🏆 Limited Time Offer: Get Agile Starter for Only $197! 🚀

Only hours left. Get 80% Off Agile Starter or Plus! 🏆


5 Underrated And Misused Change Capabilities For Your Business Transformation

Like this Post? Share it 😁

5 Underrated and Misused Capabilities For Change

In this insightful blog post, we delve into the often underrated and misused capabilities that are crucial for successful business transformation.

We explore the importance of technology, people, and processes, and how they intertwine in transformation initiatives.

We also discuss the high failure rate of business transformation projects and the key causes of failure, such as lack of stakeholder involvement, changing requirements, and poor planning.

To address these issues, we introduce HOBA Pro, a toolkit designed to empower organisations to adapt to the demands of today’s ever-changing landscape:

(click the links to skip to the section below)

NB – Click the images to expand them 📸

Table of Contents

If People by nature are change adverse, how do you change an Organisation? In this post we are going to discuss the 5 essential underrated and misused capabilities needed for change.

In a recent blog post we covered how 30% of leaders who have executed business and digital transformation initiatives, said that the problem with the transformation was technology, while 70% said technology wasn’t the problem, but stated that people and process was the problem and the hardest part of implementing the transformation.

So, in this post we will talk about the 5 essential capabilities of the people aspect needed for successful transformation, and why they are under-rated and misused:


Every organization has a culture. It is an important feature of an Organisation, and something that provides an identity and its distinction, but it can also be hard to see.

Culture can be a powerful foe in change, and business transformation, if used correctly. The problem with culture is it is often mistaken for structure. Structures are generally classified into three (3) types – hierarchical, flat, or matrix.

Structure often refers to rank-and-order, or command and control i.e. how people give and take orders, and who reports to who.

This is not the right thinking for change or business transformation, however. You have to approach culture from the perspective of ‘what is the attitude or adversity to change’.

The more or higher attitude or adversity to change, the higher the resistance to change, and the harder it will be to implement your transformation.

HOBATech Logo

6-Steps to Business Transformation Success


Heath Gascoigne - Speaker

👏"30% of leaders who have executed business and digital transformation initiatives stated that the problem with the transformation was technology, while 70% said that technology wasn't the problem, but rather people and process were the main challenges in implementing the transformation." 🧑‍💼💡 #Leadership #BusinessTransformation

To key to making culture work for you in your change or business transformation, is understanding that attitude. One of those ways is surveying the staff’s attitude, either formally via a poll or survey or informally with conversations with staff.

In a business transformation you are either changing the people, process and/or technology, but in terms of culture, it’s not about changing the organisational culture, it’s about understanding the culture, and with that knowledge of the culture, and attitude to change, using that knowledge to inform the people-change activities.

Stakeholder Management

The way stakeholder management is looked upon in project management is to look at stakeholders in terms of their role (or RACI) in the project or change effort, which is often in terms whether are they:

In terms of change and business transformation however, this is not the way to be looking at stakeholders, but to the degree they are impacted by the change, and how much influence they have to support it (key players), or to potentially oppose it, as shown in the following example:

The Stakeholder Impact-Influence Matrix 🤓
The Stakeholder Impact-Influence Matrix 🤓

It is from this point, knowing the degree of their impact/influence, you prioritise and develop strategies and communications with the different stakeholders to keep them on-side with the change.

For example, for Key Players (high impact/high influence) these stakeholders can act as promoters of the change, versus the Monitor quadrant (low impact/low influence) who you need less frequent communication than the others, but enough that they don’t negatively influence the rest of the organisation.


Traditional change management looks at communication in terms of the communication needs of the different stakeholders on the RACI, and depending on their needs, and communication preferences determine the means or method of communication e.g. email, face to face meeting etc), and frequency (e.g. daily, bi-weekly, weekly etc).

But there is a step that happens before engaging with the stakeholders in the business, and that is the engagement and communication with the stakeholders in and on the change programme itself.

These stakeholders are those that shape the direction of the Programme, leading (and driving) the change from a Business perspective i.e. Business Architecture.

To make your change and transformation successful, you need to be proactive with your Business Architecture and engage early, as opposed to a ‘Reactive’ (or ‘Inactive’), once the change or business transformation programme is underway.

Where communication (and engagement) with Business Architecture is reactive and bought late into the Programme, often as an ‘after-thought’ to justify (not validate) the proposed technology solution in a compliance-like ‘box-ticking’ exercise.

