HOBA Tech Partners with Cigna Health to Transform US Healthcare 🏥

A Strategic Partnership to Revolutionize Business Transformation

HOBA Tech: Driving Success Amid Healthcare Industry Transformation

 

HOBA Tech is proud to announce its latest partnership with Cigna Health, with our founder and CEO, Heath Gascoigne, joining as Senior Advisor (Architecture). In this role, Heath will support Cigna’s newly established Strategic Alignment function, helping to build internal business transformation and business architecture capabilities to ensure success in a rapidly evolving healthcare landscape.

This announcement comes at a pivotal time, as regulatory changes and global shifts—such as President Trump’s sweeping industry overhauls, the Department of Government Efficiency led by Elon Musk and Vivek Ramaswamy, and Robert F. Kennedy Jr.’s healthcare reforms—promise to reshape the industry.

  Read the full press release here.

Our collaboration with Cigna supports the launch of HOBA Pro

 Our work with Cigna complements the upcoming launch of HOBA Pro, our AI-driven business transformation platform. Designed to help organizations overcome the 70% failure rate in business transformation projects, HOBA Pro is a game-changer in aligning strategy, capabilities, and delivery. Its versatility and scalability make it ideal for tackling complex challenges across industries and geographies.

🚀 "Excited to partner with @Cigna and help build their strategic alignment and transformation capabilities! Together, we're making healthcare better for all. 🌟💡 #BusinessTransformation #HealthcareInnovation #HOBA – Heath Gascoigne, Founder & CEO, HOBA Tech

Heath Gascoigne Tweet

Join the top 30% of organisations succeeding in business transformation

 Join the top 30% of organisations succeeding in business transformation. Visit our training to learn more about how HOBA Tech is driving global change and helping organisations achieve their transformation goals—first time, on time.

🚀 "Launching HOBA Pro while partnering with @Cigna is a game-changer! Let’s transform healthcare and drive success first time, on time" 🛠️🚀 #HOBA #AgileTransformation #USHealthcare – Heath Gascoigne, Founder & CEO, HOBA Tech

Heath Gascoigne Tweet

Why Choose HOBA Tech® for Your Business Transformation?

 

At HOBA Tech®, we specialise in helping organisations achieve transformation success—first time, on time. Our proven HOBA® framework addresses the core challenges of business transformation, aligning strategy, capabilities, and delivery to ensure sustainable results. With over 15 years of experience, HOBA has empowered businesses worldwide to overcome the 70% failure rate in transformation projects.

Here’s why leading organizations like Cigna Health choose HOBA Tech®:

• Proven Results: Our framework has been used by hundreds of companies and thousands of practitioners globally to drive measurable outcomes.
• Versatility Across Industries: From healthcare to finance and beyond, HOBA is adaptable to meet the unique challenges of any sector.
• Agile Approach: We embrace agility, ensuring rapid iteration and alignment between strategy and execution.
• AI-Driven Innovation: Our upcoming platform, HOBA Pro, leverages AI to streamline transformation, offering actionable insights and data-driven decisions.

Whether you’re navigating industry overhauls, regulatory changes, or internal transformation, HOBA Tech® is your trusted partner to join the top 30% of successful transformations. Let’s transform your business together.

Discover more at www.hoba.tech.