Having accumulated over a decade-and-a-half of experience and education including his MBA, TOGAF® Practitioner certified Enterprise Architect, Lean Six Sigma Black Belt, Certified Scrum Master (to name a few) as well as working for some of the biggest financial institutions, government agencies and alongside some of the biggest consultancies in the world, and now having his contract unexpectedly terminated but not for ‘underperforming’ but clearly ‘overperforming’, and watching his own work replayed back to him, as their own, he thought, now is the time to fully venture out on his own!

When that happened (and no less, for a second time), Heath teamed with his good friend Syed, a former MBA buddy, to do what the pair had been ‘kicking the idea around about starting something together’, that now is the time to “just do it”.

Syed, an Enterprise Architect, founder of several successful start-ups including a market leading eLearning platform, set off to change the industry for the better. Noticing the markets lack understanding of Business Architecture, and having a strong available capability to develop a eLearning platform, Heath, as an active and passionate member of the Business Architecture industry body set off to their European conference, to pitch the idea of being their eLearning provider to go with their certification programme they only just released.

At the conference, Heath observed not only was there a lack of eLearning providers (there was none, and no preferred provider programme), but the self-proclaimed “market leading” tools that were being pedalled to the conference participants by the software vendors outside the conference rooms where not only so complicated and technical, they were really re-purposed software development tools masquerading as Business Architecture tools, and were not fit-for-purpose.