The problem bringing Business Architecture in late in the programme is (in our experience in these situations) they unearth the misalignment between the proposed solution the business transformation is planning on delivering, and the Business’ Vision, Strategy(ies), Objectives and Measures, leading to (necessary) replanning, and reprioritising planned changes and design and implementation activities. Time, money and effort that could have been saved, had Business Architecture been bought in early instead.

The Stakeholder Engagement Model 💇
The Stakeholder Engagement Model 💇


Leading an Organisation as part of Business As Usual (BAU), and leading the Organisation through change, is two different things, and arguably almost two different skills.

The common factors between the two (2) types of leadership is both need to provide a clear Vision for the future of the Organisation, and the aspirations of a bright future.

Most of the time, the Vision of the future for both leaders is the lofty 20,000-foot view of the world (i.e. the best in class, best in market, best in the world), but where the Leader ‘in change’ differs on that message, is the ‘need’ for change (the ‘why’),  and ‘what the change and transformation process looks like (the ‘how’)  throughout the change and transformation journey – for the Business itself, the Customers but most importantly, the Staff who are the greatest impacted by the change.

Often when we join a programme, the biggest uncertainty for the Staff involved is often ‘What’s In It For Me’ (WIIFM) for each staff member, and their specific role.

When the staff have uncertainty, and particularly about job security, their uncertainty quickly translates to reduced engagement in the change efforts, less enthusiasm and energy, which ultimately slows down and can even cripple the transformation itself.

To be more effective with that leadership, the ‘change’ leader needs to address those WIIFM concerns and establish clear expectations for all stakeholders and their roles and how they impacted by the change in terms of:

Business Transformation 101

Business Transformation 101

Confused where to start? Get started right 👉

👏 "The post emphasises the importance of support provided up to, during, and post-implementation to ensure that individuals know where they need to go and what sources of support are available to them." 🤝🎯 #Support #Implementation


The last essential but underrated and misused change capability is teamwork.

In enterprise wide change or transformation programmes, it requires both business stakeholders and technology stakeholders to transform the business.

Unfortunately, in our technology dominated world, technology has overtaken the conversation and drowned out the voice of the business.

What projects are starting to do well though, is through the use of the Product (or Service) Owner, represent the Voice of the Customer (VoC) on the programme as the conduit between the programme (Core Team) and the Business (via the stakeholder map), as show in the example below:

The Relationship between the Stakeholder Map and RACI 👍
The Relationship between the Stakeholder Map and RACI 👍

What is missing is that although the VoC is captured, it is not represented on programme decisions, and therefore lost in implementation.

In our experience being called into rescue failing business transformation programmes, the reason why the VoC is lost is because boards or design authorities that make these decisions are either technical or technology design authorities which don’t include business stakeholders who represent the VoC.

To address this, the simplest way is to look into the room of the programme board and design authorities, and if the VoC is not represented by a person or body in the room, you need to get one.

The following example shows where the VoC would be represented as part of the Business Design Authority (BDA), that takes and ratifies business design (and Business Architecture) requirements to the technology (and Technology Architecture) counterparts in the Technical Design Authority (TDA) as part of the overall Solution Design Authority (SDA), ensuring the VoC requirements are carried through to implementation.

The 3 Tier Governance Structure 🔐
The 3 Tier Governance Structure 🔐


In this blog post, we have explored the often underrated and misused capabilities that are crucial for successful business transformation. We have emphasized the importance of technology, people, and processes, and how they intertwine in transformation initiatives. We have also discussed the high failure rate of business transformation projects and the key causes of failure, such as lack of stakeholder involvement, changing requirements, and poor planning.

We have highlighted the significance of enterprise architecture in defining the structure and operation of an organization, ensuring that IT investments align with current and future objectives. We have also touched upon the importance of service architecture and teamwork in supporting business transformation and enterprise-wide change programs.

Looking for the Best Training to deliver your Business Transformation? Search no more!

Looking for the Best Training-7 Day FREE Trial

👏 "Between 70% to 80% of business transformation projects end in failure. It identifies five main causes of business transformation failure, including lack of stakeholder involvement, lack of senior stakeholder support, changing requirements, incomplete requirements, and poor planning." 😱📉 #BusinessFailure #Planning

Wrap Up

We hope this post has provided you with valuable insights into the underrated and misused change capabilities for business transformation, emphasising the need for a holistic approach that considers technology, people, process, stakeholder involvement, and effective planning.

