WHY IS THERE SUCH A HIGH FAILURE RATE IN BUSINESS TRANSFORMATION TODAY?

The true number of business transformation project failure is underreported. Depending on which research you follow, the figure is between 70% – 80% of business transformation projects end in failure. There is five (5) main causes in business transformation failure are – lack of stakeholder involvement, lack of senior stakeholder support, changing requirement, incomplete requirements and poor planning.

WHAT IS WRONG WITH EXISTING APPROACHES?

Nothing. They are good at the purpose they were designed for, except they are now used for a different purpose, and that is not the original purpose they were designed for. Look at TOGAF® (The Open Group Architecture Framework) for example – it’s a framework for managing ‘technology’ or ‘technology changes’. It is not surprising, it was written by a “technology standards company”. They know and understand technology. What is happening is, TOGAF® is being used in business transformation projects that the ‘framework’ to manage the ‘transformation’, but it only focuses one thing – technology. It doesn’t focus on anything else other than Technology (it almost completely ignores, the other two (2) important aspects of the organisation – People, and Process(es)). It also ignores how to transition the business from the current state, to its desired future state. It effectively put the Technology stakeholders in the drivers set, to dictate to the Business what they think they want and literally throw it over the fence to the Business for them to work out if first it is fit for purpose, and then how to use and implement it.

HOW DOES HOBA® SOLVE THE PROBLEM IN BUSINESS TRANSFORMATION TODAY?

HOBA® solves the 70% failure rate in business transformation problem by addressing the causes that problem in the first place – by putting the Business back into control, to take control back from Technology and into their own hands, using a structured process and framework that was developed WITH the Business, BY the Business, to be USED and OWNED by the Business, putting the control back into their own hands.

WHAT IS THE BIGGEST PROBLEM WITH BUSINESS TRANSFORMATION PROJECTS AND HOW DOES HOBA® HELP?

The biggest problem with business transformation projects is firstly the name. “Business Transformation” is incorrectly called or referred to as “Digital Transformation”. ‘Digital Transformation’ is a misnomer, it is not ‘digital’ per se that is ‘transforming’, it is the ‘Business’ that is transforming, and how it does or is doing that in this period of time is via ‘digital technologies’ (if ‘technology’ isn’t already digital, what were they before?). What this intentional confusion in the marketplace is causing, is it causes is an incorrect bias and focus on the ‘technology aspect’ only of the transformation, which by doing so completely ignores the Business aspects – that’s the Business Operations Stakeholders and their concerns, and the Processes those stakeholders carry out. HOBA® helps by putting the Business back in to control, to be very clear and structured with what is the Vision, Strategy, Objectives and Measures, what stakeholders are involved and need to be involved in the transformation and their decision making authority, the process to manage those decisions, scope and risks; what are the problems they want to address or opportunities they want to take advantage of; what benefits they want to realise from the transformation and when; what the future or Target Operating Model (TOM) needs to look like to achieve their Vision and Strategic Objectives and business benefits, and how and when will the changes be implemented. Everything and nothing more, only doing what needs to be done, to transform the business, not doing what is happening in the marketplace today and that is ‘creating reams and reams of colourful models and diagrams, that while beautiful, are in reality just “interesting but (sadly) useless”.

WHAT IS THE DESIGN PROCESS?

The Design Process is the 6-Step process used to implement HOBA® and manage the transformation from the very start, to the very end, implementation.

WHAT IS THE BIGGEST MISCONCEPTION IN THE MARKETPLACE?

The biggest misconception in the marketplace today with business transformation is that Clients are led to believe that they need ‘reams and reams’ of pretty colourful presentations to transform your business. This is a fallacy. This only creates expensive shelf-ware. What those ‘pretty presentations’ are designed for is to enable the transformation project to keep moving toward its end goal, transforming the Business. What the Clients are led to believe is those ‘pretty presentations are the actual goal of the project, and often celebrated and hang up on the project office wall with great bravado as if they were the goal of the transformation itself! What those ‘pretty presentations’ actually need to be is two (2) things – first, is they need to be understandable, and written in a language that the Business understands, so first they can understand what it and they mean, and then they can agree to it. Then second, then they need to be useful. A lot of Consultants and Consultancy’s wanting to impress their clients with great marketing, pretty presentations and long list of impressive acronyms and latest “it” words, but this just confuses the Client. What happens is the Consultants will present their ‘ideas’ (because that’s what they are, they have had one meeting with the Client, interpreted that into their own words and perspectives, and come back to them several weeks and months later, having not consulted with them through the process, thinking ‘they know their Clients business best (they don’t, the Client does!) and play back their 300+ page power-point presentation that looks impressive), they present it to the Client, the Client has no idea what it means or says (its written in a foreign language, literally), due to the time it’s taken, and the money it has cost at that point, the Client agrees to it in the room, then walks out the room, and completely ignores everything the Consultant(s) said. The transformation goes nowhere. HOBA® solves that problem, refer to the first question above.

