HOBA Tech Unveils A.I Business Transformation Platform, HOBA Pro®, Setting A New Standard In Business Transformation

HOBA Tech, is thrilled to announce the launch of HOBA Pro®- our revolutionary a.i business transformation platform.
HOBA Tech Unveils A.I Business Transformation Platform, HOBA Pro®, Setting A New Standard In Business Transformation
HOBA Tech, a global leader in business transformation solutions, is thrilled to announce the launch of HOBA Pro®, a revolutionary a.i business transformation platform. This new product is built on the backbone of the widely-acknowledged HOBA® (House of Business Architecture®) framework, a system trusted by FTSE-100 companies, start-ups, and even the UK government for setting up and turning around their business transformation.
The introduction of HOBA Pro® follows the international success of HOBA Tech's bestselling book, "The Business Transformation Playbook®," which topped the charts on Amazon in six categories, including consulting and project management. It was also ranked among the top seven best business strategy books of all time by Book Authority.
HOBA Pro® is designed to help companies, consultants, and consultancies easily manage all aspects of business transformation. From discovery for the Target Operating Model (TOM) to designing and delivering it, HOBA Pro® offers an organised, visual interface for the entire process. The platform is equipped with a.i., a step-through wizard and preformatted blueprints and templates, making it both easy and intuitive to use.
"HOBA Pro® is the game-changer that the market and business transformers around the world have been waiting for," said CEO and Founder, Heath Gascoigne. "With a.i. and built-in automation, it quickly creates all the blueprints in HOBA®, overcoming the 70% fail rate in business transformation by addressing the five challenges facing Business Architecture today."
"HOBA Pro® is the game-changer that the market and business transformers around the world have been waiting for, with a.i. and built-in automation, it quickly creates all the blueprints in HOBA®, overcoming the 70% fail rate in business transformation by addressing the five challenges facing business transformation today."
Heath Gascoigne Tweet
HOBA Pro® puts the control back in the hands of the businesses by enabling users to manage the discovery, design, and delivery of the entire business transformation. It also offers all the Reference Models, Building Blocks, and Blueprints necessary to address the 5W1H questions asked of the Business and Business Architecture, saving time and effort and getting you to the first draft in record time.
HOBA Tech invites businesses to use HOBA Pro® to ensure their business transformation is a success and not join the 70% that fail.
Read the full press release here.
ABOUT HOBA TECH
HOBA Tech is a business transformation methodology and software platform founded by Heath Gascoigne, a former business architect for UK government agencies and FTSE 100 companies. The HOBA (House of Business Architecture®) framework has been implemented in over 5000+ organizations globally, with a focus on practical, repeatable transformation processes backed by AI-powered tools.
The HOBA methodology combines business architecture, agile principles, and design thinking to create a systematic approach to enterprise transformation. Unlike traditional consulting models, HOBA empowers internal teams with frameworks, tools, and coaching to lead their own transformations.
REGISTER FOR OUR
NEWSLETTER
BUSINESS TRANSFORMATION NEWS IN YOUR MAILBOX. STAY UP TO DATE WITH THE LATEST INSIGHTS.
LATEST NEWS.

HOBA Community Platform Launching in Days | Migration Starts Now
We’re days away from launching the new HOBA Community Platform. Migration from our Facebook groups begins imminently—bringing community, training, resources, and HOBA Pro AI updates into one home.

HOBA Tech Reflects on 2025: 9 Years of Innovation + HOBA Pro AI Launch
HOBA Tech’s 2025 year-end review marks 9 years of innovation—CEO award, ANZ expansion, FCA delivery, scholarships, Spanish edition, and HOBA Pro AI public launch in Jan 2026.

Heath Gascoigne Featured in COO Insider on High-ROI Operational Efficiency
Founder of HOBA Tech, Heath Gascoigne, is featured in COO Insider sharing how a justice transformation project delivered huge ROI from operational efficiency gains.