To learn more about how HOBA Tech can help your organisation navigate its transformation journey, please visit our website. If you would like to discuss how we can assist your business, feel free to contact us. We look forward to helping you achieve successful business transformation.

Do you agree with our list?

Join the discussion and let us know in the comments what you think…

Thank you for reading this!



Heath Gascoigne

P.S. If you want to join our Business Transformator community of 2,000+ like-minded Business Transformators, join the community on the Business Transformator Facebook Group here.

P.P.S. If you want to learn more about business transformation, check out The Business Transformation Playbook.

Share and Enjoy !

Heath Gascoigne

Heath Gascoigne

Hi, I'm Heath, the founder of HOBA TECH and host of The Business Transformation Podcast. I help Business Transformation Consultants, Business Designers and Business Architects transform their and their clients' business and join the 30% club that succeed. Join me on this journey.

Can't get enough real insights? Subscribe to Transformology®!​

We’ll send jargon free insights that you can actually use to transform your business straight to your inbox once a week. 

Work Smarter, not Harder!

Subscribe to Transformology®

Connect with Us


Comparing Solution Architecture and Solution Architect to HOBA Business Architecture: Unveiling the Superior Framework

Enterprise architecture frameworks play a crucial role in guiding organisations through the complex process

Read More »
HOBA vs TOGAF Choosing the Right Enterprise Architecture Framework

Enterprise architecture frameworks play a crucial role in guiding organisations through the complex process

Read More »
Unlocking Business Success with HOBA Agile Transformation A Comprehensive Guide

If you’re a Consultant or a Consultancy and looking to transform your organisation and

Read More »
Business Transformation Training - HOBA Is different

Become a Master of Business Transformation

Learn about Business-led Business Transformation
using the proven 6-step agile transformation framework
trusted by the UK Government, FTSE-100 and
fast growing companies

What's HOBA®?

HOBA® is the new way to transform organisations and the answer to the 70% failure rate of business and digital transformation projects today.

Learn more about HOBA®

Are you a consultant,
team or organisation
embarking on your
transformation and
want to move from the
model of transforming

Join our free webinar
and learn ‘How to
maximum the return
on your
improve service
delivery with less
effort, less time & cost
and increased profits!’

AGILE 1.0 ... 2.0

Successful Business Transformation starts here

More Articles

The Business Transformation Industry is Broken - Elephant in the Room 🤫
Heath Gascoigne

Business Transformation Industry is Broken

Why The Business Transformation Industry Is Broken? Before I show you how to transform your business, let’s define business transformation. What Is Business Transformation? Business Transformation is when a business changes the way it conducts business. It doesn’t necessarily change what it does, but how it does it.This can involve a change […]

Read More »
Overcoming the Business Architecture Challenge
Heath Gascoigne

The Business Architecture Challenge

Let’s start this post by defining business architecture. What Is Business Architecture? Business architecture refers to an organization’s framework. The Business Architecture Working Group of the Object Management Group (OMG), calls it “a blueprint of the enterprise that provides a common understanding of the organization and is used to align strategic objectives and tactical […]

Read More »
What is Enterprise Architecture Anyway? 🤓
Heath Gascoigne

What Is Enterprise Architecture Really?

Let’s start this post by defining enterprise architecture… What Is Enterprise Architecture? Enterprise Architecture looks at both Business and Technology Architecture. TechTarget calls it “a conceptual blueprint that defines the structure and operation of an organization”.Its aims to make sure your IT investment will help you achieve your current and future objectives at the […]

Read More »
Vector Globe Design for Business Transformation

Get content like this sent directly to your inbox!

Scroll to Top

Master Business Transformation with Our Free Guide!

Discover the 6 Essential Steps

Gain access to our ebook ‘6-steps to business transformation success,’ a condensed version of our renowned bestseller ‘The Business Transformation Playbook.’ Learn the strategies trusted by the UK Government, top companies, and thousands of practitioners worldwide to initiate, execute, and scale successful business transformations

By downloading the 6-Steps ebook you will be subscribing to the HOBA Tech newsletter

Webinar has eneded, Join Waitlist

The Webinar has ended and Please join waitlist to contact with us.

Apologies, The Scorecard is currently down!

We are working to get it restored. Leave your details below to be notified when we got it back up again!

HOBA Tech Transformation Results

Wait! Don't Leave Empty Handed!

Stay Updated with Our Latest Content

Sign up now and never miss out on valuable content and exclusive offers


This website uses cookies to ensure you get the best experience on our website.