BECOME A CERTIFIED HOBA® BUSINESS TRANSFORMATION ARCHITECT
Master the proven framework that makes AI an enabler — not the driver — of lasting transformation.
Transform from consultant to architect with the HOBA method used by UK Government teams and FTSE-100 organisations. Learn a repeatable, outcome-first approach, get hands-on templates, and apply real practice with twice-weekly live Q&A.
BEFORE WE START
If you're here, you are probably looking to transform your business or get better at it. Great! You're in the right place, but you are also probably confused about this term Business Transformation versus Digital Transformation. So, we're going to clear that up, like the way we start any transformation with our own clients, we like to agree the terms so we're all on the same page. So, that said, everything you read on this page (and website, and our training) is about one thing - Business Transformation. There is intentional confusion in the marketplace today, mainly created by those that benefit from it, about what is Business Transformation, and therefore, what is Digital Transformation? So, to be clear:
“Business Transformation is where you transform the Business, often by changing its business, or operating model - meaning the people, process, and today's world it may also be through the use 'digital' technologies to support the people and processes.”
To be explicitly clear when the marketplace use the term Digital Transformation to describe 'what transformation the Business is going through', and using 'digital technologies' as one of the tools to do it - it is not 'technology' that is transforming, it is the Business that is transforming by using 'digital technologies'.
If you are only changing technologies and making them 'digital' (what are they before they are digital?), and not touching the people or processes that technology is there to support in the first place, then you have to ask yourself, “are you doing a 'transformation', or just 'a new system implementation'?”, in which case - that is not really a transformation at all. Most importantly, you not only wouldn't have solved the problems the transformation set out to solve, you in fact would have made them worse, as you now would have wasted time, money and missed opportunities building new 'tech' that looked great, but not fit-for-purpose because it didn't support the people and processes that use it - hence the '70% failure rate in transformation efforts and projects that implement digital technologies'!
So from now on, when you see the term or word(s) 'business transformation', you know that this is how it is defined here, and how it is incorrectly used in the marketplace today.
Heath Gascoigne
Founder & CEO, HOBA TECH
WHY THIS COURSE IS A GAME-CHANGER
This is how to actually do transformation, not markecture
Actionable Training
Learn step-by-step processes you can apply immediately.
Real-World Focus
Case studies from FTSE100 companies and government transformations.
Flexible Learning
Self-paced modules plus live Q&A sessions.
Essential Skills for Real Results
PRACTICAL SKILLS FOR REAL-WORLD RESULTS
How to align stakeholders using the HOBA® framework.
Engage stakeholders with a shared vision using the HOBA® framework.
Best practices for designing a Target Operating Model (TOM).
Design an efficient TOM aligned with business strategy and objectives.
Strategies to identify and deliver quick wins for clients.
Deliver immediate value with strategies for quick client wins.
Your Comprehensive Toolkit
WHAT YOU GET
Access to all HOBA® templates and resources
Gain full access to comprehensive templates and resources for transformation
Live biweekly coaching calls with experts
Join live biweekly coaching calls with industry experts for guidance.
Certification upon completion to boost your credibility
Earn certification upon completion to enhance your credibility and expertise.
Business Transformation Playbook®
Our best seller book The Business Transformation Playbook® in hardcover & digital format
Over 40 bite sized lessons
Over 40 bite sized lessons spread over 8 learning modules cover the 6-step HOBA® method
20 hours+ video content
Over twenty (20) hours of video content accessible 24-7 on demand on any device
GET THE COMPLETE PROGRAM OVERVIEW
Want to review all the details offline or share with your team? Download our comprehensive HOBA® Business Transformation Architect Certification Program Brochure - everything you need to know about the program, methodology, benefits, and investment options in one convenient document.
- • Reviewing program details at your own pace
- • Sharing with colleagues, managers, or decision-makers
- • Comparing with other training options
- • Building your business case for certification
- • Understanding the complete curriculum and ROI
No spam, ever. We respect your privacy and will only send you valuable transformation insights.
HOW TO APPLY IT IMMEDIATELY
If you know you need to transform your business, you're facing one big challenge – How to do that, and get your whole organisation supporting it from start? Thousands of people use our proven method around the world to do exactly that – this is how you can too:
Step 1 — Focus: Map your Vision
Order is important when it comes to business transformation. You have to "Resist the temptation to 'crack on' and get to the 'fun stuff' (i.e. building new stuff)" and skip past this step. Don't! We'll show the first thing you do - how to get focus on your transformation and that's by mapping your vision. Once complete, you'll have everyone on the same page, what success looks like, how you will get there, and how to measure success and your progress towards it.
