG initiatives, ensuring they are embedded into your organisation's operations.
Monitoring and Reporting: We set up robust monitoring and reporting systems to track your ESG performance and ensure continuous improvement.

6-Steps to Business Transformation Success

WHAT THE TOP 30% OF ORGANISATIONS KNOW THAT YOU DON’T 👉

💡 HOBA Tech's innovative approach transformed Greater Manchester's bus system, making it more efficient and sustainable. 🌍💡 The Bus Reform Project is a testament to how technology can drive positive community impact. 🚍✨ #DigitalTransformation #ESG #Sustainability 💼🌟

Heath Gascoigne Tweet

Case Study: Integrating ESG Principles in Transport Operations with HOBA

How HOBA Revolutionised Transport Operations with ESG Principles

Our Client, TfGM (Transport for Greater Manchester), embarked on a HOBA agile business transformation journey to revamp its operations and enhance customer experience with a strong emphasis on ESG (Environmental, Social, and Governance) principles.

By adopting agile methodologies and implementing advanced, sustainable technologies, the company was able to streamline its operations, optimize logistics management, and deliver enhanced, eco-friendly services to its customers.

This ESG-focused transformation empowered our client to adapt to the evolving landscape of the transport industry, achieve substantial improvements in its overall business operations, and significantly reduce its environmental impact, while promoting social responsibility and robust governance practices.

These case studies exemplify how HOBA’s holistic framework and methodology, coupled with the expertise of a HOBA business transformation architect, have been instrumental in driving successful transformations in the UK government sector and the transport industry.

If you require further details or information about these case studies, feel free to book a call with us!

Why Choose Us

By choosing HOBA Tech, you’re not just complying with ESG standards—you’re setting your business up for long-term success and resilience.

For more information on how we can support your ESG journey, visit our website.

Business Transformation 101

Confused where to start? Get started right 👉

Conclusion

In conclusion, HOBA Tech’s innovative work on the Manchester Bus Reform Project showcases the transformative power of leveraging the HOBA Agile Business Transformation Framework. This project has not only enhanced the efficiency and sustainability of public transport in Greater Manchester but also set a new standard for community impact and ESG benefits in the transport sector.

We are proud to have been recognized as a finalist in the 2024 Business Awards UK for Digital Transformation – Community Impact. This recognition underscores our commitment to driving positive change through technology and sustainable practices.

To learn more about HOBA Tech and how we can help your organization achieve similar success, visit our website or contact us to discuss how we can support your business transformation journey. Let’s work together to create a sustainable and efficient future.

For more details on our services and success stories, check out our case studies and blog.

🗣️ “Proud to see the tangible ESG benefits from our Bus Reform Project in Greater Manchester. From reduced emissions to improved passenger experiences, this is how digital transformation should work" 🚍🌿 #HOBA #PublicTransport #Innovation #Sustainability

Heath Gascoigne Tweet

FAQs

Q1: What is the HOBA Agile Business Transformation Framework?

A1: The HOBA (House of Business Architecture) Agile Business Transformation Framework is a structured approach that helps organizations achieve their transformation goals. It focuses on aligning business strategies, processes, and technology to drive efficiency, sustainability, and successful outcomes.

Q2: How did HOBA Tech transform the bus transport system in Greater Manchester?

A2: HOBA Tech implemented real-time bus tracking, mobile ticketing, and electric buses using the HOBA Agile Business Transformation Framework. This transformation improved operational efficiency, reduced carbon emissions, and enhanced the passenger experience, making public transport more reliable and sustainable.

Q3: What are the ESG benefits of the Bus Reform Project?

A3: The ESG (Environmental, Social, and Governance) benefits of the Bus Reform Project include significant reductions in carbon emissions due to the introduction of electric buses, improved public transport efficiency, and enhanced community connectivity. These changes have contributed to a more sustainable and eco-friendly public transport system.

Q4: How can HOBA Tech help other organizations achieve similar results?

A4: HOBA Tech specializes in agile business transformation and offers consulting services to help organizations implement effective, sustainable practices. Our expertise in leveraging technology and aligning it with business strategies ensures that companies can achieve their transformation goals and stay ESG compliant.

Q5: Where can I learn more about HOBA Tech's services?

A5: To learn more about our services, visit our website. For detailed insights into our projects and success stories, check out our case studies and blog.

Still got questions?

Explore the Agile Transformation Accelerator training program, HOBA® for Executives, Leading HOBA 1.0, HOBA Principles, and The Agile Business Transformation Framework to deepen your understanding and drive meaningful transformation in your organisation.

Ready to take the next step? Explore our plans and pricing here and embark on a transformative journey with HOBA today.

Together, let’s unlock the potential of your business and pave the way for a future of sustainable growth and innovation.

Thank you for reading this!

Sincerely,

Heath Gascoigne

P.S. If you want to join our Business Transformator community of 2,000+ like-minded Business Transformators, join the community on the Business Transformator Facebook Group here.

P.P.S. If you want to learn more about business transformation, check out The Business Transformation Playbook here.

For more information, visit https://www.hoba.tech

Heath Gascoigne

Hi, I'm Heath, the founder of HOBA TECH and host of The Business Transformation Podcast. I help Business Transformation Consultants, Business Designers and Business Architects transform their and their clients' business and join the 30% club that succeed. Join me on this journey.

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ESG: The Key to Sustainable Business Growth and Competitive Advantage | HOBA Tech

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