WHY IS THERE SUCH A HIGH FAILURE RATE IN BUSINESS TRANSFORMATION TODAY?

The true number of business transformation project failure is underreported. Depending on which research you follow, the figure is between 70% – 80% of business transformation projects end in failure. There is five (5) main causes in business transformation failure are – lack of stakeholder involvement, lack of senior stakeholder support, changing requirement, incomplete requirements and poor planning.

WHAT IS WRONG WITH EXISTING APPROACHES?

Nothing. They are good at the purpose they were designed for, except they are now used for a different purpose, and that is not the original purpose they were designed for. Look at TOGAF® (The Open Group Architecture Framework) for example – it’s a framework for managing ‘technology’ or ‘technology changes’. It is not surprising, it was written by a “technology standards company”. They know and understand technology. What is happening is, TOGAF® is being used in business transformation projects that the ‘framework’ to manage the ‘transformation’, but it only focuses one thing – technology. It doesn’t focus on anything else other than Technology (it almost completely ignores, the other two (2) important aspects of the organisation – People, and Process(es)). It also ignores how to transition the business from the current state, to its desired future state. It effectively put the Technology stakeholders in the drivers set, to dictate to the Business what they think they want and literally throw it over the fence to the Business for them to work out if first it is fit for purpose, and then how to use and implement it.

HOW DOES HOBA® SOLVE THE PROBLEM IN BUSINESS TRANSFORMATION TODAY?

HOBA® solves the 70% failure rate in business transformation problem by addressing the causes that problem in the first place – by putting the Business back into control, to take control back from Technology and into their own hands, using a structured process and framework that was developed WITH the Business, BY the Business, to be USED and OWNED by the Business, putting the control back into their own hands.

WHAT IS THE BIGGEST PROBLEM WITH BUSINESS TRANSFORMATION PROJECTS AND HOW DOES HOBA® HELP?

The biggest problem with business transformation projects is firstly the name. “Business Transformation” is incorrectly called or referred to as “Digital Transformation”. ‘Digital Transformation’ is a misnomer, it is not ‘digital’ per se that is ‘transforming’, it is the ‘Business’ that is transforming, and how it does or is doing that in this period of time is via ‘digital technologies’ (if ‘technology’ isn’t already digital, what were they before?). What this intentional confusion in the marketplace is causing, is it causes is an incorrect bias and focus on the ‘technology aspect’ only of the transformation, which by doing so completely ignores the Business aspects – that’s the Business Operations Stakeholders and their concerns, and the Processes those stakeholders carry out. HOBA® helps by putting the Business back in to control, to be very clear and structured with what is the Vision, Strategy, Objectives and Measures, what stakeholders are involved and need to be involved in the transformation and their decision making authority, the process to manage those decisions, scope and risks; what are the problems they want to address or opportunities they want to take advantage of; what benefits they want to realise from the transformation and when; what the future or Target Operating Model (TOM) needs to look like to achieve their Vision and Strategic Objectives and business benefits, and how and when will the changes be implemented. Everything and nothing more, only doing what needs to be done, to transform the business, not doing what is happening in the marketplace today and that is ‘creating reams and reams of colourful models and diagrams, that while beautiful, are in reality just “interesting but (sadly) useless”.

WHAT IS THE DESIGN PROCESS?

The Design Process is the 6-Step process used to implement HOBA® and manage the transformation from the very start, to the very end, implementation.

WHAT IS THE BIGGEST MISCONCEPTION IN THE MARKETPLACE?

