WHY IS THERE SUCH A HIGH FAILURE RATE IN BUSINESS TRANSFORMATION TODAY?

The true number of business transformation project failure is underreported. Depending on which research you follow, the figure is between 70% – 80% of business transformation projects end in failure. There is five (5) main causes in business transformation failure are – lack of stakeholder involvement, lack of senior stakeholder support, changing requirement, incomplete requirements and poor planning.

WHAT IS WRONG WITH EXISTING APPROACHES?

Nothing. They are good at the purpose they were designed for, except they are now used for a different purpose, and that is not the original purpose they were designed for. Look at TOGAF® (The Open Group Architecture Framework) for example – it’s a framework for managing ‘technology’ or ‘technology changes’. It is not surprising, it was written by a “technology standards company”. They know and understand technology. What is happening is, TOGAF® is being used in business transformation projects that the ‘framework’ to manage the ‘transformation’, but it only focuses one thing – technology. It doesn’t focus on anything else other than Technology (it almost completely ignores, the other two (2) important aspects of the organisation – People, and Process(es)). It also ignores how to transition the business from the current state, to its desired future state. It effectively put the Technology stakeholders in the drivers set, to dictate to the Business what they think they want and literally throw it over the fence to the Business for them to work out if first it is fit for purpose, and then how to use and implement it.

HOW DOES HOBA® SOLVE THE PROBLEM IN BUSINESS TRANSFORMATION TODAY?

HOBA® solves the 70% failure rate in business transformation problem by addressing the causes that problem in the first place – by putting the Business back into control, to take control back from Technology and into their own hands, using a structured process and framework that was developed WITH the Business, BY the Business, to be USED and OWNED by the Business, putting the control back into their own hands.

WHAT IS THE BIGGEST PROBLEM WITH BUSINESS TRANSFORMATION PROJECTS AND HOW DOES HOBA® HELP?

The biggest problem with business transformation projects is firstly the name. “Business Transformation” is incorrectly called or referred to as “Digital Transformation”. ‘Digital Transformation’ is a misnomer, it is not ‘digital’ per se that is ‘transforming’, it is the ‘Business’ that is transforming, and how it does or is doing that in this period of time is via ‘digital technologies’ (if ‘technology’ isn’t already digital, what were they before?). What this intentional confusion in the marketplace is causing, is it causes is an incorrect bias and focus on the ‘technology aspect’ only of the transformation, which by doing so completely ignores the Business aspects – that’s the Business Operations Stakeholders and their concerns, and the Processes those stakeholders carry out. HOBA® helps by putting the Business back in to control, to be very clear and structured with what is the Vision, Strategy, Objectives and Measures, what stakeholders are involved and need to be involved in the transformation and their decision making authority, the process to manage those decisions, scope and risks; what are the problems they want to address or opportunities they want to take advantage of; what benefits they want to realise from the transformation and when; what the future or Target Operating Model (TOM) needs to look like to achieve their Vision and Strategic Objectives and business benefits, and how and when will the changes be implemented. Everything and nothing more, only doing what needs to be done, to transform the business, not doing what is happening in the marketplace today and that is ‘creating reams and reams of colourful models and diagrams, that while beautiful, are in reality just “interesting but (sadly) useless”.

WHAT IS THE DESIGN PROCESS?

The Design Process is the 6-Step process used to implement HOBA® and manage the transformation from the very start, to the very end, implementation.

WHAT IS THE BIGGEST MISCONCEPTION IN THE MARKETPLACE?

The biggest misconception in the marketplace today with business transformation is that Clients are led to believe that they need ‘reams and reams’ of pretty colourful presentations to transform your business. This is a fallacy. This only creates expensive shelf-ware. What those ‘pretty presentations’ are designed for is to enable the transformation project to keep moving toward its end goal, transforming the Business. What the Clients are led to believe is those ‘pretty presentations are the actual goal of the project, and often celebrated and hang up on the project office wall with great bravado as if they were the goal of the transformation itself! What those ‘pretty presentations’ actually need to be is two (2) things – first, is they need to be understandable, and written in a language that the Business understands, so first they can understand what it and they mean, and then they can agree to it. Then second, then they need to be useful. A lot of Consultants and Consultancy’s wanting to impress their clients with great marketing, pretty presentations and long list of impressive acronyms and latest “it” words, but this just confuses the Client. What happens is the Consultants will present their ‘ideas’ (because that’s what they are, they have had one meeting with the Client, interpreted that into their own words and perspectives, and come back to them several weeks and months later, having not consulted with them through the process, thinking ‘they know their Clients business best (they don’t, the Client does!) and play back their 300+ page power-point presentation that looks impressive), they present it to the Client, the Client has no idea what it means or says (its written in a foreign language, literally), due to the time it’s taken, and the money it has cost at that point, the Client agrees to it in the room, then walks out the room, and completely ignores everything the Consultant(s) said. The transformation goes nowhere. HOBA® solves that problem, refer to the first question above.

CAN I READ A PREVIEW OF THE BUSINESS TRANSFORMATION PLAYBOOK?

Yes, you can download a FREE preview to The Business Transformation Playbook here.

HOBA TECH® Announces the Publication of the New Book ‘The Business Transformation Playbook’ Step-By-Step Guide on how to Implement Organisation’s Target Operating Model (TOM).

Q: WHY TRUST HOBA®?

