WHY IS THERE SUCH A HIGH FAILURE RATE IN BUSINESS TRANSFORMATION TODAY?

The true number of business transformation project failure is underreported. Depending on which research you follow, the figure is between 70% – 80% of business transformation projects end in failure. There is five (5) main causes in business transformation failure are – lack of stakeholder involvement, lack of senior stakeholder support, changing requirement, incomplete requirements and poor planning.

WHAT IS WRONG WITH EXISTING APPROACHES?

Nothing. They are good at the purpose they were designed for, except they are now used for a different purpose, and that is not the original purpose they were designed for. Look at TOGAF® (The Open Group Architecture Framework) for example – it’s a framework for managing ‘technology’ or ‘technology changes’. It is not surprising, it was written by a “technology standards company”. They know and understand technology. What is happening is, TOGAF® is being used in business transformation projects that the ‘framework’ to manage the ‘transformation’, but it only focuses one thing – technology. It doesn’t focus on anything else other than Technology (it almost completely ignores, the other two (2) important aspects of the organisation – People, and Process(es)). It also ignores how to transition the business from the current state, to its desired future state. It effectively put the Technology stakeholders in the drivers set, to dictate to the Business what they think they want and literally throw it over the fence to the Business for them to work out if first it is fit for purpose, and then how to use and implement it.

HOW DOES HOBA® SOLVE THE PROBLEM IN BUSINESS TRANSFORMATION TODAY?

HOBA® solves the 70% failure rate in business transformation problem by addressing the causes that problem in the first place – by putting the Business back into control, to take control back from Technology and into their own hands, using a structured process and framework that was developed WITH the Business, BY the Business, to be USED and OWNED by the Business, putting the control back into their own hands.

WHAT IS THE BIGGEST PROBLEM WITH BUSINESS TRANSFORMATION PROJECTS AND HOW DOES HOBA® HELP?

The biggest problem with business transformation projects is firstly the name. “Business Transformation” is incorrectly called or referred to as “Digital Transformation”. ‘Digital Transformation’ is a misnomer, it is not ‘digital’ per se that is ‘transforming’, it is the ‘Business’ that is transforming, and how it does or is doing that in this period of time is via ‘digital technologies’ (if ‘technology’ isn’t already digital, what were they before?). What this intentional confusion in the marketplace is causing, is it causes is an incorrect bias and focus on the ‘technology aspect’ only of the transformation, which by doing so completely ignores the Business aspects – that’s the Business Operations Stakeholders and their concerns, and the Processes those stakeholders carry out. HOBA® helps by putting the Business back in to control, to be very clear and structured with what is the Vision, Strategy, Objectives and Measures, what stakeholders are involved and need to be involved in the transformation and their decision making authority, the process to manage those decisions, scope and risks; what are the problems they want to address or opportunities they want to take advantage of; what benefits they want to realise from the transformation and when; what the future or Target Operating Model (TOM) needs to look like to achieve their Vision and Strategic Objectives and business benefits, and how and when will the changes be implemented. Everything and nothing more, only doing what needs to be done, to transform the business, not doing what is happening in the marketplace today and that is ‘creating reams and reams of colourful models and diagrams, that while beautiful, are in reality just “interesting but (sadly) useless”.

WHAT IS THE DESIGN PROCESS?

The Design Process is the 6-Step process used to implement HOBA® and manage the transformation from the very start, to the very end, implementation.

WHAT IS THE BIGGEST MISCONCEPTION IN THE MARKETPLACE?

The biggest misconception in the marketplace today with business transformation is that Clients are led to believe that they need ‘reams and reams’ of pretty colourful presentations to transform your business. This is a fallacy. This only creates expensive shelf-ware. What those ‘pretty presentations’ are designed for is to enable the transformation project to keep moving toward its end goal, transforming the Business. What the Clients are led to believe is those ‘pretty presentations are the actual goal of the project, and often celebrated and hang up on the project office wall with great bravado as if they were the goal of the transformation itself! What those ‘pretty presentations’ actually need to be is two (2) things – first, is they need to be understandable, and written in a language that the Business understands, so first they can understand what it and they mean, and then they can agree to it. Then second, then they need to be useful. A lot of Consultants and Consultancy’s wanting to impress their clients with great marketing, pretty presentations and long list of impressive acronyms and latest “it” words, but this just confuses the Client. What happens is the Consultants will present their ‘ideas’ (because that’s what they are, they have had one meeting with the Client, interpreted that into their own words and perspectives, and come back to them several weeks and months later, having not consulted with them through the process, thinking ‘they know their Clients business best (they don’t, the Client does!) and play back their 300+ page power-point presentation that looks impressive), they present it to the Client, the Client has no idea what it means or says (its written in a foreign language, literally), due to the time it’s taken, and the money it has cost at that point, the Client agrees to it in the room, then walks out the room, and completely ignores everything the Consultant(s) said. The transformation goes nowhere. HOBA® solves that problem, refer to the first question above.

HOBA® is trusted by the UK Government, FTSE-100 companies and start-ups to both set up, and also turnaround their failing transformations. HOBA® is used by thousands around to transform their business, and was made public for the first time in late 2018, after over 10+ years in use with private clients, published in The Business Transformation Playbook – How to Implement Your Organisations Target Operating Model (TOM) and Achieve a Zero-Percent Failure Rate Using the 6-Step Agile Framework’, reaching bestseller on Amazon in 6-categories including Project Management and Consulting, and made it onto the Best Business Strategy eBook List of All Time by BookAuthority, at no.30 (March 2021). See News for details.

CAN I READ A PREVIEW OF THE BUSINESS TRANSFORMATION PLAYBOOK?

Yes, you can download a FREE preview to The Business Transformation Playbook here.

