The Framework

What is HOBA®?

The world’s first and only business-led agile business transformation framework.

HOBA® (House of Business Architecture) was designed to address the staggering 70% failure rate of business transformation projects by putting the business, not technology, in the driver’s seat.

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Diverse transformation team collaborating at a whiteboard covered with sticky notes, working through business process mapping and change prioritisation.

The Problem with Traditional Frameworks

Traditional frameworks like TOGAF and SAFe focus heavily on the technology side of things. While they have their place, they often fail to address the complex layers, language, and levels within a business. This leads to misaligned priorities, wasted resources, and ultimately, transformation failure.

The HOBA® Difference

HOBA® is different. Here’s why:

Business-Led

We start with the business strategy and objectives, ensuring that every technological investment serves a clear business purpose.

Agile and Adaptable

Our 6-step design process allows organizations to respond quickly to changing markets and customer demands.

Comprehensive

HOBA® integrates business, technology, and people, ensuring a holistic approach to transformation.

Empowering

Our goal is to equip your team with the tools, knowledge, and confidence to drive transformation internally, reducing dependency on external consultants.