The Framework

What is HOBA®?

The world’s first and only business-led agile business transformation framework.

HOBA® (House of Business Architecture) was designed to address the staggering 70% failure rate of business transformation projects by putting the business, not technology, in the driver’s seat.

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Diverse transformation team collaborating at a whiteboard covered with sticky notes, working through business process mapping and change prioritisation.

The Problem with Traditional Frameworks

Traditional frameworks like TOGAF and SAFe focus heavily on the technology side of things. While they have their place, they often fail to address the complex layers, language, and levels within a business. This leads to misaligned priorities, wasted resources, and ultimately, transformation failure.

The HOBA® Difference

HOBA® is different. Here’s why:

Business-Led

We start with the business strategy and objectives, ensuring that every technological investment serves a clear business purpose.

Agile and Adaptable

Our 6-step design process allows organizations to respond quickly to changing markets and customer demands.

Comprehensive

HOBA® integrates business, technology, and people, ensuring a holistic approach to transformation.

Empowering

Our goal is to equip your team with the tools, knowledge, and confidence to drive transformation internally, reducing dependency on external consultants.

Why Choose HOBA®?

By adopting HOBA®, your organization can:

Reduce Costs

By focusing on business outcomes and avoiding unnecessary technology rollouts.

Accelerate Timelines

Our agile approach delivers value early and often.

Increase Success Rates

By aligning transformation efforts with strategic goals and customer needs.

Build Internal Capability

Empowering your staff to lead and sustain change.

Ready to Start Your Transformation?

Whether you’re looking to turn around a troubled project or starting a new initiative, HOBA® provides the roadmap you need for success.

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Business Agility

Unlock business agility with HOBA®’s business-led transformation framework. Discover how to adapt, innovate, and thrive.

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Getting Started with HOBA®

Your roadmap to agile transformation mastery. Find a course, a partner, or explore HOBA® Enterprise.

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Have questions about HOBA®?

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