WHY IS THERE SUCH A HIGH FAILURE RATE IN BUSINESS TRANSFORMATION TODAY?

The true number of business transformation project failure is underreported. Depending on which research you follow, the figure is between 70% – 80% of business transformation projects end in failure. There is five (5) main causes in business transformation failure are – lack of stakeholder involvement, lack of senior stakeholder support, changing requirement, incomplete requirements and poor planning.

WHAT IS WRONG WITH EXISTING APPROACHES?

Nothing. They are good at the purpose they were designed for, except they are now used for a different purpose, and that is not the original purpose they were designed for. Look at TOGAF® (The Open Group Architecture Framework) for example – it’s a framework for managing ‘technology’ or ‘technology changes’. It is not surprising, it was written by a “technology standards company”. They know and understand technology. What is happening is, TOGAF® is being used in business transformation projects that the ‘framework’ to manage the ‘transformation’, but it only focuses one thing – technology. It doesn’t focus on anything else other than Technology (it almost completely ignores, the other two (2) important aspects of the organisation – People, and Process(es)). It also ignores how to transition the business from the current state, to its desired future state. It effectively put the Technology stakeholders in the drivers set, to dictate to the Business what they think they want and literally throw it over the fence to the Business for them to work out if first it is fit for purpose, and then how to use and implement it.

HOW DOES HOBA® SOLVE THE PROBLEM IN BUSINESS TRANSFORMATION TODAY?

HOBA® solves the 70% failure rate in business transformation problem by addressing the causes that problem in the first place – by putting the Business back into control, to take control back from Technology and into their own hands, using a structured process and framework that was developed WITH the Business, BY the Business, to be USED and OWNED by the Business, putting the control back into their own hands.

WHAT IS THE BIGGEST PROBLEM WITH BUSINESS TRANSFORMATION PROJECTS AND HOW DOES HOBA® HELP?

The biggest problem with business transformation projects is firstly the name. “Business Transformation” is incorrectly called or referred to as “Digital Transformation”. ‘Digital Transformation’ is a misnomer, it is not ‘digital’ per se that is ‘transforming’, it is the ‘Business’ that is transforming, and how it does or is doing that in this period of time is via ‘digital technologies’ (if ‘technology’ isn’t already digital, what were they before?). What this intentional confusion in the marketplace is causing, is it causes is an incorrect bias and focus on the ‘technology aspect’ only of the transformation, which by doing so completely ignores the Business aspects – that’s the Business Operations Stakeholders and their concerns, and the Processes those stakeholders carry out. HOBA® helps by putting the Business back in to control, to be very clear and structured with what is the Vision, Strategy, Objectives and Measures, what stakeholders are involved and need to be involved in the transformation and their decision making authority, the process to manage those decisions, scope and risks; what are the problems they want to address or opportunities they want to take advantage of; what benefits they want to realise from the transformation and when; what the future or Target Operating Model (TOM) needs to look like to achieve their Vision and Strategic Objectives and business benefits, and how and when will the changes be implemented. Everything and nothing more, only doing what needs to be done, to transform the business, not doing what is happening in the marketplace today and that is ‘creating reams and reams of colourful models and diagrams, that while beautiful, are in reality just “interesting but (sadly) useless”.

WHAT IS THE DESIGN PROCESS?

The Design Process is the 6-Step process used to implement HOBA® and manage the transformation from the very start, to the very end, implementation.

WHAT IS THE BIGGEST MISCONCEPTION IN THE MARKETPLACE?

The biggest misconception in the marketplace today with business transformation is that Clients are led to believe that they need ‘reams and reams’ of pretty colourful presentations to transform your business. This is a fallacy. This only creates expensive shelf-ware. What those ‘pretty presentations’ are designed for is to enable the transformation project to keep moving toward its end goal, transforming the Business. What the Clients are led to believe is those ‘pretty presentations are the actual goal of the project, and often celebrated and hang up on the project office wall with great bravado as if they were the goal of the transformation itself! What those ‘pretty presentations’ actually need to be is two (2) things – first, is they need to be understandable, and written in a language that the Business understands, so first they can understand what it and they mean, and then they can agree to it. Then second, then they need to be useful. A lot of Consultants and Consultancy’s wanting to impress their clients with great marketing, pretty presentations and long list of impressive acronyms and latest “it” words, but this just confuses the Client. What happens is the Consultants will present their ‘ideas’ (because that’s what they are, they have had one meeting with the Client, interpreted that into their own words and perspectives, and come back to them several weeks and months later, having not consulted with them through the process, thinking ‘they know their Clients business best (they don’t, the Client does!) and play back their 300+ page power-point presentation that looks impressive), they present it to the Client, the Client has no idea what it means or says (its written in a foreign language, literally), due to the time it’s taken, and the money it has cost at that point, the Client agrees to it in the room, then walks out the room, and completely ignores everything the Consultant(s) said. The transformation goes nowhere. HOBA® solves that problem, refer to the first question above.

HOBA® is trusted by the UK Government, FTSE-100 companies and start-ups to both set up, and also turnaround their failing transformations. HOBA® is used by thousands around to transform their business, and was made public for the first time in late 2018, after over 10+ years in use with private clients, published in The Business Transformation Playbook – How to Implement Your Organisations Target Operating Model (TOM) and Achieve a Zero-Percent Failure Rate Using the 6-Step Agile Framework’, reaching bestseller on Amazon in 6-categories including Project Management and Consulting, and made it onto the Best Business Strategy eBook List of All Time by BookAuthority, at no.30 (March 2021). See News for details.

CAN I READ A PREVIEW OF THE BUSINESS TRANSFORMATION PLAYBOOK?

