WHY IS THERE SUCH A HIGH FAILURE RATE IN BUSINESS TRANSFORMATION TODAY?

The true number of business transformation project failure is underreported. Depending on which research you follow, the figure is between 70% – 80% of business transformation projects end in failure. There is five (5) main causes in business transformation failure are – lack of stakeholder involvement, lack of senior stakeholder support, changing requirement, incomplete requirements and poor planning.

WHAT IS WRONG WITH EXISTING APPROACHES?

Nothing. They are good at the purpose they were designed for, except they are now used for a different purpose, and that is not the original purpose they were designed for. Look at TOGAF® (The Open Group Architecture Framework) for example – it’s a framework for managing ‘technology’ or ‘technology changes’. It is not surprising, it was written by a “technology standards company”. They know and understand technology. What is happening is, TOGAF® is being used in business transformation projects that the ‘framework’ to manage the ‘transformation’, but it only focuses one thing – technology. It doesn’t focus on anything else other than Technology (it almost completely ignores, the other two (2) important aspects of the organisation – People, and Process(es)). It also ignores how to transition the business from the current state, to its desired future state. It effectively put the Technology stakeholders in the drivers set, to dictate to the Business what they think they want and literally throw it over the fence to the Business for them to work out if first it is fit for purpose, and then how to use and implement it.

HOW DOES HOBA® SOLVE THE PROBLEM IN BUSINESS TRANSFORMATION TODAY?

HOBA® solves the 70% failure rate in business transformation problem by addressing the causes that problem in the first place – by putting the Business back into control, to take control back from Technology and into their own hands, using a structured process and framework that was developed WITH the Business, BY the Business, to be USED and OWNED by the Business, putting the control back into their own hands.

WHAT IS THE BIGGEST PROBLEM WITH BUSINESS TRANSFORMATION PROJECTS AND HOW DOES HOBA® HELP?

The biggest problem with business transformation projects is firstly the name. “Business Transformation” is incorrectly called or referred to as “Digital Transformation”. ‘Digital Transformation’ is a misnomer, it is not ‘digital’ per se that is ‘transforming’, it is the ‘Business’ that is transforming, and how it does or is doing that in this period of time is via ‘digital technologies’ (if ‘technology’ isn’t already digital, what were they before?). What this intentional confusion in the marketplace is causing, is it causes is an incorrect bias and focus on the ‘technology aspect’ only of the transformation, which by doing so completely ignores the Business aspects – that’s the Business Operations Stakeholders and their concerns, and the Processes those stakeholders carry out. HOBA® helps by putting the Business back in to control, to be very clear and structured with what is the Vision, Strategy, Objectives and Measures, what stakeholders are involved and need to be involved in the transformation and their decision making authority, the process to manage those decisions, scope and risks; what are the problems they want to address or opportunities they want to take advantage of; what benefits they want to realise from the transformation and when; what the future or Target Operating Model (TOM) needs to look like to achieve their Vision and Strategic Objectives and business benefits, and how and when will the changes be implemented. Everything and nothing more, only doing what needs to be done, to transform the business, not doing what is happening in the marketplace today and that is ‘creating reams and reams of colourful models and diagrams, that while beautiful, are in reality just “interesting but (sadly) useless”.

WHAT IS THE DESIGN PROCESS?

The Design Process is the 6-Step process used to implement HOBA® and manage the transformation from the very start, to the very end, implementation.

WHAT IS THE BIGGEST MISCONCEPTION IN THE MARKETPLACE?

The biggest misconception in the marketplace today with business transformation is that Clients are led to believe that they need ‘reams and reams’ of pretty colourful presentations to transform your business. This is a fallacy. This only creates expensive shelf-ware. What those ‘pretty presentations’ are designed for is to enable the transformation project to keep moving toward its end goal, transforming the Business. What the Clients are led to believe is those ‘pretty presentations are the actual goal of the project, and often celebrated and hang up on the project office wall with great bravado as if they were the goal of the transformation itself! What those ‘pretty presentations’ actually need to be is two (2) things – first, is they need to be understandable, and written in a language that the Business understands, so first they can understand what it and they mean, and then they can agree to it. Then second, then they need to be useful. A lot of Consultants and Consultancy’s wanting to impress their clients with great marketing, pretty presentations and long list of impressive acronyms and latest “it” words, but this just confuses the Client. What happens is the Consultants will present their ‘ideas’ (because that’s what they are, they have had one meeting with the Client, interpreted that into their own words and perspectives, and come back to them several weeks and months later, having not consulted with them through the process, thinking ‘they know their Clients business best (they don’t, the Client does!) and play back their 300+ page power-point presentation that looks impressive), they present it to the Client, the Client has no idea what it means or says (its written in a foreign language, literally), due to the time it’s taken, and the money it has cost at that point, the Client agrees to it in the room, then walks out the room, and completely ignores everything the Consultant(s) said. The transformation goes nowhere. HOBA® solves that problem, refer to the first question above.

