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This is your step-by-step guide to help you lead your business transformation from concept through to the end, implementation and beyond, deliver the changes into the Business that address the pain-points today (and the future), realise the planned business benefits, and achieve the Organisations Vision!

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Testimonials

Finally, a voice for the Business! The Business Transformation Playbook is a step by step guide to transform your business, written for the Business, by the Business, putting the Business concerns and needs at the front of any business and digital transformation from the start and throughout the organisations transformation journey. This is one of the rare books that is written by a practitioner, that gives you the information you can put directly into practice.
Kazoua VangAmazon Verified Purchase I have used agile for managing big and small software projects over my career, it is good to see this approach finally applied to non-software i.e. people and process changes. This book cuts through the and hype and gets to the core of what is required to transform your business, big or small, and how to actually do it.
Nusirat IsholaAmazon Verified Purchase This is an example of Business Transformation in action. This book will help cut through the hype of what is and what isnt business transformation. Finally a practical guide, based on a straight forward easy to follow, and therefore easy to implement 6-Step process, written by a practitioner who is in the trenches, sharing his experiences and lessons, so you dont make the same mistakes 70% of business transformations make, failure!. A must read for anyone embarking on a business transformation.
Laura HillAmazon Verified Purchase I feel the author could have gone so much more into the detail but intentionally kept it’s at a level non-technical people can understand. After reading the Preface you can understand why, with the biggest caused of transformation programme failure being the Business has lost its 'voice' in a technology dominated era. This book, and the HOBA approach give back the Business' voice!
Sam SmithAmazon Verified Purchase The Business Transformation Playbook is mandatory reading for any business leader, whether you are leading a startup or leading a multi-national organisation. It clears up the misconceptions of what is business transformation and what isn't, and most importantly how to do it.
Deborah York-PerronAmazon Verified Purchase A great book with not just practical tips of what is (and isn’t) Business Architecture, but an easy to follow 6-step process to design and implement it. A must read for any Business Architect.
Katie ClemonsAmazon Verified Purchase Previous Next

testimonials

Finally, a voice for the Business! The Business Transformation Playbook is a step by step guide to transform your business, written for the Business, by the Business, putting the Business concerns and needs at the front of any business and digital transformation from the start and throughout the organisations transformation journey. This is one of the rare books that is written by a practitioner, that gives you the information you can put directly into practice. Kazoua VangAmazon Verified Purchase I have used agile for managing big and small software projects over my career, it is good to see this approach finally applied to non-software i.e. people and process changes. This book cuts through the and hype and gets to the core of what is required to transform your business, big or small, and how to actually do it. Nusirat IsholaAmazon Verified Purchase This is an example of Business Transformation in action. This book will help cut through the hype of what is and what isnt business transformation. Finally a practical guide, based on a straight forward easy to follow, and therefore easy to implement 6-Step process, written by a practitioner who is in the trenches, sharing his experiences and lessons, so you dont make the same mistakes 70% of business transformations make, failure!. A must read for anyone embarking on a business transformation. Laura HillAmazon Verified Purchase I feel the author could have gone so much more into the detail but intentionally kept it’s at a level non-technical people can understand. After reading the Preface you can understand why, with the biggest caused of transformation programme failure being the Business has lost its 'voice' in a technology dominated era. This book, and the HOBA approach give back the Business' voice! Sam SmithAmazon Verified Purchase The Business Transformation Playbook is mandatory reading for any business leader, whether you are leading a startup or leading a multi-national organisation. It clears up the misconceptions of what is business transformation and what isn't, and most importantly how to do it. Deborah York-PerronAmazon Verified Purchase A great book with not just practical tips of what is (and isn’t) Business Architecture, but an easy to follow 6-step process to design and implement it. A must read for any Business Architect. Kaie ClemonsAmazon Verified Purchase Previous Next

about the author

HEATH GASCOIGNE

Heath is a Business Architect with 15 years experience in Business Architecture and programme management. He specialises in helping businesses design and implement challenging Target Operating Model's (TOM) as part of their digital and business transformation.

Heath has worked for some of the largest financial services companies in the world, as well as working along side top consultancies on various programmes ranging from $100K to £500m.

Heath holds his MBA (Exec.), LEAN Six Sigma (Black Belt) and certifications in TOGAF and Project Management (PRINCE2 & Certified Scrum Master). He is also an adviser and mentor to young professionals and new startups.

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Frequently Asked Questions?

Below is the common questions we get about HOBA® and The Business Transformation Playbook:

What is The Business Transformation Playbook?

The Business Transformation Playbook is the practitioners step-by-step User Guide how to manage your business transformation for your or your Clients organisation.

Who is it for?

Business Transformation Consultants, Leaders and Managers who actually do business transformation for themselves or their clients, who want a proven method to transform their or their client’s business.

Is it an easy read?

The Business Transformation Playbook is written BY the Business (that’s Business, as in ‘Business Stakeholders’), FOR the Business, to be USED and OWNED by the Business. It is written in plain English and simple terms, in a language the Business can understand, their own. Technology Stakeholders can, do and have read it, in fact it is open to everyone.

How big is The Business Transformation Playbook?

The print (hardcover and paperback) is 374 pages, A4 size, landscape, full colour and contains 200 tables, and 200 diagrams and models. It is equivalent to a high school or university textbook size. The content however is very easy to read and understand.

I am new to Business Transformation, how do I know it’s for me?

If you are in the business of transforming businesses, then this is for you. Your business (or client’s business) needs to be of a certain size that would require a Business Architect (we call Business Transformators, because they are moved passed just design and include strategy development and strategy implementation). An organisation where you can count the number of staff members on the same hand, or look across the organisation in the one room might not be of the size that requires a Business Architect to help it transformation (possibly a Business Analyst might do?). Still have questions? Contact us here.