The biggest misconception in the marketplace today with business transformation is that Clients are led to believe that they need ‘reams and reams’ of pretty colourful presentations to transform your business. This is a fallacy. This only creates expensive shelf-ware. What those ‘pretty presentations’ are designed for is to enable the transformation project to keep moving toward its end goal, transforming the Business. What the Clients are led to believe is those ‘pretty presentations are the actual goal of the project, and often celebrated and hang up on the project office wall with great bravado as if they were the goal of the transformation itself! What those ‘pretty presentations’ actually need to be is two (2) things – first, is they need to be understandable, and written in a language that the Business understands, so first they can understand what it and they mean, and then they can agree to it. Then second, then they need to be useful. A lot of Consultants and Consultancy’s wanting to impress their clients with great marketing, pretty presentations and long list of impressive acronyms and latest “it” words, but this just confuses the Client. What happens is the Consultants will present their ‘ideas’ (because that’s what they are, they have had one meeting with the Client, interpreted that into their own words and perspectives, and come back to them several weeks and months later, having not consulted with them through the process, thinking ‘they know their Clients business best (they don’t, the Client does!) and play back their 300+ page power-point presentation that looks impressive), they present it to the Client, the Client has no idea what it means or says (its written in a foreign language, literally), due to the time it’s taken, and the money it has cost at that point, the Client agrees to it in the room, then walks out the room, and completely ignores everything the Consultant(s) said. The transformation goes nowhere. HOBA® solves that problem, refer to the first question above.

HOBA® is trusted by the UK Government, FTSE-100 companies and start-ups to both set up, and also turnaround their failing transformations. HOBA® is used by thousands around to transform their business, and was made public for the first time in late 2018, after over 10+ years in use with private clients, published in The Business Transformation Playbook – How to Implement Your Organisations Target Operating Model (TOM) and Achieve a Zero-Percent Failure Rate Using the 6-Step Agile Framework’, reaching bestseller on Amazon in 6-categories including Project Management and Consulting, and made it onto the Best Business Strategy eBook List of All Time by BookAuthority, at no.30 (March 2021). See News for details.

CAN I READ A PREVIEW OF THE BUSINESS TRANSFORMATION PLAYBOOK?

Yes, you can download a FREE preview to The Business Transformation Playbook here.

The Business Transformation Playbook®

Struggling with your Business Transformation? Feel like your transformation efforts are going down the drain?

Learn how we have helped Startups, Central Government, Public Sector and FTSE-100 Corporations turnaround their failing Business & Digital Transformations.

5 REASONS TO READ THIS BOOK

Even if you are not a Business Architect

5-Reasons-Reason1-Learn from Industry Experts

Designing and implementing Business Strategy and Business Architecture is a 6-Step Process

what are the 6-steps

Designing and implementing Business Strategy and Business Architecture is a 6-Step Process

Step 1
focus

Step 2
control

Step 3
analyse

Step 4
evaluate

Step 5
Design

Step 6
implement

Step 1
focus

Step 2
control

Step 3
analyse

Step 4
evaluate

Step 5
Design

Step 6
implement

Not a Business Architect? The Business Transformation Playbook is not only for Business Architects. Its for anyone who is interested in a structured approach to implementing their strategy in a rapidly changing world, including Start-ups.

what are the 6-steps

Designing and implementing Business Strategy and Business Architecture is a 6-Step Process

Check the Summary

You’ll learn valuable skills on how to implement your business strategy in work or own business.

Featuring tricks and tips, risks and mitigations and how to avoid common mistakes and the most often overlooked, stakeholder management and understanding the different layers within the organisation, that speak a different language, that require a different level of detail.

This book provides practical steps and blueprints to keep everyone happy while delivering on time, on budget and on scope.

Order your copy now >

Amazon Reviews

Rated 4.9 out of 5 stars based on 17 customer reviews.

					The best business transformation playbook available on the market This is a great book for business analysts and consultants like myself who are exploring their career paths.The author did a good job explaining the basics of business transformation and seamlessly going into more depth. The suggested HOBA framework is very helpful for understanding and processing an immense number of activities that are happening during the business transformation.
read moreread less
Michael Rokosh
02-10-2021
×
Michael Rokosh
02-10-2021

						The best business transformation playbook available on the market This is a great book for business analysts and consultants like myself who are exploring their career paths.The author did a good job explaining the basics of business transformation and seamlessly going into more depth. The suggested HOBA framework is very helpful for understanding and processing an immense number of activities that are happening during the business transformation.
					
