HOBA Tech Reflects on 2025: 9 Years of Innovation + HOBA Pro AI Launch
HOBA Tech Reflects on 2025: Nine Years of Innovation and the Launch of HOBA Pro AI 📰
LONDON, UK —
HOBA Tech today published its comprehensive year-end review, "2025: The Year the Business Transformation Ecosystem Moved," marking nine years of disrupting the transformation industry and previewing the January 2026 public launch of HOBA Pro AI.
The blog post, authored by founder and CEO Heath Gascoigne, reflects on how 2025 represented an inflection point for business transformation—evolving from isolated consulting engagements into an interconnected ecosystem where verified expertise, practical application, and AI-enabled delivery converged to reshape organizational change.
Nine Years of Building the House
Since its founding in 2016, HOBA Tech has:
- Published The Business Transformation Playbook, a 6-time Amazon bestseller now stocked in 14 retail stores across the UK (including Waterstones and Gladwell's university bookshops) and USA (including Barnes & Noble)
- Reached tens of thousands of practitioners and hundreds of organizations including the UK Government
- Trained and certified transformation architects through the Certified HOBA Business Transformation Architect program
- Delivered measurable transformation outcomes across financial services, government, healthcare, and technology sectors
2025: A Year of Acceleration
CEO Recognition
In November 2025, Heath Gascoigne was named Digital Transformation CEO of the Year 2025 by CEO Monthly, validating HOBA Tech's outcome-driven approach to transformation.
Global Expansion
After 15 years away, HOBA Tech returned to Australia and New Zealand in September 2025, recruiting founding team members and establishing regional partnerships to bring the full HOBA ecosystem—consulting, training, certification, and HOBA Pro AI—to the ANZ market.
Nine Scholarships for Nine Years
To celebrate its 9-year anniversary, HOBA Tech awarded 9 full scholarships to its Certified HOBA Business Transformation Architect program following a live draw from thousands of global applications.
Spanish Translation Launched
HOBA Tech launched the first translation of The Business Transformation Playbook into Spanish, making the framework accessible to millions of Spanish-speaking professionals worldwide.
Real-World Impact: FCA Collaboration
HOBA Tech completed three successful transformation projects with the Financial Conduct Authority (FCA), supporting Data and Financial Understanding (DFU) capability buildout, ESG ratings regime implementation, and financial-crime Target Operating Model (TOM) design.
Media Recognition
The Business Transformation Podcast was recognized as one of the Top 10 Business Transformation Podcasts for 2026, while Gascoigne was featured in COO Insider on high-ROI operational efficiency improvements.
The Big Announcement: HOBA Pro AI
The year-end review's headline news: HOBA Pro AI launched in Private Beta in Q4 2025 and will go public in early January 2026.
HOBA Pro AI is the world's first AI-enabled business transformation platform that operationalizes the HOBA framework. Unlike project management tools or documentation repositories, HOBA Pro AI serves as a transformation copilot that:
- Guides users through HOBA's proven 6-step methodology
- Automates artifact creation (Vision Maps, Statements of Work, Organization Maps)
- Provides real-time AI recommendations based on inputs and best practices
- Integrates with existing project management, CRM, and data platforms
- Tracks transformation progress and outcomes across portfolios
The Private Beta launched with three core blueprints: Statement of Work (SOW), Vision Mapping (Vizom), and Organization Mapping. Beta users are reporting significantly faster artifact creation, higher quality outputs, and better stakeholder alignment.
Public Launch: January 2026
"For nine years, we've taught the HOBA framework through consulting, books, and training," Gascoigne writes in the blog post. "Now, we're embedding that framework into AI-powered software that guides you through transformation step-by-step."
Join the waitlist to be first in line for public access when HOBA Pro AI launches in January 2026.
Read the complete 2025 year-end review here →
Read the full press release here →
🚀 "9 years isn’t just a milestone; it’s a measure of the structure, repeatability, and proven outcomes we've built into the HOBA Framework. We laid the bricks so you can build the future. 🧱🌍✨ #BusinessTransformation #HOBATech #Strategy #9YearsOfBuilding"
Heath Gascoigne Tweet
ABOUT HOBA TECH
HOBA Tech is a business transformation methodology and software platform founded by Heath Gascoigne, a former business architect for UK government agencies and FTSE 100 companies. The HOBA (House of Business Architecture®) framework has been implemented in over 5000+ organizations globally, with a focus on practical, repeatable transformation processes backed by AI-powered tools.
The HOBA methodology combines business architecture, agile principles, and design thinking to create a systematic approach to enterprise transformation. Unlike traditional consulting models, HOBA empowers internal teams with frameworks, tools, and coaching to lead their own transformations.
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