New: 12-Month & 24-Month Certification Plans — Learn Transformation That Last 🎯

October 23, 2025
News
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Go beyond the AI buzz. Learn the proven framework that delivers real business outcomes.

AI is an enabler — not the driver. At HOBA we teach the method that delivers transformation outcomes, then apply technology where it helps. Our new 12- and 24-month certification plans give you the time, coaching and access to apply the HOBA framework to real projects — not just theoretical training.

Why process-first beats tech-first projects

Most organisations start with technology and hope transformation follows. The result: expensive pilots, missed outcomes and the 70% failure rate everyone talks about. HOBA flips that model: start with a repeatable method, measurable objectives and clear process design — then apply AI and automation where they create value. The result is faster benefit delivery, lower risk and transformation that sticks.

“Too many organisations confuse AI with transformation. Technology alone won’t deliver the returns — disciplined method and continuous coaching will. Our extended plans give teams the time, tools and verified certification they need to make AI an enabler — not a distraction.”
— Heath Gascoigne, Founder & CEO, HOBA Tech

What’s included (live Q&A, templates, certificate, HOBA Pro trial)

Every plan includes everything teams need to practice and embed the HOBA method:

Twice-weekly live Q&A with senior HOBA coaches (apply learning to your project in real time).
Full library of HOBA templates & editable blueprints — plug-and-play assets you can use on day one.
Verifiable digital certificate & badge on successful completion (industry evidence of competency).
30-day HOBA Pro trial so you can automate blueprints and start measuring progress immediately.
Private community access & expert support for collaboration, feedback and ongoing learning.

🙌 “AI is an enabler — not the driver. Start with method, not tools. Our new 12 & 24-month HOBA plans give teams time, coaching & proven blueprints so AI delivers measurable outcomes — not hype. Join us" 🚀🔧 #BusinessTransformation #AI #Agile #HOBATech

Heath Gascoigne Tweet

Choose a plan

Pick the pathway that fits your team.

$1997/onetime

Save vs payment plans
Immediate lifetime access to materials
Priority support

$697/month

Quick start with 3 instalments
6-month access to materials
Certificate included

$167/month

Extended coaching
12-month course access
ideal for teams integrating learning with live projects.
HOBA Pro 30-day trial

$87/month

Longest runway for enterprise transformation
24-month course access
priority support and renewal options

$POA

Custom onboarding
Dedicated Success Manager for teams of 5+
Contact sales for tailored packages

Limited offer — 50 seats at 50% off

To celebrate the launch we’re opening 50 limited seats across the new 12- and 24-month plans at 50% off. This is a short, time-limited allocation aimed at teams who want sustained coaching and measurable outcomes. Once the allocation is gone, standard pricing applies. Secure your seat now.

CTA: Pick a plan and lock your seat today.

FAQ & certification validity

Q: Is the certification accredited?

A: The HOBA Certification is backed by industry-recognised partners and aligns with professional standards. Successful participants are eligible to claim Agile education units (SEUs) through Scrum Alliance USA, providing recognised proof of ongoing learning in agile transformation.

Q: How long is the certification valid?

A: Certification holders receive a verifiable digital certificate and badge. HOBA issues access and credential usage under a time-limited licensing model; certificates are verifiable and renewal options are available to maintain active status and community access. (Contact support for specific renewal and license options.)

Q: What is HOBA Pro and what does the trial include?

A: HOBA Pro is our AI-enabled platform that helps you automate transformation blueprints, track progress and measure outcomes. Every plan includes a 30-day HOBA Pro trial so teams can start automating workflows and validating benefits right away.

Q: Are there student or discounted seats?

A: HOBA runs periodic student and beta pricing. For the launch promotion we are offering a limited 50-seat allocation at 50% off. Contact support for student verification details and additional offers.

Q: What delivery format and schedule should I expect?

A: The certification combines live interactive sessions (twice weekly), self-paced lessons, editable templates and applied coaching. The extended plans (12/24 months) provide ongoing access and coaching to integrate learning with live projects.

Q: Refund policy?

A: Standard refund and refund-period policies apply — see the Academy checkout terms or contact support for details.

🚀 “To launch our extended-access plans we’re opening 50 limited seats at 50% off — 12 & 24-month options with twice-weekly Q&A and a HOBA Pro trial. If you want to avoid the 70% failure rate in AI projects, secure your seat now!" 🎯📈 #DigitalTransformation #AI #Leadership #HOBA

Heath Gascoigne Tweet

About HOBA Tech

HOBA Tech empowers organisations to deliver transformation that actually works. Our HOBA Agile Business Transformation Framework — taught through the HOBA Certification and supported by HOBA Pro — combines a practical method with professional software so teams can design, automate and measure end-to-end transformation workflows. Trusted by UK government programmes, FTSE 100 companies and thousands of practitioners worldwide, HOBA helps teams reduce risk, accelerate benefit delivery and build capability that lasts.

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New: 12-Month & 24-Month Certification Plans — Learn Transformation That Last 🎯

Go beyond the AI buzz. Learn the proven framework that delivers real business outcomes.

Why process-first beats tech-first projects

What’s included (live Q&A, templates, certificate, HOBA Pro trial)

Choose a plan

Full Payment

3-Month Plan

12-Month Plan

24-Month Plan

Enterprise / Team

Limited offer — 50 seats at 50% off

FAQ & certification validity

Q: Is the certification accredited?

Q: How long is the certification valid?

Q: What is HOBA Pro and what does the trial include?

Q: Are there student or discounted seats?

Q: What delivery format and schedule should I expect?

Q: Refund policy?

About HOBA Tech

Register for our newsletter: Business Transformation News in your mailbox

Other News

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