HOBA® is trusted by the UK Government, FTSE-100 companies and start-ups to both set up, and also turnaround their failing transformations. HOBA® is used by thousands around to transform their business, and was made public for the first time in late 2018, after over 10+ years in use with private clients, published in The Business Transformation Playbook – How to Implement Your Organisations Target Operating Model (TOM) and Achieve a Zero-Percent Failure Rate Using the 6-Step Agile Framework’, reaching bestseller on Amazon in 6-categories including Project Management and Consulting, and made it onto the Best Business Strategy eBook List of All Time by BookAuthority, at no.30 (March 2021). See News for details.

CAN I READ A PREVIEW OF THE BUSINESS TRANSFORMATION PLAYBOOK?

Yes, you can download a FREE preview to The Business Transformation Playbook here.

HOBA TECH LTD was a Top Placer for Information Technology in the 2021 Go Global Awards

October 18, 2021
News
Post Views: 2,528

Winner of International Trade Council Top Placer for Go Global Award 2021

HOBA TECH LTD (HOBA TECH®) is pleased to announce we were a Top Placer for Information Technology in the 2021 Go Global Awards!

On the 14th October 2021 the International Trade Council announced the winners of the 2021 Go Global Awards.

This years awards were presented by the Go Global Judging Panel consisting of:

Dr. Abdallah Nassereddine, Economic Attaché, Embassy of Lebanon in the United States of America
Antonette Vasquez Constantino, Provincial Administrator, Government of Bulacan. Philippines
Dejan Pavleski, Director of Invest North Macedonia. North Macedonia
Edik Harutyunyan, Manager of Investment Promotion and Foreign Relations at Enterprise Armenia.
Elena Gallego Cañabate, Head of Foreign Direct Investment Unit, Agency of Innovation and Development of Andalucia, Spain
Godinho Alves, Economic Counselor of the Republic of Mozambique to the United States of America
James York, Director of US Business & Innovation at Enterprise Estonia.
Maria Alejandra Henriquez Suarez, Head of Inbound Investments at Probarranquilla. Colombia
Maria Zammit Micallef, Manager, Investment Promotion at Malta Enterprise.
Maris Prii, Director of Business Development and FDI in USA, Estonian Investment Agency. Enterprise Estonia
Matej Zahradnik, Director of East Coast Operations at Czech Invest.
Oliver Rätsep, Head of Global Business Development at Enterprise Estonia.
Ranjani Rangan, the ITC Chairperson for South East Asia who is also the Executive Director, Changi Travel Services; and Managing Director of Olimea Advisory in Singapore.
Sirpa Tsimal, Director Investment Promotion at Switzerland Global Enterprise
Zhandos Temirgali, Managing Director of Investment Promotion and Marketing Division, “KAZAKH INVEST” National Company JSC.

Winning an Award – or receiving a placement or honourable mention – is no small feat. The 2021 Go Global Awards received a total of 6416 entries, coming from organizations in 178 countries. The breadth of award nominations was truly amazing.

The International Trade Council is humbled by the organizations who, in the face of a global pandemic, have displayed leadership, resilience and innovation, while embracing change and supporting their employees and communities in a way never seen before.

Originally launched in 1989, The International Trade Council’s Go Global Awards celebrate organizations that drive the global economy through their innovations, technologies, and strategies.

The Go Global Awards follow a rigorous three-tiered review/selection process. Candidates begin the application process with a pre-screening / ranking phase. The top 20% of nominations across all categories are then cross-reviewed to ensure consistency. Finalists are then selected and move forward to the live judging event, where they present before independent members of the Go Global Awards Committee. The Awards Committee then cross-reviews the finalist presentations and the final decisions are announced at the Go Global Awards Day.

The Awards bring together hundreds of senior executives from some of the world’s most innovative manufacturers, exporters, technology firms, international service providers, venture capital firms and financial institutions.

While the Go Global Awards offer the opportunity to be recognized and honored by their peers it also goes beyond winning trophies and citations. The program aims to build a community of senior executives from across the globe to support one another, share ideas, create partnerships, and build on their existing knowledge and connections

For more information about the Go Global Awards, please visit www.goglobalawards.org

For more information about the International Trade Council, please visit www.tradecouncil.org

To view our verified certificate click here or the image below:

HOBA TECH Founder & CEO and author of The Business Transformation Playbook, Heath Gascoigne said on the news HOBA TECH was won the Top Placer at the Go Global awards “It’s an honour and a privilege to be recognised internationally from such an esteemed organisation for the impact HOBA® is having being used by practitioners and companies alike across the world to successfully implement their business transformations. Amazing (and thank you all for the continued support)!”.

View the official press release here.

"It's an honour and a privilege to be recognised internationally for the impact HOBA® is having being used by practitioners and companies alike across the world to successfully implement their business transformations. Amazing (and thank you all for the continued support)!"

Heath Gascoigne Tweet

About HOBA TECH®

Business Transformation and Digital Transformation experts. Learn how to transform your organisation the first time, on time. Based on our HOBA® Agile Business Transformation framework and bestselling book – The Business Transformation Playbook. We help Consultants, Consultancies and Organisations make their digital business transformation successful by addressing the cause that makes 70% of them fail.

Need help with your digital business transformation? We can train your own people to transform your or your clients business, using our proven method trusted by the UK Government, FTSE 100 and fast growing organisations; coach you through it, or do it with you, for you. Get in touch today!

Learn more about HOBA TECH® at https://hoba.tech

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