Step 2 — Control: Put Controls in place
How do you make sure that the transformation goes like clockwork even when if the business requirements change along the way? This is how. We show you how to put a system that helps you control decisions being made at the right time, by the right people, manage risks and scope of the transformation but flexible enough to handle any change along the way.
Step 3 — Analyse: Develop your Baseline
In order to transform your business, you need to have a baseline understanding of the business 'today'. You've been told you need to assess any and everything (that's the old outdated methods, that end in failure). There are key parts of the organisation you need to understand – we call that the Business Architecture. We will introduce you to the Analysis-Design pyramid to help you define the baseline and shortcut this step, getting what you need (and only what you need), fast!
Step 4 — Evaluate: Benefits Mapping
There is a cause-and-effect relationship between implemented changes and benefit realisation. We show you how to map the business changes (people and process) and enables (technology) needed to realise the planned benefits, getting everyone on a level playing field, comparing, agreeing and prioritising changes and benefits on the same terms.
Step 5 — Design: Target Operating Model (TOM)
We show you how to design your TOM that addresses the problems and opportunities in your baseline, using the identified and prioritised changes, that will realise the planned Benefits (you already prioritised) to achieve the Vision, but you need to test it on a small implementation first, through a Pilot, testing the proposed solution (people, process and technology changes) will achieve the required outcome before developing and rolling out the full solution. We teach you how to run that too.
Step 6 — Implement: Road Map
Your design right now is just that, a 'design'. You are only doing half your job if you are not providing a viable and pragmatic plan for implementation. We show you how to develop the plans and roadmaps to not only deliver the design, but implement the physical changes and the plan to realise the Business Benefits too so the Business can track and manage the realisation of the benefits long after you have gone.
HERE'S HOW IT WORKS
The goal is to give you everything you need to take action and get faster results with your business transformation.
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This is a 6-week program. Here's how it will work every week:
- •A 6-week group coaching program designed to help you get the skills to successfully lead your digital transformation as quickly as possible.
- •8 modules, 42 bitesize video lessons, 8 quizzes and 1 Test
- •Over 80 fully-editable templates, checklists and worksheets to help you easily turn what you learn into a step by step action plan.
- •Access to live online group coaching with Heath giving you a total of 16 hours of live group coaching.
- •Access to our private community so you can get the help you need in between our weekly calls.
- •Lifetime access to the lessons for lifetime ie all the videos, lessons, templates and worksheets including updates, you will receive those updates at no additional cost.
LEARNING OBJECTIVES
In this program you will learn how to lead your business transformation to success. You will walk away with:
Skills
You will learn the skills to lead your digital transformation
Knowledge
You will acquire the knowledge of the proven HOBA® method
Live Q&A
Bi-weekly Q&A with founder & HOBA® creator, Heath Gascoigne
Quizzes
Fun and engaging quizzes to re-enforce your learning
Drip Feed
6-week drip feed content so you are not overwhelmed
Action Items
Interactive Action Items to train your accountable muscle
Designed for Industry Leaders
WHO IS THIS FOR
Transformation Consultants
Wanting to elevate their client offerings.
Transformation Managers
Seeking to streamline and optimize internal processes.
Transformation Leaders
Focused on driving measurable change within organizations.
COURSE OVERVIEW
Contains 8 modules, 42 lessons, 42 videos, 8 quizzes and 1 test.
Aligns the Business with the Strategy
HOBA® provides the framework and design process to develop not just the design of the Organisations Target Operating Model (TOM), but manage the implementation of the physical Business Architecture so it is aligned with the design of the TOM.
Provides Visibility & Transparency
HOBA® provides visibility and transparency of the process (and activities) to design and to implement the TOM, but most importantly also manage the changes throughout the design process from concept to implementation ensures all parts of the Transformation are aligned at all times.
Aligned to Industry Standards
HOBA® is aligned with industry standards and best practices in Enterprise Architecture, Programme and Project Management, Business Process, and Benefits Realisation Management, this ensures efficient and effective work at minimum waste, saving you time and money.
IS THIS PROGRAM FOR YOU?
We believe Organisations don't have a problem with generating ideas for business transformation. They have a problem implementing them. This program is for you if:
Transformation Planning
You know you need to transform but you need help getting started and mobilising your transformation
Transformation Roadmap
You've made the decision to transform but you need help setting up & structuring your transformation
Transformation Delivery
You've started your transformation but throwing more money & bodies at it but not going any faster
BASED ON THE PROVEN 6-STEP METHOD
This training is based on our bestseller book The Business Transformation Playbook® and HOBA® (House of Business Architecture®) 6-Step Agile Business Transformation framework:
Step 1 — Focus
The first step in the organisations transformation journey is to get focus, agree the Vision and common language.
