Workforce Readiness Programme

AI Transformation Academy for European Enterprises

Don't train your people on AI tools. Transform your business with AI.

A 20-month workforce readiness programme for multi-country European organisations who need more than software tutorials.

If your board has approved AI investment but your workforce isn't ready to deploy it responsibly at scale, you don't have an AI problem. You have a transformation architecture problem.

Every other provider will teach your people to write better prompts. We build the governance, process, and capability that makes AI investment actually deliver ROI.

Apply for the Academy

Qualified applicants only

The Uncomfortable Truth

Millions Invested. Tools Deployed. Most Never Deliver.

7 out of 10 AI initiatives never deliver the promised value.

It is not a lack of talent. It is not a lack of capital.

It is a lack of architecture.

Most organisations treat AI training as a software skills course. They teach Copilot. They teach ChatGPT. They issue completion certificates.

Then they discover that their people can use the tools, but nobody knows:

Which processes to eliminate before automating
Which workflows to standardise so AI can scale
How to govern AI use across 17 countries with different risk appetites
How to prove workforce readiness to regulators and auditors

The result? A £500K training programme that produces £0 in measurable transformation.

The HOBA Difference

The 4+1 Process to AI

We do not start with the tool. We start with the business.

Our proprietary methodology — refined over 15 years and £414M in transformation delivery — ensures every hour of AI training advances your strategic priorities.

Eliminate

Should we be doing this at all?

Standardise

Where are we doing the same thing 53 different ways?

Optimise

How do we do this better before we automate?

Automate

What can technology do faster, cheaper, more accurately?

+ AI

Where can AI augment human decision-making?

This is not a training curriculum. It is a transformation operating system that happens to include training.

Who This Is For

This Academy Is Not For Everyone.

We work exclusively with European enterprises who meet the following criteria:

✓

1,000+ employees across multiple European countries

✓

AI tools already deployed or approved (e.g., Microsoft Copilot, internal GenAI platforms)

✓

A board-level mandate for workforce AI readiness within the next 12 months

✓

Regulated or high-accountability environment (automotive, pharmaceutical, financial services, energy, public sector)

✓

Budget allocated for a multi-year transformation programme, not a one-off training day

If you are looking for a £50-per-person e-learning catalogue, this is not for you.

If you are looking to build an internal AI transformation capability that outlasts the vendor, read on.

Proof

Trusted By Organisations Where Failure Is Not an Option.

Honda Motor Europe

Pan-European AI readiness programme for 2,000+ employees across 17 countries. The training is the entry point. The HOBA Pro platform is the infrastructure.

Financial Conduct Authority (UK)

AI and digital transformation across three concurrent workstreams. Delivered in 9 months after two Big Four firms failed over 14 months.

Medicines and Healthcare products Regulatory Agency (UK)

HR transformation during Brexit. Reduced turnover from 70% to 30%. Saved £500,000.

BP (FTSE 100)

Common Process Transformation across oil, gas, and new renewables ventures.

Ministry of Justice (UK)

Organisational transformation across 53 sites. Recovered £60 million in long-term fines.

The Programme

Two Phases. One Architecture. Zero Ambiguity.

Months 1–9

Phase 1: Foundation

AI Transformation Fundamentals — Self-paced diagnostic and 90-day roadmap (all staff)
The 4+1 Process Core Webinars — 16 live sessions, up to 100 participants each
Leadership Transformation Workshops — 4 live sessions for senior leaders and people managers
Strategic Pilot Programme — Intensive certification for 16 internal AI Transformation Champions

Months 10–20

Phase 2: Practitioner

AI Transformation Practitioner Programme — 5 cohorts of 20, applied learning with real business cases
Executive Coaching — 1:1 coaching for senior Digital & Data leadership
Platform Expansion — Full HOBA Pro deployment as the organisation's AI transformation architecture

Delivery: Virtual-first across all European time zones. English live delivery with local-language subtitled recordings.

Application

Apply for the AI Transformation Academy

We accept a limited number of European enterprises per quarter. Admission is by application only.

Complete the form. If you meet the criteria, our team will contact you within 24 hours to schedule a discovery call with Heath Gascoigne, Founder of HOBA Tech.

If you are not yet ready, we will direct you to our free resources.

Full Name *

Work Email *

Company Name *

Job Title *

Employees in Europe *

European Countries *

Primary Driver *

Budget Allocated *

Your Role in Decision-Making *

Target Timeline *

Sector

AI Tools Approved or Deployed

What Would Success Look Like in 12 Months?

By submitting, you agree to be contacted by HOBA Tech regarding the AI Transformation Academy. We do not share your data with third parties.

FAQ

Your
Questions.

No BS. Just clear, actionable answers.

Is this a self-paced online course?

No. This is a facilitated, cohort-based transformation programme with live virtual delivery, proprietary platform access, and direct engagement with senior practitioners. It is designed for organisations, not individuals.

Can I purchase this for a small team or department?

No. The Academy is designed for enterprise-wide or division-wide deployment (minimum 500 employees). For smaller teams, we recommend our partner-certified associates.

How is this different from AI tool training (e.g., Copilot, ChatGPT)?

We do not teach tool features. We teach the transformation methodology that determines where, when, and how to apply AI for measurable business impact. Tool training is a component, not the core.

Is pricing available online?

No. Investment levels are shared only with qualified applicants after the discovery call. Our programmes typically represent a strategic investment for the organisation, not a departmental expense.

Do you deliver in local languages?

Live delivery is in English. All pre-work, recordings, and platform materials are subtitled in German, French, Italian, and Spanish. Additional languages available on request.

What happens after the 20-month programme?

Organisations transition to an annual HOBA Pro platform licence, enabling continuous AI transformation governance, new-hire onboarding, and advanced capability development. The training ends. The architecture persists.

Ready to Build an AI-Ready Workforce?

Apply now. If your organisation is a fit, our team will be in touch within 24 hours.