HOBA® is trusted by the UK Government, FTSE-100 companies and start-ups to both set up, and also turnaround their failing transformations. HOBA® is used by thousands around to transform their business, and was made public for the first time in late 2018, after over 10+ years in use with private clients, published in The Business Transformation Playbook – How to Implement Your Organisations Target Operating Model (TOM) and Achieve a Zero-Percent Failure Rate Using the 6-Step Agile Framework’, reaching bestseller on Amazon in 6-categories including Project Management and Consulting, and made it onto the Best Business Strategy eBook List of All Time by BookAuthority, at no.30 (March 2021). See News for details.

CAN I READ A PREVIEW OF THE BUSINESS TRANSFORMATION PLAYBOOK?

Yes, you can download a FREE preview to The Business Transformation Playbook here.

HOBA Tech Expands Global Partner Program with Access to HOBA Pro Beta 🚀

April 22, 2025
News
Post Views: 156

Empowering Consultants and Firms to Deliver Smarter, Faster, and More Profitable Business Transformation

At HOBA Tech, we don’t just talk about transformation—we lead it. And now, we’re making it easier than ever for you to join us.

Today, we’re excited to officially announce the expansion of our Partner Program—a global initiative designed to equip consultants, boutique firms, and enterprise transformation teams with the training, tools, and tech to deliver real business transformation the first time, on time.

This is more than just a program—it’s a movement.

“Consultancies are tired of frameworks that look good on paper but fail in practice,” says Heath Gascoigne, Founder and CEO of HOBA Tech.

“We built the HOBA Partner Program for those who want to cut through the fluff, earn clients’ trust, and deliver results that actually stick.”

🚀 “Consultancies are tired of frameworks that look good on paper but fail in practice. We built the HOBA Partner Program for those who want to cut through the fluff, earn clients’ trust, and deliver results that actually stick.” 🚀🧠 #HOBAPro #BusinessTransformation #Agile #DigitalTransformation

Heath Gascoigne Tweet

What’s New?

The expanded program introduces:

New Partner Tiers (Bronze, Silver, Gold & Platinum)
50% Off First-Year Enrolment for new members
Early Access to HOBA Pro™ Software
Sales & Marketing Support
Co-branded Campaigns and referral bonuses

Whether you’re an independent consultant or managing a regional consultancy, our program gives you everything you need to scale with impact, backed by a globally adopted, IP-protected transformation framework.

Who's It For?

If you’re delivering transformation and want a competitive edge that actually delivers—this is for you.

🚀 “We’re not just opening doors—we’re building a global ecosystem of elite transformation leaders,” said Heath Gascoigne, founder and CEO of HOBA Tech. 🚀🧠 #PartnerProgram #BusinessTransformation #Agile #DigitalTransformation

Heath Gascoigne Tweet

Limited Spots. Global Reach.

We’re selectively expanding in key territories—Europe, USA, LATAM, MENA, and Asia-Pacific. If you want territorial exclusivity and to stand out from cookie-cutter competitors, don’t wait.

👉 Apply Now to Become a Certified HOBA Partner »

Already a Partner?

We’ve got upgrades for you too—early access to HOBA Pro™, new commission tiers, and regional partner features. Check your inbox or log in here to get started.

🚀 “Our partners aren’t just trained—they’re armed with the tools, community, and IP to lead transformation the right way, first time, on time.” 💡🔧💼 #PartnerProgram #BusinessTransformation #Agile #DigitalTransformation #BusinessArchitecture #AI #SaaS #TransformationLeaders

Heath Gascoigne Tweet

Read the Official Press Release here: “HOBA Tech Expands Partner Program to Meet Global Demand for Business Transformation Excellence“

About Heath Gascoigne and HOBA Tech

Heath Gascoigne is the CEO of HOBA Tech, a leading business transformation consultancy, and the author of the internationally acclaimed The Business Transformation Playbook. With years of expertise and a globally adopted framework, HOBA Tech empowers organizations to achieve transformation success through strategic guidance, training, and actionable insights.

Heath’s innovative leadership style continues to inspire organizations worldwide, reshaping how they approach transformation and driving measurable results. Ready to transform your business? Discover how HOBA Tech can help you succeed.

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HOBA Tech Expands Global Partner Program with Access to HOBA Pro Beta 🚀

Empowering Consultants and Firms to Deliver Smarter, Faster, and More Profitable Business Transformation

What’s New?

Who's It For?

Limited Spots. Global Reach.

👉 Apply Now to Become a Certified HOBA Partner »

Already a Partner?

About Heath Gascoigne and HOBA Tech

Register for our newsletter: Business Transformation News in your mailbox

Other News

HOBA Tech Fractional Consulting Launch

HOBA Tech Expands Partner Program

HOBA Pro Beta Launch: AI-Powered Business Transformation Platform Now Live

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