Step 2 — Control
The second step in the organisations transformation journey is control, but the right level that doesn't stifle the transformation.
Step 3 — Analyse
The third step in the organisations transformation journey is analyse - agreeing the problems & opportunities.
Step 4 — Evaluate
The fourth step in the organisations transformation journey is evaluate - evaluate the benefits & changes at stake.
Step 5 — Design
The fifth step in the organisations transformation is design - design the target operating model that addresses the problems & opportunities.
Step 6 — Implement
The sixth step in the organisations journey is implement - implement the physical TOM to realise the planned benefits & achieve the Vision.
40+ INSTRUCTOR-LED VIDEO LESSONS
Watch the FREE preview videos. Try the Closed Captions (CC) and controls to adjust the speed!
Step 1 — Focus
In Week One we teach you the first step – Step-1 in the Design Process (3mins).
Step 2 — Control
In Week Two we teach you the second step – Step-2 in the Design Process (4mins).
Step 3 — Analyse
This preview is the Process Modeling and Mapping Masterclass lesson (24mins)
Step 4 — Evaluate
This preview is the Benefit Model introduction lesson (8mins).
Step 5 — Design
In Week Five we teach you the fifth step – Step-5 in the Design Process (4mins)
Step 6 — Implement
This preview is the Project Mapping lesson (19mins)
HERE'S WHAT YOU CAN EXPECT
Here's a sneak peak inside. Watch this lesson - 'How the Program Works' to give you a little hint of what you can expect how we help you gain the business transformation skills needed to stay ahead of the competition in this 6-week online course!
WHAT'S IN IT
Each module is released weekly, allowing a flexible but structured approach to learning. You'll be supported as you engage in individual activities and group discussions.
Introduction
Foundations & Basic Concepts First we get you on the same page, and a common understanding of why a structured agile approach is necessary to transform today's organisations, the 6-Step agile HOBA method and set your goals to get the most out of the training and beyond.
Focus
Define the Business Motivation Model Focus is about defining the Business Motivation Model, and addresses the WHY aspect of the Why, Who, What, Where, How and When? questions asked of the business and business transformation.
Control
Define the Governance Model Control is about defining and establishing the Governance Model, and addresses the WHO aspect of the Why, Who, What, Where, How and When? questions asked of the business and business transformation.
Analyse
Define the Current Operating Model Analyse is about defining the Current Operating Model, and addresses the WHAT aspect of the Why, Who, What, Where, How and When? questions asked of the business and business transformation.
Evaluate
Define the Benefits Model Evaluate is about defining the Benefits Model and addresses the (second) WHY aspect of the Why, Who, What, Where, How and When? questions asked of the business and business transformation.
Design
Define the Target Operating Model Design is about defining the Target Operating Model (TOM) and addresses the WHERE and HOW aspects of the Why, Who, What, Where, How and When? questions asked of the business and business transformation.
Implement
Define the Road Map Model Implement is about defining the Road Map Model and addresses the WHEN aspect of the Why, Who, What, Where, How and When? questions asked of the business and business transformation.
Action
Putting it all together You're done the training, completed the exercises now it's time to hit the road. Your Kanban, requirements, documentation are already setup, just copy and paste and you're ready to go!
CERTIFICATE + BADGE
Certified HOBA Business Architect® (CHBA®)
Upon successful completion of the program, participants will be awarded their digital certificate + badge by HOBA TECH verified by Accredible.
(*) Annual licence renewal fee $25 waived for fully paid members of HOBA Community or HOBA Partner Program.
- ✓Join the top 30% of successful transformational companies and become a master of the modern method
- ✓Take control of your business transformation journey
- ✓Gain a competitive edge in your industry
- ✓Earn 20x Scrum Alliance SEUs on Completion!
WHO SHOULD GET CERTIFIED
Transformation Consultants
Grow in your career and get everyone else in your company on the same page, and speaking the same language
Team Leads
There's nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.
Directors & VPs
Give your manager and employees the training they need, so you can stay focused on strategy and execution.
Agency Owners
When your team can truly deliver the goods, you can truly service clients... and increase billable hours.
Founders & CEOs
Running a business is hard enough without also having to worry about sales and marketing, so let us worry about it, instead.