HOBA® is trusted by the UK Government, FTSE-100 companies and start-ups to both set up, and also turnaround their failing transformations. HOBA® is used by thousands around to transform their business, and was made public for the first time in late 2018, after over 10+ years in use with private clients, published in The Business Transformation Playbook – How to Implement Your Organisations Target Operating Model (TOM) and Achieve a Zero-Percent Failure Rate Using the 6-Step Agile Framework’, reaching bestseller on Amazon in 6-categories including Project Management and Consulting, and made it onto the Best Business Strategy eBook List of All Time by BookAuthority, at no.30 (March 2021). See News for details.

HOBA TECH LTD is pleased to announce the release of the new book titled “The Business Transformation Playbook – How to Implement Your Organisation’s Target Operating Model (TOM) and Achieve a Zero Percent Fail Rate Using the 6-Step Agile Framework’’ which is now available on Amazon.

NEWS PROVIDED BY

HOBA TECH LTD

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March 6, 2019
Press Release
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LONDON, United Kingdom, Mar. 6, 2019 /PR Newswire /- Aimed at tackling the high number of failed business and digital transformation projects, that Heath as a veteran Business Architect who has helped clients from Startups and FTSE-200 corporations to Central Government and Public Sector, is called into rescue. The Business Transformation Playbook is the step by step guide for every Executive, Entrepreneur, Change Consultant and Project Manager looking for practical, actionable steps to transform their organisation in this digital dominated world.

Unlike existing methods and frameworks that originated out of technology standards and are waterfall in implementation, Heath developed the agile HOBA® (House of Business Architecture®) framework for business transformation, over 15+ years helping clients with their business and digital transformations. HOBA® is the world’s first Business-led business transformation framework, aligned with industry best practices, which was designed and developed WITH the Business, FOR the Business, to be used BY and OWNED by the Business, putting the control back into the Business’ hands.

Author, Entrepreneur, Business Transformator® and Founder of HOBA TECH®, Heath Gascoigne shares his framework HOBA® (House of Business Architecture®), helpful tips and guidelines on how Start-up enterprises, big Banks and Government agencies have used HOBA® to Implement their Target Operating Model (TOM) and achieve a zero percent fail rate using the HOBA® 6-Step agile framework.

Released over the first weekend of February and quickly hitting #1 best-seller spot in two categories – Project Management, and Decision-Making & Problem-Solving and #2 in Consulting, receiving an average 5-Star rating with 40+ glowing reviews, including this review:

“This is an example of Business Transformation in action. This book will help cut through the hype of what is and what isn’t business transformation. Finally, a practical guide, based on a straight forward easy to follow, and therefore easy to implement 6-Step process, written by a practitioner who is in the trenches, sharing his experiences and lessons, so you don’t make the same mistakes 70% of business transformations make, failure! A must read for anyone embarking on a business transformation”

– Laura Hill (Amazon Verified Purchase). Tweet

When asked of the book’s success on the first day, Heath said

“It is an honour and a privilege for the book to be received so well. It is testament to what I am seeing on a day to day basis with business transformation these days. People and organisations are keen for change but are lost in how to do it. Existing frameworks were either designed for Technology changes not Business changes, or the people leading the change come from a technology background who look at business problems from a technology perspective, thinking every problem needs to be solved by technology, which is not often the case. These factors combined have been leading contributors into the unacceptably high 70% failure rate of business and digital transformation projects. The idea behind finally making HOBA® public after all these years using it with my clients and publishing it in The Business Transformation Playbook, is to give the Business the voice they are missing and the tools they need to take back control from Technology and take control of their transformation, and their business’ future.”

Heath Gascoigne Tweet

The printed version (available now in Hardcopy and Paperback, and Audiobook soon after) features 370 pages, 200 tables & diagram, is A4 (landscape) size and is in full colour.

The Kindle edition, available now has active internal hyperlinks throughout the book making it an easy to read and navigate. The book is well referenced, citing and linking to external sources referenced throughout. The Kindle edition also has enabled features such as word wise, supported screen reader, enhanced typesetting, page flip and text to speech. The word wise feature helps readers to spend more time reading by providing hints to see the dictionary definition of more challenging words.

In The Business Transformation Playbook, readers will learn:

The five Business Architecture challenges that Business Architecture, Business Architects and Business Transformators face today, and how HOBA® solves them;
An agile framework that develops the Target State Architecture and Target Operating Model (TOM) in an iterative or incremental fashion;
The framework that aligns the Business to the Business Strategy;
A framework that covers all aspects and questions asked of the business – from the Why, Who, What, Where, How and When?, and
Reference Models that address the organization’s strategic concerns, Building Blocks that address the operational concerns, and Blueprints that address the implementation concerns, all covered here, plus more.

HOBA TECH Ltd (HOBA TECH®) is a business transformation solutions company that provides end-to-end business transformation tools and software to businesses looking to transform their business model, reduce waste, change debt and earn more revenue.

About the Author

Heath Gascoigne is an Author, Entrepreneur, Business Architect and a self-described Business Transformator®. He is the Founder & CEO of HOBA TECH®, a business transformation solutions company that helps businesses adapt and thrive by applying a Target Operating Model (TOM) and guiding businesses through transformation programmes, and author of The Business Transformation Playbook. In his spare time, Heath mentors underprivileged students and upcoming businesses in entrepreneurship.

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