					Excellent templates Very good illustration and templates for practical implementation. The text is focus on the topics and provide guidelines. Recommended for transformation journey
read moreread less
shakil
14-03-2020
×
shakil
14-03-2020

						Excellent templates Very good illustration and templates for practical implementation. The text is focus on the topics and provide guidelines. Recommended for transformation journey
					
					Great Business Architecture Resource Came across Heath’s book after I saw a promotion on LinkedIn. Have just read it for the first time and found it to be an easy to follow resource introducing me to HOBA (House of Business Architecture). I have previously studied BIZBOK (Business Architecture Guild) and while I do highly value that approach, I like Heath’s take as well, which seems more concise and has a nice logical flow to it. There’s tonnes of practical advice and templates to use too. A great reference and resource for practicing Business Architects and one I’ll be returning to time and again.
read moreread less
Geoff
03-03-2020
×
Geoff
03-03-2020

						Great Business Architecture Resource Came across Heath’s book after I saw a promotion on LinkedIn. Have just read it for the first time and found it to be an easy to follow resource introducing me to HOBA (House of Business Architecture). I have previously studied BIZBOK (Business Architecture Guild) and while I do highly value that approach, I like Heath’s take as well, which seems more concise and has a nice logical flow to it. There’s tonnes of practical advice and templates to use too. A great reference and resource for practicing Business Architects and one I’ll be returning to time and again.
					
					Playbook for everyone ...to understand digital transformation. Not only to understand digitalisation like a technology, this is easy. The challenge to implement "digital organisation" modell. Congratulation to the great modeling.
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Erika
17-02-2020
×
Erika
17-02-2020

						Playbook for everyone ...to understand digital transformation. Not only to understand digitalisation like a technology, this is easy. The challenge to implement "digital organisation" modell. Congratulation to the great modeling.
					
					Fantabulous!!! This is an exceptional book. Hats off to the author. I don't come from a design background, but could still make sense of the book, because of how it has been simplified. The more you read it, the more you fall in love. Only issue is that the book is very big. Read it on the tube and everyone was starring at me like a weirdo :). I bought both the kindle and hard copy. I wish all authors could simplify academic books like this.
read moreread less
Amazon Customer
02-02-2020
×
Amazon Customer
02-02-2020

						Fantabulous!!! This is an exceptional book. Hats off to the author. I don't come from a design background, but could still make sense of the book, because of how it has been simplified. The more you read it, the more you fall in love. Only issue is that the book is very big. Read it on the tube and everyone was starring at me like a weirdo :). I bought both the kindle and hard copy. I wish all authors could simplify academic books like this.
					
					insightful and useful reference book useful as a quick scan prompt book - very useful in my library
read moreread less
Roderick Martin
15-01-2020
×
Roderick Martin
15-01-2020

						insightful and useful reference book useful as a quick scan prompt book - very useful in my library
					
					What you need to know and more What can I say this is my go to book. Its clearly written, with an expert eye on detail. Definitely recommend it. 5 out of 5
read moreread less
marlon philip
04-12-2019
×
marlon philip
04-12-2019

						What you need to know and more What can I say this is my go to book. Its clearly written, with an expert eye on detail. Definitely recommend it. 5 out of 5
					
					Great book for Digital Business Transformation Practitioner This is not a book just for academic research purpose or theoretical framework for digital transformation, if you are the practitioner in this field, you will be impressed by the practical recommendations and methodology shared by the author.The book comes with the tools that you can apply on your work, and the core message is that you must have your design of the business architecture such as the analysis of the Current Operating Model first to understand the As-Is processes, identify the potential business changes and technology enablers, then implement these changes based on the blueprints, without the pitfalls to jump into Solution First error, so as to ensure the transformation is aligned to Business Strategy and addressing stakeholders concerns.The emphasis on Business or Operations first is inspiring and as a practitioner, i strongly recommend this book and the framework that the author share, it is of great value.
read moreread less
Ryan Lee
16-11-2019
×
Ryan Lee
16-11-2019

						Great book for Digital Business Transformation Practitioner This is not a book just for academic research purpose or theoretical framework for digital transformation, if you are the practitioner in this field, you will be impressed by the practical recommendations and methodology shared by the author.The book comes with the tools that you can apply on your work, and the core message is that you must have your design of the business architecture such as the analysis of the Current Operating Model first to understand the As-Is processes, identify the potential business changes and technology enablers, then implement these changes based on the blueprints, without the pitfalls to jump into Solution First error, so as to ensure the transformation is aligned to Business Strategy and addressing stakeholders concerns.The emphasis on Business or Operations first is inspiring and as a practitioner, i strongly recommend this book and the framework that the author share, it is of great value.
					
