WHY IS THERE SUCH A HIGH FAILURE RATE IN BUSINESS TRANSFORMATION TODAY?

The true number of business transformation project failure is underreported. Depending on which research you follow, the figure is between 70% – 80% of business transformation projects end in failure. There is five (5) main causes in business transformation failure are – lack of stakeholder involvement, lack of senior stakeholder support, changing requirement, incomplete requirements and poor planning.

WHAT IS WRONG WITH EXISTING APPROACHES?

Nothing. They are good at the purpose they were designed for, except they are now used for a different purpose, and that is not the original purpose they were designed for. Look at TOGAF® (The Open Group Architecture Framework) for example – it’s a framework for managing ‘technology’ or ‘technology changes’. It is not surprising, it was written by a “technology standards company”. They know and understand technology. What is happening is, TOGAF® is being used in business transformation projects that the ‘framework’ to manage the ‘transformation’, but it only focuses one thing – technology. It doesn’t focus on anything else other than Technology (it almost completely ignores, the other two (2) important aspects of the organisation – People, and Process(es)). It also ignores how to transition the business from the current state, to its desired future state. It effectively put the Technology stakeholders in the drivers set, to dictate to the Business what they think they want and literally throw it over the fence to the Business for them to work out if first it is fit for purpose, and then how to use and implement it.

HOW DOES HOBA® SOLVE THE PROBLEM IN BUSINESS TRANSFORMATION TODAY?

HOBA® solves the 70% failure rate in business transformation problem by addressing the causes that problem in the first place – by putting the Business back into control, to take control back from Technology and into their own hands, using a structured process and framework that was developed WITH the Business, BY the Business, to be USED and OWNED by the Business, putting the control back into their own hands.

WHAT IS THE BIGGEST PROBLEM WITH BUSINESS TRANSFORMATION PROJECTS AND HOW DOES HOBA® HELP?

The biggest problem with business transformation projects is firstly the name. “Business Transformation” is incorrectly called or referred to as “Digital Transformation”. ‘Digital Transformation’ is a misnomer, it is not ‘digital’ per se that is ‘transforming’, it is the ‘Business’ that is transforming, and how it does or is doing that in this period of time is via ‘digital technologies’ (if ‘technology’ isn’t already digital, what were they before?). What this intentional confusion in the marketplace is causing, is it causes is an incorrect bias and focus on the ‘technology aspect’ only of the transformation, which by doing so completely ignores the Business aspects – that’s the Business Operations Stakeholders and their concerns, and the Processes those stakeholders carry out. HOBA® helps by putting the Business back in to control, to be very clear and structured with what is the Vision, Strategy, Objectives and Measures, what stakeholders are involved and need to be involved in the transformation and their decision making authority, the process to manage those decisions, scope and risks; what are the problems they want to address or opportunities they want to take advantage of; what benefits they want to realise from the transformation and when; what the future or Target Operating Model (TOM) needs to look like to achieve their Vision and Strategic Objectives and business benefits, and how and when will the changes be implemented. Everything and nothing more, only doing what needs to be done, to transform the business, not doing what is happening in the marketplace today and that is ‘creating reams and reams of colourful models and diagrams, that while beautiful, are in reality just “interesting but (sadly) useless”.

WHAT IS THE DESIGN PROCESS?

The Design Process is the 6-Step process used to implement HOBA® and manage the transformation from the very start, to the very end, implementation.

WHAT IS THE BIGGEST MISCONCEPTION IN THE MARKETPLACE?

The biggest misconception in the marketplace today with business transformation is that Clients are led to believe that they need ‘reams and reams’ of pretty colourful presentations to transform your business. This is a fallacy. This only creates expensive shelf-ware. What those ‘pretty presentations’ are designed for is to enable the transformation project to keep moving toward its end goal, transforming the Business. What the Clients are led to believe is those ‘pretty presentations are the actual goal of the project, and often celebrated and hang up on the project office wall with great bravado as if they were the goal of the transformation itself! What those ‘pretty presentations’ actually need to be is two (2) things – first, is they need to be understandable, and written in a language that the Business understands, so first they can understand what it and they mean, and then they can agree to it. Then second, then they need to be useful. A lot of Consultants and Consultancy’s wanting to impress their clients with great marketing, pretty presentations and long list of impressive acronyms and latest “it” words, but this just confuses the Client. What happens is the Consultants will present their ‘ideas’ (because that’s what they are, they have had one meeting with the Client, interpreted that into their own words and perspectives, and come back to them several weeks and months later, having not consulted with them through the process, thinking ‘they know their Clients business best (they don’t, the Client does!) and play back their 300+ page power-point presentation that looks impressive), they present it to the Client, the Client has no idea what it means or says (its written in a foreign language, literally), due to the time it’s taken, and the money it has cost at that point, the Client agrees to it in the room, then walks out the room, and completely ignores everything the Consultant(s) said. The transformation goes nowhere. HOBA® solves that problem, refer to the first question above.