WHY SHOULD YOU GET CERTIFIED
If you're an individual...
...this certification will set you apart from the pack. Unlike everyone else who simply calls themselves a “business transformation expert”, you'll have the certificate and the badge to prove it, from a source that businesses trust. More importantly, it will make you a better transformator.
Why? Because you're receiving the exact same training you would receive as an employee at HOBA TECH. These are the same change & business transformation strategies our team uses with our clients to discover, design and deliver their business transformations, taught by our Founder & CEO, Heath Gascoigne.
- ✓Enhance your career (or start a new one)
- ✓Learn the framework and methodology (that actually works)
- ✓Expand your skill set, distance yourself from the competition, and jump to a higher pay grade
If you're a business owner...
...maybe you don't need the certification. But what about your team? Do you know for a fact that they're up to speed on the latest and greatest framework trusted to setup and turn around some of the biggest transformation programs in the UK?
If you're not sure, or if you just want to receive the exact same training the team at HOBA TECH receives, then get them certified! They'll love the fact that you're investing in them, and you'll love the fact that they're performing at their highest level possible for your company.
If you're an Agency or other Business Transformation professional, then you already know how important certifications are to distancing yourself from the competition. And who knows? It might even help you claim higher fees for the work you're already doing.
WHAT STUDENTS SAY
Here is a small sample of hundreds of students who have taken our course say...
Unlocked 15yrs frustration in big digital and business transformation projects in 1-week!
“HOBA method has really simplified the complexity of business transformation and I had already implemented on my current client now”
Dipen Patel
Senior Agile Project Manager and Enterprise Architect Consultant blown away!
“HOBA actually blew my mind, as an actual Enterprise Architect, HOBA demystified Business Architecture, renewed confidence and hitting the market!”
Philip Oderinio
More than doubled salary from $65K to $160K in less than 1-year!
“Would I recommend this course for someone moving into a strategy consultancy role? Absolutely!”
Gunoor Singh
I have cleared all my queries about Business Transformation, thanks to HOBA's Agile Accelerator Course!
“It's going to be wonderful time after going thru this program – business transformation is going to be much more easier now.”
Srinivasan Chellavel
Life-Changing Journey from Enterprise Architect to Agile Transformation!
“I'd highly recommend the course. You get a lot of value and direct access to Heath to help embed the tools & techniques into your daily lives!”
Jon Martin
Want more proof? Read more testimonials here.
ABOUT YOUR INSTRUCTOR
Heath Gascoigne is the founder of HOBA TECH, creator of HOBA® and author of The Business Transformation Playbook®.
Heath has worked on some of the largest digital transformations in the world, called into rescue some high profile programmes, where it was almost always the same problem. Although no shortage of money, resources or motivation, the organisation (and programme) had the wrong approach.
Heath developed HOBA® as the remedy to the failing programmes he was called into rescue and published it for the first time in early 2019 in The Business Transformation Playbook®, which reached bestseller on Amazon including #1 in Project Management and Consulting, and is now sold in over 13 countries around the world.
30-DAY RESULTS GUARANTEE
We want to make this a complete no-brainer for you with zero risk.
Complete the HOBA® Certification program, implement the methodology in a real transformation project, and if you don't see measurable improvement in your results within 30 days, let us know and we'll give you a 100% refund. You can even keep your access to The Business Transformation Playbook and all course materials!
That's right – we'll give you access to everything for 30 days and will commit 100% to helping you succeed.
Important: How quickly you transform your projects and advance your career depends on where you are right now and how much effort you put into implementing what you learn. Some professionals see results immediately, others take the full 30 days to fully integrate the methodology. There's no rush. Mastering business transformation is not the end game, it's a milestone to a much bigger goal – positioning yourself as a premium transformation expert who delivers results that matter. The program will give you everything you need to succeed: proven methodology, professional software, and ongoing support.
See our complete refund policy →Guarantee
YOUR INVESTMENT IN TRANSFORMATION EXCELLENCE
Risk-Free Guarantee: Complete the 6-week program and implement HOBA methodology. If you don't see measurable improvement in your transformation results within 30 days, we'll refund every penny.
One-Time Payment
Includes Lifetime community access
- ✓One-time payment
- ✓All templates
- ✓Certificate & badge
- ✓30-day HOBA Pro
HAVE QUESTIONS?
Still have questions? Then these may help:
READY TO LEAD TRANSFORMATIONS THAT MATTER?
Choose the pricing option that works best for you and start your journey today. Still have questions or need guidance? Speak with our team to ensure this program is the right fit for you.