Yes, you can download a FREE preview to The Business Transformation Playbook here.

Partner Program Benefits

Why Partner With HOBA Tech?

Join a partner program built for modern business transformation. As a HOBA Tech partner, you’ll access tools, training, and recurring revenue that puts you ahead of the competition.

Already a Certified HOBA Partner? Access the Portal here

What Makes the HOBA Partner Program Different?

Purpose-Built Framework

Replace outdated models like TOGAF or SAFe with a practical, agile, business-led approach.

Multi-Revenue Model

Earn from software sales, training programs, and consulting engagements.

Flexible
Tiers

From solo to boutique or global agency, there’s a partnership level designed for every stage of your growth.

Full
Enablement

You get access to everything you need to deliver and scale (tools, templates, training).

Benefits by Partner Type

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Certified in HOBA® Framework
Listed on HOBA.tech Partner Directory
Earn up to 25% recurring commission
Run your own HOBA training events (Silver+)
Partner-exclusive events, campaigns, and templates
Access to HOBA Pro, AI tools, and frameworks
Monthly strategy calls & sales support

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Earn up to 15% referral commissions
No certification required
Promote HOBA courses, software & programs
Real-time dashboard & link tracking
Access to marketing banners, email templates, and video content

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Deliver real business transformation with our proven framework. Get trained, certified, and licensed to implement HOBA® with clients as a trusted transformation expert.

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Earn commission by sharing HOBA Tech with your network. Refer leads, courses, or licenses and get rewarded — no delivery required, just connections.

Strategic
Partner

Partner with us to embed HOBA® into your consulting, product, or enterprise solutions. Collaborate on sales, marketing, or delivery to scale together.

PARTNER Requirements


Partner application and approval
Partner agreement
Annual business plan	N/A	N/A	Suggested	Required
Quarterly business reviews	N/A	N/A	Suggested	Required
Revenue goals	N/A	N/A	$100,000 annually*	By invite only

Our partner program offers four tiers with increasing benefits. Partners in each of the levels are allowed access to program resources and benefits specifically designed for that tier.

PARTNER BENEFITS

HOBA TECH Partners are dedicated to achieving successful customer outcomes. HOBA TECH provides flexible partner models to give partners the support they need, anywhere along their HOBA Agile Digital Business Transformation. HOBA TECH Partners also have special access to HOBA TECH intellectual property, toolkits, enablement, and downloads to assist with their implementations.

HOBA TECH Partners leverage authorised courseware to expand upon or build an existing training business and are equipped to help their customers achieve better alignment, cadence and collaboration across the whole organisation.

Add New
Listing in the HOBA TECH Partner Directory with a hyperlink to Partner website
Partner Directory entry access via hoba.tech
License to co-brand website with HOBA TECH Partner logo
Access to the Partner Branding Kit and HOBA TECH marketing collateral for promoting Partner's business
Eligible to submit thought leadership articles to the HOBA® Blog Transformology®
Access to the HOBA TECH Partner Portal
Admittance to Partner-only events such as the monthly HOBA® Partner Call
Eligible to attend the HOBA® Summit Partner Day
Eligible to exhibit at HOBA® Summits
Access to Partner Enablement training
Deal Registration

Your INVESTMENT

$5000

$ 2500 First Year

Listing on Partner Directory
Partner Directory Entry Access
Licence to co-brand website
Partner-Branding Kit
Submit Articles to HOBA Blog
Access to Partner Portal
Admission to Monthly Partner Calls
Attend Summit Partner Days
Exhibit at Partner Days
Partner Enablement Training
Minimum 1x Certified HOBA Business Architect*

50% OFF

$12000

$ 6000 First Year

Listing on Partner Directory
Partner Directory Entry Access
Licence to co-brand website
Partner-Branding Kit
Submit Articles to HOBA Blog
Access to Partner Portal
Admission to Monthly Partner Calls
Attend Summit Partner Days
Exhibit at Partner Days
Partner Enablement Training
Listing HOBA Events on Training Calendar
1x Eligible nomination to HOBA Train-the-Trainer Program
Minimum 3x Certified HOBA Business Architects*

50% OFF

$24000

$ 12000 First Year

Listing on Partner Directory
Partner Directory Entry Access
Licence to co-brand website
Partner-Branding Kit
Submit Articles to HOBA Blog
Access to Partner Portal
Admission to Monthly Partner Calls
Attend Summit Partner Days
Exhibit at Partner Days
Partner Enablement Training
Listing HOBA Events on Training Calendar
2x Eligible nominations to HOBA Train-the-Trainer Program
Priority Access HOBA Leaders for Consulting + Speaking
Eligible to teach Implementing HOBA® classes
Digital Badge
Minimum 5x Certified HOBA Business Architects*

50% OFF

$30000

$ 15000 First Year

Listing on Partner Directory
Partner Directory Entry Access
Licence to co-brand website
Partner-Branding Kit
Submit Articles to HOBA Blog
Access to Partner Portal
Admission to Monthly Partner Calls
Attend Summit Partner Days
Exhibit at Partner Days
Partner Enablement Training
Listing HOBA Events on Training Calendar
2x Eligible nominations to HOBA Train-the-Trainer Program
Priority Access HOBA Leaders for Consulting + Speaking
Eligible to teach Implementing HOBA® classes
Digital Badge
Minimum 5x Certified HOBA Business Architects*
Lead Sharing
Priority website listing

INVITE ONLY

Dreams work when the team works!

Partner with HOBA TECH and accelerate business transformation. The HOBA Partner Program offer you tools to develop, market and promote your skills as a HOBA Certified Partner!

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