HOBA® is trusted by the UK Government, FTSE-100 companies and start-ups to both set up, and also turnaround their failing transformations. HOBA® is used by thousands around to transform their business, and was made public for the first time in late 2018, after over 10+ years in use with private clients, published in The Business Transformation Playbook – How to Implement Your Organisations Target Operating Model (TOM) and Achieve a Zero-Percent Failure Rate Using the 6-Step Agile Framework’, reaching bestseller on Amazon in 6-categories including Project Management and Consulting, and made it onto the Best Business Strategy eBook List of All Time by BookAuthority, at no.30 (March 2021). See News for details.

CAN I READ A PREVIEW OF THE BUSINESS TRANSFORMATION PLAYBOOK?

Yes, you can download a FREE preview to The Business Transformation Playbook here.

HOBA Tech Partners with Cigna Health to Transform US Healthcare 🏥

November 16, 2024
News
Post Views: 1,604

A Strategic Partnership to Revolutionize Business Transformation

HOBA Tech: Driving Success Amid Healthcare Industry Transformation

HOBA Tech is proud to announce its latest partnership with Cigna Health, with our founder and CEO, Heath Gascoigne, joining as Senior Advisor (Architecture). In this role, Heath will support Cigna’s newly established Strategic Alignment function, helping to build internal business transformation and business architecture capabilities to ensure success in a rapidly evolving healthcare landscape.

This announcement comes at a pivotal time, as regulatory changes and global shifts—such as President Trump’s sweeping industry overhauls, the Department of Government Efficiency led by Elon Musk and Vivek Ramaswamy, and Robert F. Kennedy Jr.’s healthcare reforms—promise to reshape the industry.

Read the full press release here.

Our collaboration with Cigna supports the launch of HOBA Pro

Our work with Cigna complements the upcoming launch of HOBA Pro, our AI-driven business transformation platform. Designed to help organizations overcome the 70% failure rate in business transformation projects, HOBA Pro is a game-changer in aligning strategy, capabilities, and delivery. Its versatility and scalability make it ideal for tackling complex challenges across industries and geographies.

🚀 "Excited to partner with @Cigna and help build their strategic alignment and transformation capabilities! Together, we're making healthcare better for all. 🌟💡 #BusinessTransformation #HealthcareInnovation #HOBA – Heath Gascoigne, Founder & CEO, HOBA Tech

Heath Gascoigne Tweet

Join the top 30% of organisations succeeding in business transformation

Join the top 30% of organisations succeeding in business transformation.

Visit our training to learn more about how HOBA Tech is driving global change and helping organisations achieve their transformation goals—first time, on time.

🚀 "Launching HOBA Pro while partnering with @Cigna is a game-changer! Let’s transform healthcare and drive success first time, on time" 🛠️🚀 #HOBA #AgileTransformation #USHealthcare – Heath Gascoigne, Founder & CEO, HOBA Tech

Heath Gascoigne Tweet

Why Choose HOBA Tech® for Your Business Transformation?

At HOBA Tech®, we specialise in helping organisations achieve transformation success—first time, on time. Our proven HOBA® framework addresses the core challenges of business transformation, aligning strategy, capabilities, and delivery to ensure sustainable results. With over 15 years of experience, HOBA has empowered businesses worldwide to overcome the 70% failure rate in transformation projects.

Here’s why leading organizations like Cigna Health choose HOBA Tech®:

Proven Results: Our framework has been used by hundreds of companies and thousands of practitioners globally to drive measurable outcomes.
Versatility Across Industries: From healthcare to finance and beyond, HOBA is adaptable to meet the unique challenges of any sector.
Agile Approach: We embrace agility, ensuring rapid iteration and alignment between strategy and execution.
AI-Driven Innovation: Our upcoming platform, HOBA Pro, leverages AI to streamline transformation, offering actionable insights and data-driven decisions.

Whether you’re navigating industry overhauls, regulatory changes, or internal transformation, HOBA Tech® is your trusted partner to join the top 30% of successful transformations. Let’s transform your business together.

Discover more at www.hoba.tech.

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HOBA Tech Partners with Cigna Health to Transform US Healthcare 🏥

A Strategic Partnership to Revolutionize Business Transformation

HOBA Tech: Driving Success Amid Healthcare Industry Transformation

Our collaboration with Cigna supports the launch of HOBA Pro

Join the top 30% of organisations succeeding in business transformation

Why Choose HOBA Tech® for Your Business Transformation?

Register for our newsletter: Business Transformation News in your mailbox

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FCA programme updates: DFU capability, ESG ratings regime & financial-crime TOM — and how HOBA Tech contributed

Heath Gascoigne named Digital Transformation CEO of the Year 2025 by CEO Monthly

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