					Interesting methodology and interesting to read This book provides a methodical approach to building an application architecture which is key to ensure the success of any transformation project. I would have preferred, if the author listed the templates and tools in one place so they are handy to be used when needed. Or perhaps, to have them available in a zipped file on the website.
read moreread less
Mohamad Hajjar
18-09-2019
×
Mohamad Hajjar
18-09-2019

						Interesting methodology and interesting to read This book provides a methodical approach to building an application architecture which is key to ensure the success of any transformation project. I would have preferred, if the author listed the templates and tools in one place so they are handy to be used when needed. Or perhaps, to have them available in a zipped file on the website.
					

Rated 4.9 out of 5 stars based on 17 customer reviews.

Testimonials

Finally, a voice for the Business! The Business Transformation Playbook is a step by step guide to transform your business, written for the Business, by the Business, putting the Business concerns and needs at the front of any business and digital transformation from the start and throughout the organisations transformation journey. This is one of the rare books that is written by a practitioner, that gives you the information you can put directly into practice.

Kazoua VangAmazon Verified Purchase

I have used agile for managing big and small software projects over my career, it is good to see this approach finally applied to non-software i.e. people and process changes. This book cuts through the and hype and gets to the core of what is required to transform your business, big or small, and how to actually do it.

Nusirat IsholaAmazon Verified Purchase

This is an example of Business Transformation in action. This book will help cut through the hype of what is and what isnt business transformation. Finally a practical guide, based on a straight forward easy to follow, and therefore easy to implement 6-Step process, written by a practitioner who is in the trenches, sharing his experiences and lessons, so you dont make the same mistakes 70% of business transformations make, failure!. A must read for anyone embarking on a business transformation.

Laura HillAmazon Verified Purchase

I feel the author could have gone so much more into the detail but intentionally kept it’s at a level non-technical people can understand. After reading the Preface you can understand why, with the biggest caused of transformation programme failure being the Business has lost its 'voice' in a technology dominated era. This book, and the HOBA approach give back the Business' voice!

Sam SmithAmazon Verified Purchase

The Business Transformation Playbook is mandatory reading for any business leader, whether you are leading a startup or leading a multi-national organisation. It clears up the misconceptions of what is business transformation and what isn't, and most importantly how to do it.

Deborah York-PerronAmazon Verified Purchase

A great book with not just practical tips of what is (and isn’t) Business Architecture, but an easy to follow 6-step process to design and implement it. A must read for any Business Architect.

Katie ClemonsAmazon Verified Purchase

testimonials

Kazoua VangAmazon Verified Purchase

Nusirat IsholaAmazon Verified Purchase

Laura HillAmazon Verified Purchase

Sam SmithAmazon Verified Purchase

Deborah York-PerronAmazon Verified Purchase

A great book with not just practical tips of what is (and isn’t) Business Architecture, but an easy to follow 6-step process to design and implement it. A must read for any Business Architect.

Kaie ClemonsAmazon Verified Purchase

HEATH GASCOIGNE

Heath is a Business Architect with 15 years experience in Business Architecture and programme management. He specialises in helping businesses design and implement challenging Target Operating Model’s (TOM) as part of their digital and business transformation.

Heath has worked for some of the largest financial services companies in the world, as well as working along side top consultancies on various programmes ranging from $100K to £500m.

Heath holds his MBA (Exec.), LEAN Six Sigma (Black Belt) and certifications in TOGAF and Project Management (PRINCE2 & Certified Scrum Master). He is also an adviser and mentor to young professionals and new startups.

The Ultimate Guide to Grow Your Business: The Complete Manual

Build a strategy fit for constant change.

Learn how to tackle digital business transformation with business-led digital transformation.

Google Reviews

    
 
 
        
   Philip Oderinlo 
 2024-07-26
 
 
  Excellent Framework, taught and delivered by Excellent people. Highly recommended
  
 
       
   Nenad Jovanovic 
 2024-07-26
 
 
  Absolutely fantastic experience with HOBA! Initially, I bought a course from HOBA Academy, but due to time constraints, I only managed to complete 30% of it before I had to put it on hold. Fast forward five months, I wanted to dive back in but worried that I might have lost access. To my delight, HOBA Support informed me that I had lifetime access to the course. Not only that, but they also generously provided me with a toolkit and scorecard to enhance my learning experience. The support was incredibly kind and helpful, making a great experience even better. I wholeheartedly recommend HOBA to anyone looking to advance their skills with top-notch support and resources!
  
 
       
   vlatko tasevski 
 2024-07-25
 
 
  As someone experienced in Business Transformation, I initially thought the Agile Transformation course from HOBA Academy would be a walk in the park. However, it turned out to be much more than I expected – in the best way possible.

The course was both clear and challenging, offering a deep dive into Agile practices that really pushed me to expand my understanding. Heath Gascoigne, the founder of the HOBA Framework, led the course with exceptional expertise. Despite his busy schedule, he made a genuine effort to address my questions and offer support throughout the entire journey.

This course not only broadened my knowledge but also reignited my passion for Agile methodologies. I highly recommend it to anyone looking to enhance their skills in this area!
  
 
       
   Gjokica Aleksovski 
 2024-07-25
 
 
  I wholeheartedly recommend HOBA's products and services to anyone involved in Business Transformation. The unique framework and course offered by HOBA have been instrumental in advancing my career. Thanks to their comprehensive training. I am now certified HOBA Business Architect, equipped with the knowledge and skills essential for driving successful business transformations. HOBA's dedication to excellence and their practical approach make them a standout choice for anyone looking to excel in this field.
  
 
       
   Lilia Anglophone 
 2024-07-25
 
 
  I recently purchased "The Business Transformation Playbook" and enrolled in the accompanying course offered by HOBA Academy. Initially, I encountered some challenges with the course content, but thanks to the exceptional support from the HOBA team and their weekly Live Q&As, I not only overcame these hurdles but also successfully completed the course and obtained my certificate.

HOBA's commitment to their students' success is truly commendable. The live sessions provided a platform where I could clarify doubts in real-time, enhancing my understanding significantly. The support team was responsive and helpful throughout my learning journey, ensuring I had the resources and assistance needed to succeed.

Thank you, HOBA, for a transformative learning experience—I'm excited to apply my newfound knowledge confidently!
  
 
       
   Mr.Renegade Mastah10 
 2024-07-24
 
 
  I can't thank my coworker enough for recommending HOBA's Agile Transformation Accelerator course to me. As someone deeply immersed in various business transformation projects, finding resources that truly deliver is a rarity. HOBA not only met but exceeded my expectations.
The Agile Transformation Accelerator course is a game-changer. It's well-structured, insightful, and immediately applicable to real-world scenarios. Each module is crafted with precision, offering practical techniques and strategies that resonate with anyone navigating complex business changes.
To complement the course, I also purchased HOBA's Business Transformation Playbook. Let me tell you, it's a masterpiece. Clear, concise, and packed with invaluable insights, it has quickly become my go-to guide for tackling transformation challenges.
I enthusiastically recommend HOBA's offerings to anyone involved in business transformation, whether you're a student starting out or a seasoned consultant. The quality of their materials and the depth of their expertise are unparalleled. HOBA has truly set a new standard in this field, and I can't wait to see what they offer next!
  
 
       
   Ivan Jakimovski 
 2024-07-24
 
 
  I have to say, The Business Transformation Playbook by Heath Gascoigne, the creator and founder of HOBA, was my gateway into the world of Business Transformation. As a newcomer, I found the book incredibly approachable and easy to digest. It laid out complex concepts in a way that made sense right from the start.

Encouraged by the clarity of the book, I decided to enroll in a course at HOBA Academy, and it exceeded all my expectations. The material was not only comprehensive but also built upon the foundational knowledge I gained from the playbook. It was a seamless transition that made learning enjoyable and practical.

Moreover, I can't speak highly enough about the support I received from HOBA. Their team was responsive, knowledgeable, and genuinely invested in my success. Whenever I had a question or needed clarification, they were there to help without hesitation.

If you're looking to dive into Business Transformation, I wholeheartedly recommend HOBA. Whether you're just starting out or looking to refine your skills, their resources and support will undoubtedly help you succeed.
  
 
       
   Luciana Vardanyan 
 2024-07-24
 
 
  I am very satisfied with the Agile Transformation Accelerator Course and I will highly recommend it to anyone, interested in agile methodologies.
This course has been incredibly helpful to me. The content is presented in a way, that's easy to digest and understand, which has made a significant difference in my understanding and application of agile principles.
I highly recommend it to anyone, looking to deepen their knowledge of agile practices and accelerate their transformation journey.
  
 
       
   Anthony Horner 
 2024-07-24
 
 
  Challenging course that really made me think. I’d just finished an MSc and this course was similar in terms of the depth and breadth of the material although in a shorter time frame. I also felt I’ve learnt more applicable knowledge than the in the masters! Highly recommended.
  
 
       
   Marjory Pickett 
 2019-05-06
 
 
  True Business Transformation Experts

It was a complete pleasure working with HOBA TECH from the initial strategy call to delivery. They were very clear about the process and expectations of how we would partner together to develop our new future operating model, and how to actually implement it.

We had been down this path before and were a bit hesitant to do outside our usual big 4 consultants, but having wasted value time, money and missed opportunities on similar projects with them, we decided to go not go ahead with so called experts who can only talk about it, but real business transformation specialists and consultants that not only can demonstrate what we need to do, but teach us.

The knowledge transfer and new skills we have within our team because of HOBA TECH has been invaluable, we were been able to implement our new business strategy and transform our business with confidence and ease.

In terms of value, we believe HOBA TECH has been worth every penny we have spent and have given our business an immediate boost in revenue and positive ROI from our investment.

Frequently Asked Questions?

Below is the common questions we get about HOBA® and The Business Transformation Playbook:

What is The Business Transformation Playbook?

The Business Transformation Playbook is the practitioners step-by-step User Guide how to manage your business transformation for your or your Clients organisation.

Who is it for?

Business Transformation Consultants, Leaders and Managers who actually do business transformation for themselves or their clients, who want a proven method to transform their or their client’s business.

Is it an easy read?

The Business Transformation Playbook is written BY the Business (that’s Business, as in ‘Business Stakeholders’), FOR the Business, to be USED and OWNED by the Business. It is written in plain English and simple terms, in a language the Business can understand, their own. Technology Stakeholders can, do and have read it, in fact it is open to everyone.

How big is The Business Transformation Playbook?

The print (hardcover and paperback) is 374 pages, A4 size, landscape, full colour and contains 200 tables, and 200 diagrams and models. It is equivalent to a high school or university textbook size. The content however is very easy to read and understand.

I am new to Business Transformation, how do I know it’s for me?

If you are in the business of transforming businesses, then this is for you. Your business (or client’s business) needs to be of a certain size that would require a Business Architect (we call Business Transformators, because they are moved passed just design and include strategy development and strategy implementation). An organisation where you can count the number of staff members on the same hand, or look across the organisation in the one room might not be of the size that requires a Business Architect to help it transformation (possibly a Business Analyst might do?). Still have questions? Contact us here.

The Business Transformation Playbook®

5 REASONS TO READ THIS BOOK

what are the 6-steps

what are the 6-steps

Check the Summary

Order your copy now >

Amazon Reviews

Rated 4.9 out of 5 stars based on 17 customer reviews.

Rated 4.9 out of 5 stars based on 17 customer reviews.

Testimonials

testimonials

about the author

HEATH GASCOIGNE

The Ultimate Guide to Grow Your Business: The Complete Manual

Google Reviews

Frequently Asked Questions?

Below is the common questions we get about HOBA® and The Business Transformation Playbook:

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